 | January 10, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Hawaiian Punch trims calories and updates its mascot
Dr Pepper Snapple Group, which owns Hawaiian Punch, is adding Splenda to cut the drink's calories by 25% and updating its walking punch-bowl mascot, Punchy. Starting in February, Punchy will have a computer-generated 3-D surfer look, as the company seeks to build on volume gains of 14% in 2009 and 7% in the first nine months of 2010. The Wall Street Journal (1/9)        - Powerade is not taking Gatorade competition lying down
Coca-Cola's Powerade sports-drink brand does not have as many products as rival Gatorade, but it is making strides, with sales up 32% in the third quarter. The brand hired former Gatorade Sports Science Institute Director Bob Murray as a consultant and is launching a fruit-punch flavor for Powerade Zero and an ad campaign starring basketball player Chris Paul. The Atlanta Journal-Constitution (free registration) (1/7)  | Better for them. Better for you.
Your customers are more focused than ever on finding snacking options that support their active, healthy lifestyles. That's why the brands at Diamond Foods (NASDAQ: DMND) are committed to offering them a wide range of snacking choices. Check out our portfolio at DiamondSnackBetter.com. And see why offering better for you snacks can lead to better for you sales. | - Beverages in 2011: Citrus, health and more launches
According to a Beverage Industry survey, 45% of respondents plan more product launches in 2011 compared with 2010, while 44% anticipate the same number of launches. Products will focus on consumer desires for beverages that are healthful, all-natural and convenient. Citrus flavors are replacing superfruits among top sellers, alongside chocolate, vanilla and strawberry. BevIndustry.com (1/7)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Download the key takeaways now. |
  | New! 2010 SMB Phone Systems Comparison Guide
Is your current phone system still the right choice for your business? Download this information-packed guide from Focus that compares the top 10 hosted VoIP phone system solutions for SMBs. Reviewing the key features and data points will help you to decide which solution is best suited to your business. Click Here |
 - ShopRite goes retro for 40th anniversary of Can Can sale
ShopRite is teaming with select vendors for limited-edition products and special retro labels to mark the 40th anniversary of its annual Can Can sale. The company is donating 40,000 cans of food to food banks near its stores during the event, which began Sunday and goes for two weeks at stores in the Northeast. Progressive Grocer (1/9)  | Microsoft Online Services offers many user capabilities that allow personnel to work more efficiently. With tools such as a web-based interface, workers benefit from simple and secure access to their service applications on-site and online. Watch this video and discover how to make the most of your employee resources. |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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| Science & Technology | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Competitive insights can drive the shopper connections that matter.
Discover the edge you need to succeed in 2011. SymphonyIRI Group Summit 2011 — "Gaining the Competitive Edge." March 28-30, 2011. Fontainebleau Miami Beach. Register today and save — www.sigsummit.com
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | - HHS lowers recommended fluoride levels in water
The Health and Human Services Department on Friday lowered its recommended levels of fluoride in water to 0.7 milligrams per liter of water, from a range of 0.7 to 1.2 milligrams per liter. The Centers for Disease Control and Prevention said Americans get fluoride from a variety of sources and over-consumption can increase the risk of bone fractures and other health problems. A study by the Environmental Protection Agency found that children under 8 occasionally got more fluoride than recommended. Reuters (1/7) | GMA News | | | | - Explore the impact of the PCA recall at the Food Claims and Litigation Conference
At the GMA Food Claims and Litigation Conference, sharpen your product and food litigation skills and learn practical strategies that will help you aggressively resist unfounded product liability litigation.
Join more than 150 CPG industry general and defense counsel in Scottsdale this February for the only industry event exclusively dedicated to food and consumer product litigation management.
Featured sessions include:
Peanut Corporation of America: A Case Study
The Peanut Corporation of America salmonella outbreak and recall was one of the largest in U.S. history, involving almost 4,000 products and resulting in congressional hearings and potential criminal charges. Facing an onslaught of commercial and personal-injury lawsuits and a denial of insurance coverage, PCA declared bankruptcy, resulting in a court-administered settlement process for personal/injury claims. This session discusses the history of the PCA recall and litigation, explores the supply-chain management implications for the food industry, and compares the PCA recall with the recent recalls of eggs.
Register today for the GMA Food Claims and Litigation Conference.
| Government & Food Safety | | | | - Food safety experts search for faster ways to detect pathogens
Researchers are looking for ways to detect E. coli, salmonella, listeria and related pathogens faster than traditional testing methods, to minimize recalls and the incidence of foodborne illness in the U.S. The efforts include development of a device that can identify 112 pathogens simultaneously and food safety tests that can generate results within hours rather than days. CNBC/The Associated Press (1/8)
| International | | | | | SmartQuote | | | |  | The unifying force driving businesses to Twitter today is a simple concept: Consumers don't like being ignored and businesses know they need to listen."
--Ben Grossman,
communication strategist  |
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Campbell Soup is teaming with British food company Symington's to produce dry soup mixes and other products under the Campbell name for sale in the U.K. Symington's, a brand that dates to 1827, will handle product development, production and distribution; Campbell will control the brand and oversee marketing. 
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