| January 17, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Unilever CEO plans a sustainability speech ahead of Davos
Unilever CEO Paul Polman, who will attend the World Economic Forum in Davos, Switzerland, is scheduled to deliver a speech on agricultural sustainability before the event. He is expected to say that the world is moving into "dangerous territory" and that long-term solutions are needed, including an end to "market-distorting" subsidies. Telegraph (London) (1/15)        - Campbell and Pepperidge Farm celebrate 50 years together
Pepperidge Farm, the baking company founded in Norwalk, Conn., in 1937, was purchased by New Jersey's Campbell Soup in 1961 and is today is Campbell's only free-standing U.S. business from its time of diversification. Other companies that Campbell has purchased over the years have either been integrated, like V8, or no longer exist. The Philadelphia Inquirer (1/16) - MillerCoors to launch low-calorie lemonade beer
MillerCoors plans to introduce Miller Genuine Draft 64 Lemonade, a low-calorie lemonade beer, to be sold in May through Labor Day to build "on the growing consumer interest in flavored beers," said Chief Marketing Officer Andy England. The company introduced 64-calorie MGD 64 in 2008, but sales have fallen in the overall decline of mass-market brews. The Wall Street Journal (1/15) - Pepsi's research center puts focus on nutrition
The research laboratory that PepsiCo opened in New Haven, Conn., last year is staffed with eight full-time scientists focused on making the company's snacks more healthful. Though researchers are not touting specific innovations yet, "There's stuff in the pipeline that should be coming out soon," according to Mark Pirner, who heads the lab. The Washington Post (1/16) - Nestle to close Minnesota factory
Nestle announced it will close a factory in St. Louis Park, Minn., that it purchased in 2007, primarily to make the Boost nutritional energy drink. Operations will be phased out over two years, according to documents filed by Nestle, and 243 jobs will be eliminated when the factory is closed by the end of 2012. Star Tribune (Minneapolis-St. Paul, Minn.) (1/14)  | Diamond Foods (NASDAQ: DMND) has launched "Snack Bowl 2011," an innovative promotion across three of Diamond Foods' snack brands. One lucky fan will earn the "Ultimate Pro Football Party Hall of Famer" title and will be honored at the Pro Football Hall of Fame. The online contest and instant win is being promoted via banner ads, POS, FSI, a unique Facebook video application and other social media. | - Consumers adjust spending as grocery prices increase
A survey by The Tennessean found that grocery prices in the area are on the rise, in what Department of Agriculture economist Ephraim Leibtag called a "return to normal." Consumers are handling the increase by clipping more coupons and switching to cheaper items. Economists said food prices are increasing after several years of relatively low inflation, with meat and dairy among the hardest-hit categories. The Tennessean (Nashville)/The Associated Press (1/16)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Get the report today. |
 - Kim Cattrall is new the face of Olay Total Effects
Procter & Gamble has signed on Kim Cattrall, 54, to appear in a campaign for its Olay Total Effects 7-in-1 Anti-Aging Body Wash & Body Lotion. The actress will appear in print and TV ads, and the move seems to show P&G wants to appeal to a wide age spectrum, after the company's fall announcement that Carrie Underwood, 27, would be an ambassador for Olay Skin Care. MediaPost Communications/Marketing Daily (1/16)  | Retailers need to have a firm understanding of modern day consumer attitudes and behaviors and adjust strategies around this to maximize sales potential. Find out more on, 'The Evolution of Promotional and Pricing Incentives in Consumer Packaged Goods' here: |
 - More retailers get into the food business
Companies including Target, CVS Caremark and Walgreen are selling more fresh, prepared and frozen food in their stores, and traditional grocers are feeling the pinch of competition. Convenience and discount stores said the goal is to increase visits. Deutsche Bank analyst Bill Dreher said customers visit Target stores that stock groceries almost twice as frequently as they do stores without groceries. The New York Times (free registration) (1/16)  | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
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 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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| Science & Technology | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Competitive insights can drive the shopper connections that matter.
Discover the edge you need to succeed in 2011. SymphonyIRI Group Summit 2011 — "Gaining the Competitive Edge." March 28-30, 2011. Fontainebleau Miami Beach. Register today and save — www.sigsummit.com
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - Stay razor-sharp on product liability trends and defense strategies
As liability claims escalate in volume and potential exposure, manufacturers have no room for error in their defense strategies.
In response, the GMA Food Claims and Litigation Conference offers consumer product companies, restaurants, retailers and distributors the opportunity to stay razor-sharp on product liability trends and defense strategies.
This conference brings together the top defense attorneys in the food and product litigation arena to provide clarity and certainty on the strategies critical to mounting a complete and cost-effective defense against unfounded claims.
Feb. 1 is the last day to secure discounted hotel rates, so don't put off registering any longer.
| SmartQuote | | | |  | All progress is precarious, and the solution of one problem brings us face to face with another problem."
--Martin Luther King Jr.,
U.S. civil rights leader,
quoted for Martin Luther King Jr. Day in the U.S., Jan. 17, 2011  |
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