| News about digital retail commerce |  |
- Google still may enter the daily-deal market
Google isn't giving up on the social-buying business, despite its failed attempt to acquire Groupon for $6 billion. "We have things like coupons and offer-extension ads that allow merchants to basically make offers to our users. And, so we're looking at how can we take that technology and put it to use especially in the location space," said Google VP Marissa Mayer. MediaPost Communications/Around the Net blog (1/4)        | Webinar: The Future of Interactive Marketing
Join GSI Commerce and Shar VanBoskirk, a guest speaker from Forrester Research, Inc., to explore the state of interactive marketing, how current trends will drive future opportunities, and what marketers can do to take advantage throughout 2011. Register Now! | - More brides go online to manage gift registries
A growing number of brides created gift registries online in 2010, and 79% of engaged couples used only the Internet to manage their registries, according to data from The Knot. Couples also reported turning to the Web for help in registry planning more often than they relied on advice from friends and family. InternetRetailer.com (1/4) - Customer service "very important" to online shoppers
Consumers who spend more than $301 a year for travel, apparel or electronics say online customer service is "very important" to them, according to a survey by Limelight Networks. Frequent shoppers have higher expectations for the online experience, and 35% said they would like a searchable database for product videos and manuals. InternetRetailer.com (1/4)  | Discover the keys to a vibrant corporate culture
Creating & sustaining a vibrant corporate culture takes strong leadership and transparency. GM's Mark Reuss shares insights into rebuilding a company's culture. DeLisa Alexander offers best practices from Red Hat's opensource culture. SmartBrief readers receive executive training for just $75. |
 - Holiday e-mails were packed with shipping offers
In a shift from holiday e-mail campaigns in 2009, which focused largely on offering cash-strapped consumers a variety of payment options, this year's crop of seasonal pitches most often included new shipping options. Promotions included a Williams-Sonoma's offer of a year of free shipping and "buy now, ship later" options from Neiman Marcus and Harry & David, which allowed shoppers to buy in advance and have gifts delivered just before the holiday. MediaPost Communications/Email Insider blog (1/4) - New year marks an m-commerce turning point
 Almost half of U.S. consumers are expected to own smartphones by year-end, which will further speed the growth of mobile shopping, writes Bazaarblog's Tara DeMarco. Her tips for winning and keeping mobile shoppers include optimizing your website for mobile or launching a separate app, maximizing the value of user-generated content and making it as easy as possible for users to solve their immediate problems. Bazaarblog (1/4)  | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
*Requires an Internet connection to the printer. Feature works with any Internet- and Email-capable device. Print times may vary. Click here for details. |
 - EBay severs tie with Naver as S. Korean competition heats up
EBay last week asked South Korea's top shopping portal, Naver, to remove its product database from the company's shopping section. EBay, which owns the two largest online shopping sites in the country, said the move was a response to Naver's high commissions and not a result of rumors that the company is preparing to launch a competing shopping site. The Korea Herald (Seoul) (1/4)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Download the key takeaways now. |
| Interactive Advertising |  | | | - Ziff Davis launches ad-targeting service
Tech publisher Ziff Davis expanded its portfolio with the acquisition of coupon provider LogicBuy and the launch of ad-targeting service BuyerBase. BuyerBase uses search data from its own sites and more than 100 partner sites to target relevant product ads to consumers on third-party sites that feature BuyerBase ads. DMNews (1/4) , ClickZ (1/4) - Social media shifts marketers' priorities
As social media continues to grow in importance as a messaging channel for online consumers, social media optimization may replace SEO as a priority for marketers, writes Fuseideas CEO Dennis Franczak. Unlike search, which requires users to start with a question in mind, Tweets and Facebook posts often engage consumers on issues they didn't know about before logging on. Franczak advises companies to keep their social strategies simple, post often and keep messages relevant. iMedia Connection (1/5) | Shop.org Spotlight | | | |  | - New mobile white paper available by Digby
The newest addition to the Shop.org member resource vault is an original white paper by Digby, "Why offering both a mobile optimized website and rich apps creates the most value for your consumers." White papers on cross-channel consumers, e-mail marketing and social media are also available. Learn more. |
- Retail's BIG Show preview now available
Want the history behind the show? STORES Media takes a historical look at the retail industry over the past 100 years as NRF's Annual Convention attendees gear up for next week's event. Also in the preview, a New York City dining guide with venues that made a mark on some of our retail forefathers. Read more.
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--Langston Hughes,
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Almost one third of retailers surveyed reported decreased marketing costs per order in 2010 from 2009. Source: 
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