 | January 19, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Old Orchard launches Truvia-sweetened juices
Old Orchard Brands introduced Cranberry Naturals, cranberry juices sweetened with a combination of Truvia and sugar. The drinks have 70 calories per 8-ounce serving, and are available in classic cranberry, cranberry blueberry, cranberry pomegranate, cranberry grape, cranberry apple and cranberry raspberry. Drug Store News (1/18)        - Global ambassadors chart new direction for Coca-Cola
The three-person team that traveled the world for Coca-Cola and surveyed people about what makes them happy has returned. "We basically turned over the public relations for our brand to the consumers," said Clyde Tuggle, the Coca-Cola executive who oversaw the program, noting the company must continue to "let people participate in defining the brand." The Atlanta Journal-Constitution (1/18) - Pacific Natural taps MOD for package redesign
After a review, MOD/Michael Osborne Design was assigned to redesign packaging for Pacific Natural Foods products, including soups and nondairy beverages. "MOD has a deep understanding of effective design and a proven knack for bringing brands to life through engaging packaging that connects with consumers," said a Pacific Natural executive. QSRMagazine.com (1/17) - Investor Icahn buys more of Hain Celestial
Investor Carl Icahn has been buying shares of Hain Celestial since September, fueling speculation that he will push the company toward changes or deals. "Hain has a strong portfolio of brands that positions it well for a continuing secular shift toward organic and all natural foods and consumer packaged goods," Icahn said in November. The Wall Street Journal (1/18)  | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
*Requires an Internet connection to the printer. Feature works with any Internet- and Email-capable device. Print times may vary. Click here for details. |
 - Higher grocery prices drive restaurant traffic
Grocery prices are rising faster than restaurant prices, prompting more people to eat out, according to NPD Group. Large restaurant chains can lock in long-term prices on food, but grocery stores are quicker to pass higher costs to customers. Reuters (1/19)  | Retailers need to have a firm understanding of modern day consumer attitudes and behaviors and adjust strategies around this to maximize sales potential. Find out more on, 'The Evolution of Promotional and Pricing Incentives in Consumer Packaged Goods' here: |
 - 3 ways product packaging can help you sell
Marketing consultant James Black examines the role product packaging can play in attracting new customers and keeping old ones, promoting the revamping of a brand and helping to move products off the shelves. "Not every consumer sees the brand's advertising or is exposed to the exciting social media that your brand is doing," Black writes. "But all of the consumers who buy your brand do interact with your humble package." Advertising Age (tiered subscription model) (1/18)  | Blog like the big brands
McDonalds' Rick Wion joins practitioners from Cisco, Ford, Sony and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Early-bird 50% off pricing ends 1/20. Register today! |
 | Retail Spotlight |  | | | - Wegmans highlights frozen fruit at its pharmacies
Wegmans Food Markets is displaying empty bags of Wegmans Food You Feel Good About Just Picked frozen fruit at its pharmacies as part of a display showcasing healthy food. This month's "eat well, live well" display is "designed to help you find affordable, healthy options in this wintry month to help balance family budgets," said a Wegmans executive. Supermarket News (1/18) 
| Science & Technology | | | | - Genera eyes switchgrass as ethanol feedstock, official says
Switchgrass is a suitable "starting point" for a commercial biomass-production industry in Tennessee, said Kelly Tiller, president and CEO of Genera Energy. A demonstration-scale cellulosic ethanol plant in Vonore, Tenn., operated by Genera and DuPont Danisco, will shift from using corn cobs and stover to switchgrass this year. EthanolProducer.com (1/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
New Ingredients & Technologies are at SupplyExpo
Manufacturers connect with leading suppliers to discover the latest ingredients & services for the health & nutrition industry plus education at SupplyExpo, March 11-13, 2011. Qualifying Manufacturers Attend FREE with code 2011AD, Register NOW www.supplyexpo.com. Co-located with Expo West & Nutracon.
 | | | Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | | |  | |  |
| Health & Wellness | | | | - Survey: Bigger breakfast doesn't reduce number of daily calories
German survey data published in the Nutrition Journal showed that people who ate a big breakfast -- averaging 400 calories more than a small breakfast -- ended the day with a net gain of 400 calories compared with those who ate the smaller morning meal. Researchers at the Else-Kroner-Fresenius Center of Nutritional Medicine in Munich said people ate the same amount at lunch and dinner regardless of what they had for breakfast. HealthDay News (1/17) - Soft-food diet can be healthy, dietitian says
Elderly people who have digestive or dental problems sometimes rely on processed foods that are easier to chew but are loaded with sugar and carbohydrates. Cindy Brinn, dietitian at St. Joseph hospital in Washington, said there are healthy options for a soft-food diet, including beans, lentils and well-cooked vegetables that retain most of their nutrients. The Bellingham Herald (Wash.) (1/17) | GMA News | | | | - Explore the impact of the PCA recall at the Food Claims and Litigation Conference
At the GMA Food Claims and Litigation Conference, sharpen your product and food litigation skills and learn practical strategies that will help you aggressively resist unfounded product liability litigation.
Join more than 150 CPG industry general and defense counsel in Scottsdale this February for the only industry event exclusively dedicated to food and consumer product litigation management.
Featured sessions include:
Peanut Corporation of America: A Case Study
The Peanut Corporation of America salmonella outbreak and recall was one of the largest in U.S. history, involving almost 4,000 products and resulting in congressional hearings and potential criminal charges. Facing an onslaught of commercial and personal-injury lawsuits and a denial of insurance coverage, PCA declared bankruptcy, resulting in a court-administered settlement process for personal/injury claims. This session discusses the history of the PCA recall and litigation, explores the supply-chain management implications for the food industry, and compares the PCA recall with the recent recalls of eggs.
Register today for the GMA Food Claims and Litigation Conference.
| International | | | | - Nestle plans pushes in Egypt, elsewhere in Africa
 Nestle is planning to invest 1 billion Egyptian pounds in Egypt over the next three years, and open six factories on the African continent by 2012. The company is focusing on emerging markets, said Executive Vice President Frits van Dijk/ "In 2009, we saw double-digit organic growth (in emerging market top line), and this trend will continue," he said. Reuters (1/18)
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