| News about digital retail commerce |  |
- 9 tips for creating effective YouTube campaigns
YouTube is the go-to site for online videos of all kinds, winning 86% of all visits from video seekers and making the phrases "video marketing" and "YouTube marketing" synonymous, writes Greg Jarboe. His tips for creating effective YouTube campaigns include embedding links to the videos in blogs and other websites to increase viewership, seeking great content wherever it exists and sticking to a schedule and theme when creating a video campaign. iMedia Connection (1/26)        | Webinar Recording: The Future of Interactive Marketing
Listen to GSI Commerce and Shar VanBoskirk, a guest speaker from Forrester Research, Inc., as they explore the state of interactive marketing, how current trends will drive opportunities, and what marketers can do to take advantage in 2011. Download the recording now. | - How retailers are using technology to personalize campaigns
Major merchants have discovered new ways to use social sites and mobile technology to get closer to their customers with campaigns designed just for them. Daily e-mails from members-only fashion site Gilt Groupe typically include tens of thousands of versions and a November direct-mail campaign from Macy's included 30,000 versions based on shopper preferences. "It's about customizing those experiences for the users, and how they'll interact with the brand," said HSN CEO Mindy Grossman. MarketWatch (1/25)  | New cloud management techniques enable IBM to provide a simplified "anywhere, anytime" self-service approach for the delivery and consumption of IT services. Read this paper to see how using a cloud-based approach for your IT can free you to reap immediate benefits of a specific technology instead of having to spend time, resources, and money focusing on how to implement it. |
 - Mobile technology provides shoppers with more payment options
The growth in smartphones and mobile technology has given new meaning to the phrase "pay by phone," and merchants, financial services and tech companies have partnered to create several mobile payment options. There are pros and cons to the three most common types: payment apps from major merchants such as Amazon and Starbucks, stickers and chips that turn phones into credit cards, and text-to-pay options that some say are already obsolete. SmartMoney.com (1/26)  | Blog like the big brands
Sony's Sukhjit Ghag joins practitioners from Cisco, Ford, McDonalds and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Register today! |
 - Amazon enters the bulk e-mail arena
Amazon launched a bulk e-mail system that works with its other cloud-computing products and is aimed at developers and companies that don't want to develop an in-house system for distributing a large volume of e-mails. Amazon Simple E-mail Service is designed for businesses that regularly blast e-mails to customers and contact lists and doesn't aim to replace e-mail services such as Gmail or Hotmail. CRN (U.K.) (1/25)  | Get the free Coverity Scan 2010 Open Source Integrity Report featuring the Coverity Software Integrity Report for the Android Kernel. Coverity has been testing code in open source projects since 2006. In 2010 Coverity analyzed over 291 projects and 61 million lines of code. The 2010 report shares everything found — from security defects to what could be shipping inside Android devices. |
| Interactive Advertising |  | | | - Twitter tries out DIY ad platform
Twitter is testing a self-serve ad platform that combines Promoted Tweets, which encourage users to interact with the tweets, and Promoted Accounts, which are designed to attract new followers. The social site plans to roll out the service to all in the first half of the year, and advertisers will be required to make a three-month commitment. MediaPost Communications/Online Media Daily (1/25)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Target plans to launch its new website for the 2011 holiday season.
Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Legislative & Regulatory | | | | - Obama emphasizes tech innovation in State of the Union
President Barack Obama made technology and innovation a major theme in his State of the Union address Tuesday, saying the U.S. is "the nation that put cars in driveways and computers in offices. The nation of Edison and the Wright brothers, of Google and Facebook." Obama called for a renewed commitment to technology infrastructure improvement, clean energy, and math and science instruction. He also touted a plan to build a nationwide broadband wireless network saying, "This isn't just about a faster Internet and fewer dropped calls. It's about connecting every part of America to the digital age." The Washington Post/Post Tech blog (1/25) , The Hill/Hillicon Valley blog (1/25) , Technorati (1/25) | Shop.org Spotlight | | | | - Tablet shopping: what works and what doesn't
Tablet devices such as the iPad are impacting a variety of industries, but e-commerce may stand to gain the most from this game-changing development. In an upcoming INNOVATE 2011 session, Like.com CEO and co-founder Munjal Shah will discuss how to execute a tablet consumer experience for maximum effectiveness. INNOVATE 2011, the Retail Innovation and Marketing Conference, will be held March 8-10 in San Francisco. Advance registration ends Friday, Jan. 28. Learn more. - Shop.org SmartBrief: Jan. 26, 2011
 To stay informed about changing shopping behaviors, three-quarters of retailers are increasing their consumer insight and data gathering initiatives in 2011, up from 65 percent in 2010. Source: Retail Horizons 2010. - Network with us from coast to coast
Shop.org's free, retailer-only regional dinners head west in February to sunny California, with stops in Palm Desert and Los Angeles. Take advantage of the opportunity to enjoy a great meal at a local restaurant and network with other e-commerce executives in your area. Not in California? Check out the full spring schedule for all dates and locations. Register or learn more.
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