| January 14, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| - PepsiCo adds Super Bowl spots for 2011 game
PepsiCo bought seven Super Bowl ad spots for this year's game, up from four last year. Six spots will be devoted to Pepsi Max and Doritos, including one for the winner of the Crash the Super Bowl contest. The company is not sure what the seventh will cover, but Brisk Iced Tea may be in the running. PepsiCo can also choose to sell back the spot; Fox has been asking up to $3 million for a 30-second spot. Advertising Age (tiered subscription model) (1/13)        - Home Market Foods' meatballs turn up on top
Home Market Foods has sold almost a billion of its Cooked Perfect meatballs, which are available at grocers nationwide. Hannaford reported that the meatballs, which are flame-broiled, flash frozen and packaged, are a "solid performer" at its 177 stores. "People look for comfort food without much prep time," said Hannaford's Michael Norton. The Boston Globe (1/14)  | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
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 | Trends |  | | | - Why customers hate rebranding
Companies that change their logos -- think Starbucks, Pepsi, the Gap -- almost uniformly incur the wrath of their customers. That's because the companies have gone to such lengths to give shoppers close emotional bonds to their producrs, relatively superficial changes soon begin to feel like betrayals. "The debate about logos ... reflects the sense that brands belong to everyone, not just to the corporations that nominally control them," the Economist says. The Economist (1/13) - Gen Y is distinct in its drinking habits
Alcoholic-beverage manufacturers must pay attention to drinking habits of Generation Y because the population will account for 40% of those older than 21 in 10 years, according to Nielsen's Millennial Study. Gen Y likes to try new things but overall prefers beer. Compared with older generations when they were at the same age, millennials buy more wine and spirits. MediaPost Communications/Marketing Daily (1/13)  | "Setting Goals," part of Harvard Business Review's Pocket Mentor series, covers the fundamentals of business goal setting. Define business outcomes for you and your team, manage collective goal-setting, motivate employees to achieve even the most challenging objectives, and more. Order this concise guide here. |
 - Dr Pepper, Lady Antebellum join for CMA contest
Dr Pepper is running a contest to give the winner tickets to the 46th Annual Academy of Country Music Awards in Las Vegas. The winner and one guest will get a private concert with Lady Antebellum, tickets to the show this spring, and access to the post-awards ACM All-Star Jam. Drug Store News (1/13)  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This comprehensive guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
 - Eatwell menu expands at Fresh & Easy stores
Fresh & Easy Neighborhood Market expanded its line of Eatwell frozen and refrigerated meals. Options such as Spicy Tomato Chicken Pasta and Spiced Butternut Squash Soup have no trans fat, high-fructose corn syrup or artificial colors and flavors. The products also contain few or no preservatives. Progressive Grocer (1/14) 
| Health & Wellness | | | | - Nut allergies might increase risk of sesame sensitivity in children
Children with a high sensitivity to peanuts or tree nuts have a six- to 10-fold higher risk of also having a sensitivity to sesame seeds compared with counterparts who do not have a sensitivity to the nuts, researchers found. One of the researchers pointed out that sensitivity is not allergy: Their study showed that 13% to 15% of children who are allergic to peanuts and tree nuts are allergic to sesame, about the same proportion of children without a nut allergy. Reuters (1/13) | GMA News | | | | - Register today for the GMA Consumer Complaints Management Conference
As the only complaints management conference built exclusively for professionals working in food manufacturing, retail and foodservice, the Consumer Complaints Management Conference is not just a training seminar, it is an investment in you, your company and the brands it represents, with a clear impact on the bottom line.
Conference attendees will gain:
- Model practices for complaint management.
- Crisis management insights.
- Enhanced knowledge of today's consumer and their expectations of customer service.
- A deeper understanding of the role complaints management plays in brand management.
- Strategies for establishing long-term consumer relationships.
- Motivation from peers who have dealt with similar consumer affairs challenges -- and overcome them.
Consumer affairs professionals working in food manufacturing, retail and foodservice cannot afford to miss this valuable training event. What are you waiting for?
Learn more and register for the Consumer Complaints Management Conference.
| International | | | | - Bolivian farmers welcome quinoa demand, plan for future
Because the demand for more-healthful grains is growing in the U.S., quinoa sales are up. In Bolivia, where most of this grain is farmed, sales are helping local farmers. But high demand abroad is also pushing up prices for locals who enjoy the grain in foods and drinks, and farmers are struggling to keep production sustainable. National Public Radio (1/13)
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This blog post by GMA President and CEO Pamela G. Bailey and Rebecca W. Rimel, president and CEO of The Pew Charitable Trusts, details the challenges of the new food safety law but points out that people with different thinking came together with a common goal. 
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