  | News about digital retail commerce |  |
- Online sales increased 36.2% in 2010, Mercent says
Same-seller online sales through channels including Amazon and eBay increased 25.5% in the fourth quarter compared with the fourth quarter of 2009, and 36.2% for 2010 from the previous year, according to marketing-services company Mercent. Last year "proved to be a breakout year for many online retailers, and we believe the industry will continue to see strong online retail-sales growth through 2011," said Mercent CEO Eric Best. InternetRetailer.com (1/7)        | Webinar: The Future of Interactive Marketing
Join GSI Commerce and Shar VanBoskirk, a guest speaker from Forrester Research, Inc., to explore the state of interactive marketing, how current trends will drive future opportunities, and what marketers can do to take advantage throughout 2011. Register Now! | - Sites encourage sharing of favorite product picks
A few relatively new sites encourage consumers to share their favorite products with friends and followers. Sites such as Fancy and Svpply encourage consumers to post photos, descriptions and brief reviews of their own creations as well as their favorite products. The content goes into the user's online feeds, and includes links to purchase the products. The New York Times (free registration) (1/7) - Survey finds many more Singaporeans shop online
A MasterCard survey of Singaporeans found that 64% said they shop online, up from 10% last year. More online shoppers were women than men. Women also bought more on average. Airline tickets remain the most popular items for Singaporeans to buy online, but they also purchase apparel, books, art, and movie andconcert tickets. The Straits Times (Singapore) (1/10)  | Get the free Coverity Scan 2010 Open Source Integrity Report featuring the Coverity Software Integrity Report for the Android Kernel. Coverity has been testing code in open source projects since 2006. In 2010 Coverity analyzed over 291 projects and 61 million lines of code. The 2010 report shares everything found — from security defects to what could be shipping inside Android devices. |
 - Mobile-savvy users to exert pricing pressure
 Smartphone owners are increasingly using their devices to find the best deals, whether it's buying online while strolling the store aisles or seeking better prices at a brick-and-mortar store. As consumers continue to gain access to pricing data, merchants will need to shift pricing strategies more quickly, writes GigaOm blogger Ryan Kim. GigaOm (1/6) - 7 digital marketing trends for 2011
Several of 2010's online-marking trends are likely to become even hotter this year as e-commerce continues to capture more of the overall retail market share and social media becomes increasingly mainstream. Trends include the growing importance of integrated marketing campaigns that spread the message across a larger number of channels. ClickZ (1/10)  | From hire to retire, Paychex provides the right payroll, HR and benefits services to meet your business goals. With over 35 years of experience, Paychex is recognized as a top national provider of business solutions, offering the personal attention and commitment you need to focus on key priorities. Get a free payroll quote and receive one FREE month of payroll processing! |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - B&N and Borders take different digital directions
Borders' decision several years ago to sell merchandise online through Amazon rather than develop an in-house online store has seriously slowed its efforts to integrate its digital and physical stores, an analyst said. In contrast, Barnes & Noble made a strong comeback with its Nook e-reader, which is driving in-store and online sales. National Public Radio (1/6) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Ad agencies turn to students for a digital hand
Hard-pressed ad agencies are increasingly turning to university students around the world for their digital expertise. In one case, Wunderman, the direct-marketing arm of WPP Group, is setting up three- to six-month apprenticeships with more than a dozen schools worldwide. The Wall Street Journal (1/10) | Shop.org Spotlight | | | | - Q4 signals strong growth for digital retailers
Web-sales growth for retailers averaged 29% in the fourth quarter of 2010, compared with the fourth quarter of2009, according to a recent Shop.org flash survey. The survey also found that retailers earning over $100 million in annual web revenue reported average growth of 24%. Shop.org Head of Research Fiona Swerdlow shares the highlights of the survey -- and how members can download the full results free. Read more. - Shop.org SmartStat: Jan. 10, 2010
 Three-quarters of adults 55 years and older anticipated using customer reviews on retailer sites as part of their holiday shopping. Source: Shop.org's 2010 eHoliday survey - 3 tips for marketing to the mobile shopper
Consumers are 51% more likely to purchase from retailers that have mobile-specific websites. That may be a wake-up call to the 65.2% of U.S. retailers who don't have one. In a recent Retail's BIG Blog post, NRF's Sarah Rand shares three tips for marketing to the growing mobile-shopping population. Read more.
| SmartQuote | | | |  | The unifying force driving businesses to Twitter today is a simple concept: Consumers don't like being ignored and businesses know they need to listen."
--Ben Grossman,
communication strategist  |
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