| January 28, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- General Mills vows to keep prices low amid rising commodity costs
 General Mills says it will not raise prices on its products despite a rise in commodity prices. CEO Kendall Powell said consumers are starting to switch back to name brands from store brands in the wake of the financial crisis, and General Mills products will remain affordable. CNBC (1/27)        - ConAgra creates virtual cooking school to help with the family dinner
ConAgra and TheMotherhood.com have introduced a live online cooking school, called Cooking Connections, targeting families and aiming to capitalize on the trend of moms using the Internet to find recipes and food ideas. The classes also will be available at ConAgraFoods.com and featured on social networking sites such as Facebook and YouTube. Progressive Grocer (1/27)  | New 2010 Enterprise VoIP Buyer's Guide
This updated Buyer's Guide from Focus will help you fully understand both your business phone system needs as well as the purchase process. Compare features and read advice from other buyers.
Click Here to learn more. |
 - Girl Scouts cut cookie offerings to 6 varieties
Girl Scouts are downsizing their annual cookie offerings this year to include Thin Mints, Do-Si-Dos, Samoas and three other varieties. Dulce de Leche and Thank U Berry Munch are among recent additions that are no longer available. Girl Scouts take in more than $714 million a year on cookie sales. The Wall Street Journal (1/27)  | Accenture acquires CAS — A powerful combination
By providing an integrated suite of enterprise software applications, the most demanding requirements of the consumer products industry can now be met. Learn how the acquisition of CAS by Accenture helps consumer products companies execute in-store strategies more effectively. Learn more>> | - CPG makers scale back magazine advertising
Packaged goods advertisers are cutting back in the first quarter of 2011, a move likely to dent magazine revenues. Magazines had been able to depend on these advertisers, as their sales were less affected by the economic downturn. However, recent rising commodity costs have forced these companies to trim elsewhere, including ad budgets. Mediaweek (1/26)  | Xerox® ColorQube® solid ink printers, starting at $699.
With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® iPad™. |
 - Giant Eagle will implement "behavioral cluster planning"
Giant Eagle will begin using an automated computer system called "behavioral cluster planning" to ensure the company never runs low on best-sellers at certain locations. "There's so much more information that is available out there now to make better decisions, and this tool will help us do that better," said Giant Eagle's Dan Schnorr. Akron Beacon Journal (Ohio) (1/27)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. View our on-demand Webinar Gain a clearer picture of small-business risk in an uncertain market. |
| Science & Technology |  | | | - Kraft kiosks suggest meals based on digital analysis
Kraft Foods is using face-scanning technology at store kiosks to make food suggestions based on the customer's gender and demographic data. For example, the machine might suggest a pasta dinner for a mom but mac and cheese for a young man. Discovery (1/26) | Health & Wellness | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Shopper Marketing Quarterly Trends Report: Ad Age, in partnership with Triad Retail Media, presents an analysis of relationships between marketers, retailers, & agencies. Case studies & spending projections from marketers such as Kimberly-Clark and CoverGirl are included, plus a source list of leading shopper agencies & major clients. Read now.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
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