  | News about digital retail commerce |  |
- Internet, mobile strategies lead the shift in retail sector
A panel of retail and social media executives at the annual Financo Forum agreed that mobile shopping is in the forefront this year. Rue La La CEO Ben Fischman said, "If only now you are starting to think about creating a mobile app, you are incredibly late." Despite advances in technological devices, a brick-and-mortar store "is the brand," yet the group agreed that commodity-driven retailers may not survive. TheStreet.com (1/11)        | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
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 - Toy industry takes growing notice of social media
 Social media is rapidly growing in importance to toy industry marketers, as moms shop more online and children discover Facebook and other social networks at younger ages, said Tara Hefter, senior director of marketing at Jakks Pacific's Creative Designs International. Social media efforts are likely to vary based on the age of the target audience, she says, with toy campaigns aimed at moms and gadget pushes striving for a cool factor that will attract tweens and teens. Forbes/China Wealth blog (1/12) - Google Goggles translates signs' language
Google launched software that allows Android-powered smartphone users to obtain English translations of signs, menus and other documents by snapping a digital photo. The updated Google Goggles program takes text from the photo and feeds it into the appropriate program, such as Google Translate, and sends the results back to the user. The Independent (London) (1/11)  | What phone system is best for your small or medium-sized business? Get the latest on the dynamic voice communication industry. Download this free Market Primer today to learn everything about business phone systems for your growing company. |
 - Mobile checkout ability spurs sales at Disney stores
Customers at many remodeled Disney stores can now complete their purchases without waiting in line at the register, a shift the company says has contributed to traffic, sales and profit margins. Employees with modified iPod touch devicess can swipe credit cards and complete transactions anywhere in the stores. InternetRetailer.com (1/11) - Microsoft's store locations aim to battle Apple head-on
Microsoft's new retail store in Seattle will open directly opposite an Apple store, continuing a pattern set by Microsoft of opening brick-and-mortar locations as close as possible to its rival. The company hopes that its proximity to the popular Apple shops will attract at least some buyers undecided about whether they're a PC or a Mac. Electronista (1/11)  | Blog like the big brands
Sony's Sukhjit Ghag joins practitioners from Cisco, Ford, McDonalds and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Limited time 50% off pricing! |
| Interactive Advertising |  | | | - Kenshoo tests economic pulse with new paid-search index
The nation's largest retailers boosted their online advertising budgets by about 50% over 2009 during the holiday season, according to an index from Kenshoo. Measuring spending on paid searches is a new way to gauge economic health as more retailers and consumers move online, the marketing firm says. A double-digit increase in e-commerce after Thanksgiving bodes well for the coming year, it says. The firm says the holiday rush pushed its clients' return on investment up 25% this year, to $10.60. MediaPost Communications/Online Media Daily (1/11) | Shop.org Spotlight | | | | - How retailers can make the most of video
"One of the biggest challenges retailers face in today's technology tsunami is knowing which technologies are worth investing in, and which are today's version of the BetaMax," writes Shop.org interim executive director, Joan Broughton. One technology worth exploring is video, says Eric Mahlstadt, online general manager at Golfsmith, who saw a 35% conversion rate on product pages that include the technology. Read more. - Shop.org now accepting white paper submissions
 Has your company recently published a white paper, case study, benchmarking report or other original document that educates or supports aspects of the e-commerce industry? Shop.org members can submit original materials now for the benefit of others in the industry. Learn more.
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CEO of Zoho  |
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Across retailers surveyed, year over year growth for Q4 2010 was 29%. Source: 
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