| News about digital retail commerce |  |
- Sears debuts Blue Blogger Crew to promote consumer electronics
Sears recruited a team of consumer electronics bloggers to boost sales of the chain's gadgets and devices. The team, dubbed the Sears Blue Blogger Crew, will start by covering the International Consumer Electronics Show in Las Vegas this week, and will tweet and make video appearances on behalf of the retailer from CES and future industry events. Mashable (1/3)        - Report: E-commerce on track to hit $963 billion by 2013
 Online retail is growing rapidly, with 38% of consumers buying online at least once a month and only 12% avoiding the shopping channel altogether, according to an annual report from J.P. Morgan. The report forecasts that global e-commerce will grow 18.9% this year and hit $963 billion by 2013. TechCrunch (1/3) - 3 ways to better engage customers online
If your New Year's resolution is to create a better customer experience, consider using social media to collaborate and respond to client needs, writes Maria Ogneva, Nimble's director of social media. She suggests listening to online conversations and responding, using available customer data to tweak your approach. Mashable (1/2) - Global sales, social media likely to drive 2011 e-commerce growth
E-commerce companies are optimistic about the prospect for growth this year after a better-than-expected holiday season. Some say they'll increase global selling efforts and social marketing strategies to maintain momentum. "Social networking will turn the corner from chitchat to commercial purposes," said Fiona Dias, executive VP at GSI Commerce. InternetRetailer.com (1/3)  | A recent survey of 120 blue-chip American companies found that a third of employees wrote poorly, a problem businesses spend more than $3 billion a year to correct. Help busy executives and employees organize their ideas and communicate them clearly and concisely with "The Harvard Business School Publishing Guide to Better Business Writing." Order here. |
 - Fashion retailers create branded online content
The fashion industry offered more branded content online last year, such as Louis Vuitton's NOWNESS site featuring international style videos and Club Monaco's popular Culture Club blog. Branded content builds relationships by entertaining and informing rather than focusing on the hard sell. Mashable (1/3)  - CFO: "China wants Google"
Google's finance chief hinted Monday that the company may be preparing to re-enter the market in China, after pulling out last year after clashes with censors. "China has 1.2 billion people. For Google to say, 'We're going to live on our mission, but not serve 1.2 billion people' -- it just doesn't work. China wants Google," CFO Patrick Pichette told The Times of London. Fox Business (1/3) - Survey: Internet users flock to Amazon's Kindle
Almost one-third of U.S. Internet users either own or plan to acquire Kindles this year, according to a survey by J.P. Morgan, indicating that Kindle sales are likely to continue rising this year. The survey also showed that 40% of consumers who own iPads also own Kindles, and 23% say they'll buy one in 2011. San Francisco Chronicle (1/3) - Amazon opens centers overseas to raise its global profile
Amazon added 11 fulfillment centers last year, nine of which were outside the U.S. The company opened five centers in China, three in Europe and one in Japan. The online retailer is particularly focused on Europe to accelerate its expansion and enter more markets. Financial Times (tiered subscription model) (1/3) - Spreadshirt.com shifts shipping to lower-cost provider
Online custom-shirt seller Spreadshirt.com says it has cut shipping costs about 10% by shifting all but expedited shipments from UPS to Streamlite. Streamlite, which used to be known as MailExpress, consolidates shipments from multiple shippers to obtain volume discounts that aren't available to individual retailers. InternetRetailer.com (12/30)  | From hire to retire, Paychex provides the right payroll, HR and benefits services to meet your business goals. With over 35 years of experience, Paychex is recognized as a top national provider of business solutions, offering the personal attention and commitment you need to focus on key priorities. Get a free payroll quote and receive one FREE month of payroll processing! |
| Interactive Advertising |  | | | - Mobile marketing requires respect for the channel
 As marketers struggle to master mobile, pitfalls in previous marketing channels provide lessons in what not to do, writes digital marketing expert Melinda Krueger. Marketers formulating mobile campaigns should begin by focusing on what value they offer consumers, and keep in mind that their audience will always ask "What's in it for me?" ClickZ (1/4) | Shop.org Spotlight | | | | - Want to speak at Annual Summit? Here's your chance.
Be a part the hottest digital retailing event of the year -- Shop.org's Annual Summit held September 12-14, 2011 in Boston. Speaking opportunities available include keynote speakers (primarily C-level retail executives, authors, and other industry experts), breakout session moderators and retail panelists, and website critique "doctor is in" experts. The deadline for proposal submissions is June 1. Learn more. - Schedule set for Shop.org's 2011 regional dinners
Get your 2011 off to a great start by networking with your peers at Shop.org's free, retailer-only regional dinners. The 2011 schedule includes stops in Boston, Seattle, San Francisco and Dallas, among other cities. Spots fill up quickly, so register soon to ensure you don't miss out! Learn more.
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Almost half of retailers surveyed reported increased average order values in 2010 from 2009. Source: 
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