Pepsi assumes producer-like role in reality music show

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dcsvCcrEfWCasptuCidalxCicNzQNr

August 5, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Nestle creates app to help Singaporeans recycle Nestle has rolled out a mobile app in Singapore that teaches people how to recycle after a senior packaging engineer observed his neighbors sorting recyclable materials incorrectly. The app lets users scan a bar code to find out how to sort and dispose of Nestle and non-Nestle packaging. CNNGo.com (Asia) (8/4)        A timeline of how Kraft came to be As Kraft Foods announced it will split into two separate companies, take a look back at the company's history, which is full of twists and turns. The company began in 1903, selling cheese from a horse-drawn wagon, and has acquired other entities throughout its existence. The Wall Street Journal (tiered subscription model) (8/5)      Maximize Your Business's Potential. Choose the American Express OPEN® Charge Card that's right for your established business. • Purchasing Power • Savings on business expenses • Cash flow flexibility • More rewards American Express OPEN®. Apply Now.   Trends    Super Greenies emerge as a target group for marketers Higher-income consumers who are "green" have been identified as Super Greenies, according to research. They engage in 10 or more eco-friendly activities, typically have a high household income and own a home worth at least $500,000. Many live on the West Coast in San Francisco, Seattle and San Diego. MediaPost Communications/Marketing Daily (8/4)      Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now.   Advertising & Marketing    Pepsi assumes producer-like role in reality music show PepsiCo will take center stage when Simon Cowell's "The X Factor" reality singing show makes its Fox network debut Sept. 21. As the show's lead sponsor -- having spent up to $60 million for that title -- the soft drink company has been integrally involved in the production, according to Cowell. Pepsi logos will be prominently displayed on the set, and the show's winning songster will appear in a Pepsi ad to be aired during February's Super Bowl. The New York Times (tiered subscription model) (8/5)      Minimal short-term impact on ad world from Kraft split A Kraft spokesman said the newly announced Kraft split will have little effect on advertising agencies in the short term. Brands going into the company of North American grocery products could be streamlined under a few agencies in order to save money. Advertising Age (tiered subscription model) (8/4)      Let Social Media Find Your Staff For You Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation.   Retail Spotlight    A&P discontinues Lower Price Project after profit declines After its profit and customer count decreased, A&P eliminated the Lower Price Project initiative. The chain is in Chapter 11 and reported a $157.2 million loss for the fiscal quarter that ended June 18. Supermarket News (8/4)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Sponsored Content    Small Business Week In Review Jason Del Rey 7 Survival Strategies From Tomorrow's Talent Wars Kate Lister Financing, Outsourcing And 7 Other Tips From An Expert Shira Levine 6 Ways To Shatter The Glass Ceiling From Above Margie Fishman 6 Reasons You Need A Sleep Mask For Your Business Ramon Ray   Health & Wellness  Diet that follows USDA nutritional guidelines is expensive An update to the USDA's food pyramid -- now MyPlate -- called for increased consumption of food with potassium, dietary fiber, vitamin D and calcium. A recent study shows that if the guideline is followed, consumers' annual grocery bill will increase by hundreds of dollars. Yahoo!/The Associated Press (8/4)        Survey: More people can ID functional foods, benefits A survey of adults found about nine of 10 were able to name a functional food and list its health benefits, according to the International Food Information Council. About one-third said they have made dietary changes because of a health condition and more said they are doing so to improve their well-being, an official from the council said; reasons given for not eating healthier foods included cost, availability and taste. USA TODAY (8/4)        GMA News  Sustainability Summit 2011: Beyond going green GMA and the Food Marketing Institute are bringing food, beverage and consumer product retailers and suppliers together to accelerate environmentally and socially responsible business practices at the Sustainability Summit 2011, Sept. 12 to 14 in Scottsdale, Ariz. The summit features nationally recognized leaders from inside and outside of the industry who will address issues such as sourcing greener products, reducing waste, and product and packaging innovation. For more information on the summit, visit www.tpasustainabilitysummit.org.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  N.C. State University secures USDA grant for food safety initiative The U.S. Agriculture Department's National Institute for Food and Agriculture has awarded a $25 million grant to North Carolina State University to create an institute called the Food Virology Collaborative that will conduct research and develop ways to control contagions, such as noroviruses, that cause food poisoning. The grant will be distributed over five years. The News & Observer (Raleigh, N.C.) (8/3)      China cracks down on food safety In the past four months, more than 2,000 people have been arrested and more than 5,000 businesses closed in China as a result of food safety issues. Almost 6 million food manufacturing businesses were subjected to food safety inspections starting in April. The Wall Street Journal (tiered subscription model) (8/5)      Brand Manager-Red Vines American Licorice Company US - CA Senior-Level Marketing Opportunities @ Hershey's The Hershey Company US - PA - Hershey   SmartQuote  The most radical revolutionary will become a conservative the day after the revolution." --Hannah Arendt, German-American political theorist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release Download the SmartBrief Android app       Recent GMA SmartBrief Issues: Thursday, August 04, 2011 Wednesday, August 03, 2011 Tuesday, August 02, 2011 Monday, August 01, 2011 Friday, July 29, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information