  | News about digital retail commerce |  |
- Google, startups grab more of the daily deals: Groupon pioneered the daily deal industry but as the company prepares to go public, players from Google to startup companies are grabbing more of the business. Steve Chen, owner of 5A5 in San Francisco, chose startup Bloomspot over Groupon because Bloomspot offered more options for targeting frequent diners and limiting offers to certain nights of the week. Forbes (11/2)
      | Looking to increase your sales this holiday season?
Find out how Cold Steel increased online sales conversions by 14.5%. Learn more. | - Study: Biggest online spenders are baby boomers
Forrester Research reports that American consumers in the 56-to-66 age bracket spent an average of $367 on online purchases in the last quarter, more than double the average online spending of the 18-to-22 demographic. The market research firm found that many baby boomers are shopping and buying on the Web, with 70% of consumers 45 to 55 years old making an online purchase within the past three months. MediaPost Communications/Online Media Daily (11/3)  | Large banks declined 9 out of every 10 of small business loan applications over the last year. It's a problem that fundyng.com is here to fix. Get a FREE financial assesment and learn how Fundyng.com can provide your business with up to $250K in 3 days. |
 | New Media & Technology |  |  | | - How mobile is revolutionizing retail
Mobile technology has morphed from retail "game changer" to "galvanizing force," in the past year, industry experts say. Merchants have optimistic plans to meet the trend head-on with ramped up m-commerce spending, but the questions of how much to spend and whether to go with an app or a mobile-optimized web site remain potential stumbling blocks. STORES magazine (11/2011) - What comes after the credit cards?
Credit cards still carry the raised silver numbers merchants needed when they used manual machines and carbon slips to make an imprint, and until now things haven't changed all that much, despite the addition of magnetic strips and embedded chips. Now, several new payment systems from companies including Apple, PayPal and Square aim to take the place of plastic. Fast Company magazine (11/2011)  | The Business Platinum Card® from American Express OPEN
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  | Companies in the News | | | | - Google to start charging major map users
Google Maps will start charging heavy users of the service in January, a shift the company expects to affect the top 0.35% of users. Heavy users, a group that includes travel firms and real estate agents, will be able to track their usage, and nonprofits and companies that use disaster relief maps can obtain special licenses that exempt them from the charges. International Business Times (11/2) - Inside Taobao's e-commerce empire
Chinese e-commerce giant Taobao has succeeded even beyond its earliest expectations, signing 370 million users since its launch eight years ago, and its e-commerce sites command 90% of consumer-to-consumer online sales and about half of all B2C business. Its rapid growth has challenged the company when it comes to policing what's being sold on its sites, including illicit drugs and counterfeit luxury goods. TIME (subscription required) (11/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Move ahead of your competition this holiday season with the strategic insights offered in "The Ultimate Guide To Optimizing Your Website For Holiday Traffic," a new eBook from Monetate, the next-generation platform for website testing, targeting and personalization.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| Shop.org Spotlight | | | | - Shoppers share top 5 "must-haves" for buying online this holiday season
In Shop.org's recent eHoliday survey, shoppers were asked "When choosing to make holiday purchases from a given online retailer, what is most important to you?" In today's blog post, Shop.org Head of Research Fiona Swerdlow shares the top 5 site experience items that mean the most to consumers this holiday season. And the answers are a reminder that, no matter what those in online retail may dream up next, your customers will be looking for a number of key factors. Read more. Shop.org Blog (11/4) - Retail best practices guide: QR codes
Placed on everything from print and outdoor ads to in-store signage and hang tags, QR codes are everywhere these days. If you're in need of ideas on how to leverage Quick Response codes in the most meaningful way, take a look at Shop.org's most recent addition to the white paper library where Demandware identifies best practices in using this emerging marketing vehicle to provide content such as video and product information, as well as converting offline buyers into Web buyers. Download the white paper.
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More than half of online retailers say they have significantly invested in mobile-optimized websites ahead of the 2011 holiday season. Source: 
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