 | December 14, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- PepsiCo readies for next generation of low-calorie drinks
PepsiCo is almost ready to launch low-calorie drinks that taste better than current ones by relying on a combination of low-calorie sweeteners and flavors that would balance them. "We want to be out there with a product that is outstanding, not one that is just good," said CEO Indra Nooyi. Reuters (12/13)        - General Mills partners to fight poverty in Malawi
Women and girls in the African nation of Malawi are receiving assistance to start businesses, continue education or take other steps to escape poverty through a partnership between General Mills and the nonprofit Care. The collaboration, in its second year, has country singer Lee Ann Womack as spokeswoman, and donates money when participants visit JoinMyVillage.com to read a blog, watch a video or listen to music. NYTimes.com/Media Decoder blog (12/13)  | What's the ROI of your social media programs? If you don't think social media ROI can be measured, you need to learn the truth. Marketers have proven that specific social media practices can generate sales and the ROI of these activities can be measured. Download "The Naked Truth About Social Media ROI" at http://u.bzz.com/roi to learn 4 proven practices. | - CPG companies see wellness potential in China
Chronic diseases including diabetes and cancer are on the rise in China, so food and drink companies are introducing products with wellness components. Nestle and PepsiCo are adding ingredients used in Chinese folk medicine. Coca-Cola brought Vitaminwater to China last year and Kraft Foods is selling biscuits fortified with calcium. The Wall Street Journal (12/13)  | The Food and Drug Law Institute (FDLI) is holding three programs for the food and dietary supplement industries during FDLI Food Week, January 24-27, 2011: Introduction to Food Law and Regulation; Food Labeling, Advertising and Marketing; and Dietary Supplements, What to Expect in 2011. You can't afford to miss these conferences, register today. www.fdli.org/conf/foodweek2011 | - Sponsors chosen with care for New Year's Eve
In choosing sponsors for the New Year's Eve ball-drop, the Times Square Alliance and Countdown Entertainment look for thematic connections to the New York City festivities. "There are some sponsors that we say no to because it's not a natural fit," said the president of Countdown Entertainment. Nivea Lip Care will be a sponsor for a third year because people kiss when the clock strikes midnight, and Duracell provides batteries that light the sign signaling the new year. The New York Times (free registration) (12/13) - Diamond Foods taps Deutsch/LA for creative and media
Deutsch/LA will manage media and creative duties for Diamond Foods' snack products after an agency search that began last May. "With these guys, we saw the perfect cultural match," said Deutsch/LA CEO Mike Sheldon. "We're both extremely aggressive in an extremely civil way." Adweek (12/13)  | Do People Trust Your Brand?
Business-to-Business companies increasingly recognize how critical building trusted online relationships has become to their financial success. Download this white paper to learn how companies can align trust, credibility, and privacy processes within their organizations to grow revenues and mitigate risk. |
 - Spartan Stores offer Indulgent Creations ice cream
Spartan Stores have begun selling Indulgent Creations, a private-label ice cream line made in Michigan. Flavors include Double Vanilla, Toasted Butter Pecan, Mint Chip and Double Dark Chocolate as well as seasonal varieties available for three months at a time. The mint-flavored White Christmas is offered only in December. Supermarket News (12/13) , Progressive Grocer (12/13)  | Global trends create supply chain opportunities
In response to global economic and demographic trends, retailers' are mounting new methods to attract customers — creating downstream challenges for Fast Moving Consumer Goods manufacturers. Download a new whitepaper about supply chain strategies manufacturers can adopt that meet retailers' needs and enable business growth. |
| Science & Technology |  | | | | Health & Wellness | | | | - Study: Children won't balk at low-sugar cereals
A study that allowed some children to choose from among high-sugar cereals and others to choose from low-sugar cereals found that "the children were perfectly happy in both groups." Participants, 5 to 12 years old, consumed a similar number of calories, but those in the low-sugar cereal group ate more fruit and drank more orange juice. HealthDay News (12/13) | GMA News | | | | - Emerging issues in food-related litigation: Feb. 22 to 24
Join more than 150 CPG general and defense counsel in Scottsdale, Ariz., this February for the only industry event exclusively dedicated to food and consumer product litigation management. Featured sessions include:
- Peanut Corp. of America: A Case Study
- Standards and Expectations of Corporate Social Responsibility: The Retailer's Perspective
- E-Discovery: The Five Commandments
- Emerging Litigation Risks Resulting from Increased Federal Rule-Making
- The Food Label's Legal Effect
- Changes in Food Packaging: Legal and Regulatory Issues Associated with Active and Intelligent Packaging
Register today for the GMA Food Claims and Litigation Conference.
| Government & Food Safety | | | |
| Editor's Note | | | | | SmartQuote | | | |  | Peak performers develop powerful mental images of the behavior that will lead to the desired results. They see in their mind's eye the result they want, and the actions leading to it."
--Charles A. Garfield,
American author  |
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