 | News about digital retail commerce |  |
- Groupon details growth strategy without Google
Now that Chicago-based daily deal site Groupon has turned down an offer to be acquired by Google for $6 billion, President Rob Solomon shares details on the company's growth plans. Continued global expansion is a key part of the strategy for the company, which went from a strictly U.S. player to having a presence in 35 countries this year. Europe accounted for more than half the website's 21 million visitors in October. Advertising Age (tiered subscription model) (12/13)        | New Retail 2.0 eBook: Private Sales Innovations
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | | Spotlight on Social Commerce |  |  | | |  | - Levi's finds brand fans through Facebook and Friends Store
 Levi's found new friends and fans this year after integrating its online Friends Store with Facebook, which lets customers share product and fit information with their online communities, said Megan O'Connor, the company's director of digital and social marketing. "We are allowing our best customers to share their favorite products with their friends. We believe if we are a loved brand and we enable fun and interactive ways of shopping, sales will follow." SmartBrief/SmartBlog on Social Media (12/14)  | What will social marketing look like in a year? Get the Social Commerce Trends Report, a guide that reveals insights from social's biggest gurus, including digital pioneers Douglas Rushkoff and Mitch Joel, and industry-leading brands like Urban Outfitters, Dell and Google. Download now. | - Online sales are a major part of international retail expansion
Gap's recent e-commerce foray into Australia and other international markets highlights a strategy that a growing number of merchants are using to build brand awareness and sales overseas without the expense of opening brick-and-mortar stores. "It's becoming increasingly harder to gain market share in existing markets, so online is the new market for growth," said one analyst. "We're increasingly seeing retailers target the world as a whole. The competition is definitely heating up." Bloomberg (12/12) - Surge in online shopping challenges China's delivery services
 Bargain-hunting online shoppers in China have been waiting days or weeks longer than usual to receive their packages this month, a result of a surge in online shopping as e-commerce sites rolled out deals. Shoppers at Taobao, China's largest online mall, spent about $142 million in one day after the site launched a half-price sale on 150 brands. China Daily (Beijing) (12/13)  | Applying Social Data: 3 Best Practices
Learn what it takes to create a positive experience for both your users and your business.
Download a free whitepaper now. | - 8 tips for making great marketing videos
Effective video content can attract thousands of eyeballs to your website, so Scott Gerber rounds up eight experts to share their advice on making a great video. Among the tips: Keep clips under two minutes, create funny content and track viewership trends with a program called TubeMogul. Mashable (12/12)  | Samsonite Brings Durability Online with Amazon Webstore Samsonite wanted a truly integrated brand and marketing experience—a site that looked like Samsonite and still allowed them to promote their products effectively. They turned to Amazon Webstore to tap their expertise and raise the Samsonite eCommerce processes to a 'best-in-class' level. Download the Case Study now! |
 | Companies in the News | | | | - EBay sets a "Mobile Sunday" sales record
Sunday was eBay's biggest mobile-shopping day ever. Smartphone users worldwide spent $13 million, a 165% increase over the comparable Sunday last year. Clothing and accessories, followed by cars and trucks, were the most popular items for mobile buyers. TechCrunch (12/13) - Amazon sells millions of Kindles in 73 days
Amazon's Kindle is the company's "most-gifted item," the company said Monday. Consumers bought millions of the e-readers in the first 73 days of this quarter, surpassing all of last year's sales, the company said. The company doesn't reveal exact figures, but one analyst projects that Amazon will sell 5 million Kindles this year and more than 8 million in 2011. Digital Trends (12/13)
| Interactive Advertising | | | | - Consumers split time equally between TV and Internet
For the first time, consumers this year spent equal amounts of time online and in front of the television, according to new research from Forrester. The findings highlight an ongoing debate between those who say marketers are missing opportunities to reach target audiences via online ads and those who maintain that TV commercials are still more important to brand-building than typical display and search ads. Adweek (12/13) | Legislative & Regulatory | | | | - Illinois offers a sales-tax amnesty for online buyers
Illinois officials say they hope an amnesty program next year will persuade residents to pay sales taxes on online and mail-order purchases made between June 20, 2004, and the end of this year. Consumers will have until Oct. 15 to pay back sales taxes without incurring penalties. Online retailers without a physical presence in the state aren't required to collect sales taxes, but residents are supposed to pay them when they file state income taxes. The State Journal-Register (Springfield, Ill.) (12/13) | Shop.org Spotlight | | | | - NRF revises holiday forecast to 3.3%
Economic indicators such as strong November retail sales, stock market gains and recent income growth led to an increased holiday sales forecast from the National Retail Federation. "The start to the holiday season has surpassed all expectations," said NRF President and CEO Matthew Shay. "While employment data is still a concern, we are starting to see improvement in other economic indicators that support an increase to our forecast." Read more. - The reality of FTC's "Do Not Track" effort
As the Federal Trade Commission continues to step up efforts to protect consumer online privacy, Shop.org Counsel Elizabeth Oesterle details the current debate on behavioral advertising on Capitol Hill. From consumer education efforts to a national "Do Not Track" mechanism, Oesterle shares how self-regulation is the best way forward. Read more.
| Editor's Note | | | | - Shop.org SmartBrief Year-End Report
Did you read Part I of the Shop.org Year-End Report? Check out the most-clicked-on stories of 2010 and vote in our polls! Be on the lookout for poll results in Part II, which will publish Wednesday. | SmartQuote | | | |  | Peak performers develop powerful mental images of the behavior that will lead to the desired results. They see in their mind's eye the result they want, and the actions leading to it."
--Charles A. Garfield,
American author  |
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