Wednesday, December 29, 2010

J.C. Penney bets big on social selling

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December 29, 2010News for the retail industry

  Industry Watch 
 
  • Sears video service to compete with Netflix
    Sears Holdings launched a Web service to compete with streaming offerings from Netflix, Wal-Mart and Best Buy. The service, Alphaline Entertainment, allows customers to download and watch movies the same day the DVDs are released, on devices including Blu-ray players, smartphones and high-definition TVs. Adweek (12/28) LinkedInFacebookTwitterEmail this Story
  • For Etsy, small is beautiful
    Some critics believe eBay, the pioneer in person-to-person online selling, has become a cluttered, impersonal big-box store on the Internet. "It is a symptom of our times. They looked to maximize profitability over community," says Robert Kalin. As co-founder of Etsy, Kalin says he is determined to avoid the eBay problem. Etsy -- termed by this article a "funky boutique" for handmade goods and vintage finds -- has about 400,000 sellers, and it tries to tell a story for each, creating the atmosphere of a flea market rather than a superstore. "The vibe is like sitting in a room with crafters, drinking tea and laughing," said Etsy seller Lori Hammond. The New York Times (free registration) (12/26) LinkedInFacebookTwitterEmail this Story
  • J.C. Penney bets big on social selling
    Still skeptical that you can actually sell goods through social networks? J.C. Penney begs to differ. This month, the company moved its catalog lineup onto Facebook. Paul Chaney writes that Penney's headfirst dive into social retailing will set a precedent for other companies, meaning that social networking "can no longer be considered an insignificant player in online retail marketing and sales." Practical eCommerce (12/16) LinkedInFacebookTwitterEmail this Story
  • Consumer electronics retailer hits the comeback trail
    Sound Advice has scheduled its first store reopening for Feb. 1 in Fort Lauderdale, Fla. All its stores were closed two years ago in a bankruptcy liquidation by then-parent Tweeter Home Entertainment Group. The new effort is led by CEO Peter Beshouri, a co-founder of the company, who recently purchased the company's name, mailing lists and intellectual property. Sun-Sentinel (Fort Lauderdale, Fla.) (12/28) LinkedInFacebookTwitterEmail this Story
  • Other News
 Multichannel Retailing 2010: Facts, Issues, and Opportunities for Growth.
Most retailers operate with a combination of stores, websites and other channels. But what is really being achieved with the extension of multichannel retailing, and which challenges and opportunities do you need to address now to stay competitive in 2011? Find out with this free, in-depth market research.
 

  Retail Trends 
 
  • Retailers likely to see strong January sales
    Industry experts expect a strong start to 2011 as consumers carry their rediscovered love of shopping into January. East Coast consumers who were stranded at home by a blizzard the day after Christmas are likely to make up for lost time and, more generally, shoppers are still in the mood to splurge. "This will be the biggest January we've ever seen at retail," said Gary Stibel, CEO of the New England Consulting Group. Crain's New York Business (12/28) LinkedInFacebookTwitterEmail this Story
Are you prepared to battle fraud in 2011? Watch The True Cost of Retail Fraud Webinar: What an Exclusive Study Reveals for 2010 and learn what trends are setting the stage for retail fraud in the upcoming year, along with powerful solutions and benchmarking best practices that can be used by companies of any size.
  Retail Technology 
 
  • Discounts are the biggest draw for online luxury shoppers
    Luxury shoppers still prefer brick-and-mortar shops to online stores, but more say they're driven by discounts to search the Web for the high-end items they want, according to a survey from Accenture. Discounts and sales beat out convenience and selection to top the list of reasons luxury buyers shop online. InternetRetailer.com (12/28) LinkedInFacebookTwitterEmail this Story
Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW!
  Featured Content 
 

  NRF News 
  • American Eagle, 1-800-Flowers.com execs talk social monetization
    You are tweeting, you have a Facebook page, you have built a community -- now what? The need to increasingly measure how social media connects to commerce will accelerate in 2011. Are you prepared? Join executives from American Eagle Outfitters and 1-800-Flowers.com for a Shop.org webinar on Jan. 26 as they discuss hot social monetization trends for 2011, including social commerce, virtual goods and currency and group buying. Registration is limited to NRF and Shop.org members only. Register or learn more. LinkedInFacebookTwitterEmail this Story
 
 
  • Retail loss prevention gets bigger and better in 2011
    After a record-breaking 2010, NRF is looking to raise the bar again with the 2011 Loss Prevention Conference & EXPO to be held June 13 to 15 in Dallas. Registration is now open for the event, which will feature the latest in innovative technology, educational tools, networking opportunities, and industry insights to position your loss prevention program for success in a tight economy. Register or learn more. LinkedInFacebookTwitterEmail this Story
Learn more about NRF ->Join NRF  |  Govt Relations  |  NRF Events  |  STORES  |  NRF Foundation

  Chain Restaurant News 
  • Private-equity firm buys Noodles & Co.
    Catterton Partners paid an undisclosed amount to acquire a controlling interest in Broomfield, Colo.-based fast-casual chain Noodles & Co. The chain, which has more than doubled its store count in the past five years and operates 255 locations in 18 states, plans to use the money to continue expanding. The Denver Post (12/29) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

The Sears Experience: Generating Profit through In-Store Testing.
NRF Big Ideas Session — Monday, Jan 10, 10:45AM -11:15AM, Room 3D04.
Join us to hear how Sears and 26 of the other Top 100 US retailers are using Test & Learn to improve profits and ROI of new programs in capital expenditure, pricing, marketing, new products, advertising, promotions, merchandising, and operations across brands. Click here to learn more and attend.

Interested in learning more about advertising in NRF SmartBrief? Contact Susan W. Kim at (202) 407-7877 or skim@smartbrief.com.  

  Career Track 
Director of eCommerceSouth Moon UnderBerlin, MD
Chief Financial OfficerPrime CommunicationsSugar Land, TX
Merchant, Regional FoodsMeijerChicago Region, IL
Chief Merchant/General Merchandise ManagerMoosejaw MountaineeringMadison Heights, MI
Retail Assortment Planning AnalystHeadquarters Marine Corps/Marine Corps ExchangesQuantico, VA
Director of Marketing & LicensingSpencer Gifts/Spirit Halloween/ToyZam!Egg Harbor Township, NJ
Buyer - Ladies Apparel - Special SizesStein MartJacksonville, FL
Vice President of Strategic PlanningRent-A-CenterPlano, TX
Legal CounselKohl'sMenomonee Falls, WI

  SmartQuote 
Make the most of your regrets. ... To regret deeply is to live afresh."
--Henry David Thoreau,
American author and poet


 
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