  | News about digital retail commerce |  |
 | Applying Social Data: 3 Best Practices
Learn what it takes to create a positive experience for both your users and your business.
Download a free whitepaper now. | - Free-shipping deals spur increase in smaller orders
Online retailers vied to outdo each other with free-shipping offers this holiday season, spurring a dramatic increase in the number of orders in the week ended Monday. Consumers freed from minimum-order requirements spread the wealth, making smaller orders from a larger number of merchants. InternetRetailer.com (12/21)        | New 2010 Enterprise VoIP Buyer's Guide
This updated Buyer's Guide from Focus will help you fully understand both your business phone system needs as well as the purchase process. Compare features and read advice from other buyers.
Click Here to learn more. |
 - Facebook aims to define social shopping
Facebook has introduced tools and features to integrate e-commerce more directly into the social-networking site, as part of an effort to capitalize on the buying power its 500 million members. Still, some analysts say the site has not yet reached the point where consumers will buy directly from Facebook rather than go directly to retailers' sites. TG Daily (12/21) - Online ad spending to top newspapers in 2010
U.S. online ad spending for 2010, estimated at $25.8 billion by eMarketer, will for the first time exceed spending on newsprint ads. The research firm pegs 2010 newspaper print-ad spending at $22.8 billion and expects a 6% drop in newspaper spending next year. The Wall Street Journal (12/20)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Online entrepreneur reaps success with Shabby Apple
With a few pencil sketches in hand, graduate student Athelia Woolley approached a factory about producing her sleek, vintage-inspired women's dresses. Three years later, selling only through her Shabby Apple website, Woolley is turning a profit on $1.4 million in annual sales. Low prices are a key to her success -- pieces are sewn in Guatemala and typically retail for less than $100 -- as is marketing through "mommy bloggers." "Blogging worked better because it is more powerful than traditional advertising," she says, noting that not a single sale resulted from an editorial mention in Lucky magazine's online version. Crain's New York Business (12/17)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
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Direct your message straight to key decision-makers in the digital retail commerce industry. With over 32,000 subscribers and valuable ad performance feedback, Shop.org SmartBrief is the smart place to advertise. Click here to download media kit. | | Legislative & Regulatory | | | | - FCC adopts new rules for Internet service providers
In a 3-2 party-line vote, the Federal Communications Commission on Tuesday approved rules to prohibit certain restrictions on the flow of content by Internet service providers, such as cable and phone companies. Some aspects of the rules do not apply to wireless companies, and ISPs will have some opportunities to create "fast lanes" for content providers willing to pay for them, provided the relationships are disclosed. The new rules are expected to face challenges in the courts and in Congress. The Wall Street Journal (12/22) , Bloomberg/The Associated Press (12/21) , The Philadelphia Inquirer (12/22) | Shop.org Spotlight | | | | - Innovations in e-commerce -- past to present
With the birth of e-commerce, digital retail executives pondered and predicted the potential for this new channel. Did they get it right? In a session at Retail's BIG Show, executives from Charming Direct, Sheplers and Resource Interactive will discuss how the online shopping experience has evolved from day one, and where it's expected to go. Retail's BIG Show will be held in New York City, Jan. 9 to 12. Learn more.
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Four out of five retailers surveyed share product and branding imagery across channels. Source: 
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