| December 13, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft launches Philly Cream Cheese recipe e-book
Kraft Foods has teamed with mobile entertainment agency skyrockit on an e-book, "Spread a Little Joy," with 70 recipes featuring Philadelphia Cream Cheese. It is the first branded e-book for Kraft and for skyrockit's platform. Skyrockit CEO Jon Vlassopulos said, "Brands can now cost-effectively create their own media properties and offer them directly to end consumers." Progressive Grocer (12/12)        - Coca-Cola teams with Chromocell on sweeteners
Coca-Cola is working with Chromocell to develop sweeteners and other flavors for zero-calorie and low-calorie drinks. The deal gives Coca-Cola exclusive rights to the sweeteners, sweetness enhancers and other flavors, while Chromocell gets research funding and royalties based on drink sales. The Atlanta Journal-Constitution (free registration) (12/10) - Tyson Foods launches website for deli operators
Tyson Foods has introduced TysonDeli.com, which delivers information for deli foodservice departments, including merchandising strategies and customer data. Also on the site are point-of-sale materials and a calculator that helps deli-department professionals find the right mix of products. Progressive Grocer (12/12)  | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - NPD study: Healthful eating varies by generation
Research from NPD Group finds that U.S. adults, regardless of generation, understand the concepts of healthful eating, yet younger Americans have the least healthful diets and those 54 and older eat the most healthfully. "Educating consumers about proper health and nutrition need not be the primary goal for food manufacturers," said the author of the study. The greater challenge is "connecting the dots" between product benefits and healthful eating. Progressive Grocer (12/12)  | Food Safety Data — Available for All Stakeholders!
Supplier quality data bolsters the security of your brand and the yields in your facility — if it's not "locked" in your supply chain's factories. Our new paper in the Profitable and Safe Supply Chain series explains how to link plant and enterprise IT for closer collaboration on quality and safety. |  | Increase Sales with the TRUSTe Seal
Download this case study to see how one company added the TRUSTe seal to lead registration forms and their shopping cart, and saw an enormous 84% lift in purchases, and a 72% increase in revenue per visitor lift. Learn how a consumer-facing seal can accelerate a transaction, and why visitors feel an increased level of trust upon seeing the TRUSTe seal. |
  | Drive company revenue by simplifying IT strategies.
Investments in IT are often seen as key to supporting core business operations. Microsoft Online Services offers technology solutions outfitted for small to mid-size companies that will free up resources and help employees focus on what matters most. Download this free whitepaper to find out more! |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Science & Technology | | | | - USDA: Corn-demand outlook for ethanol is unchanged
U.S. ethanol producers in the 2010-11 marketing year will require an estimated 11.48 billion bushels of corn, the same amount projected in November, according to the Department of Agriculture's supply-and-demand report issued Friday. Corn producers next year should expect prices of $4.80 to $5.60 per bushel, the USDA said, the same range projected in last month's report. EthanolProducer.com (12/10) | Health & Wellness | | | | | GMA News | | | | - Emerging issues in food-related litigation: Feb. 22 to 24
Join more than 150 CPG general and defense counsel in Scottsdale, Ariz., this February for the only industry event exclusively dedicated to food and consumer product litigation management. Featured sessions include:
- Peanut Corp. of America: A Case Study
- Standards and Expectations of Corporate Social Responsibility: The Retailer's Perspective
- E-Discovery: The Five Commandments
- Emerging Litigation Risks Resulting from Increased Federal Rule-Making
- The Food Label's Legal Effect
- Changes in Food Packaging: Legal and Regulatory Issues Associated with Active and Intelligent Packaging
Register today for the GMA Food Claims and Litigation Conference.
| Government & Food Safety | | | |
| International | | | | - Lactalis plans wider distribution for Rachel's
 Groupe Lactalis says it will expand distribution of the Rachel's organic dairy brand it recently acquired. "They [Lactalis] very much share the vision that we have always had that we want to become a significant, if not the leading player in premium chilled organic dairy [products] here in the U.K.," said Steve Clarke, marketing director for Rachel's. BBC (12/10) | SmartQuote | | | |  | There are no persons capable of stooping so low as those who desire to rise in the world."
--Lady Marguerite Gardiner,
countess of Blessington and Irish novelist  |
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