| December 30, 2010 | News for the retail industry |  |  | |
 | The Sears Experience: Generating Profit through In-Store Testing. NRF Big Ideas Session — Monday, Jan 10, 10:45AM -11:15AM, Room 3D04. Join us to hear how Sears and 26 of the other Top 100 US retailers are using Test & Learn to improve profits and ROI of new programs in capital expenditure, pricing, marketing, new products, advertising, promotions, merchandising, and operations across brands. Click here to learn more and attend. | - Ex-football players succeed with clothes built for comfort
Former University of Southern California football player Ahmed Mokhtar designed his first hoodie after failing to find one that met his criteria for comfort. Since then, Mokhtar has turned his quest for comfy clothing into a business with former teammate Drew Ness, putting school on hold to launch UNCL six months ago. Consumers quickly clamored for the hoodies, T-shirts and sweatpants sporting a simple "U" logo, and sales have built steadily through word of mouth. Reuters (12/29)        | Join OPEN Forum authors Guy Kawasaki, Chris Brogan, Scott Belsky, and Ramon Ray as they share their expertise on innovation, technology, and more at CES 2011. See openforum.com/ces for speaker schedule - and updates from the show. |
 - E-mail trumps social media in motivating holiday shoppers
About one in five holiday shoppers buying from top websites said promotional e-mail was their main reason for visiting the sites; only one in 20 cited social media as the main reason for their visits. "Tried-and-true online marketing tactics should not be abandoned or ignored in favor of newer media," says Larry Freed, CEO of ForeSee Results, which conducted the study. Another notable finding: 11% of online shoppers said they made at least one holiday purchase via smartphone. InformationWeek SMB (12/29)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 | Main Street |  | | | - Video, e-mail will drive social media in 2011
Four trends will shape social media marketing in 2011 -- and they aren't all positive, warns Tim Ferriss. The continuing ascendancy of Web videos will create channels for word-of-mouth marketing, and marketers will find new synergies between e-mail and social channels, he writes. On the other hand, many companies will be distracted by meaningless "vanity metrics" and many marketers will focus on shiny toys rather than on the basics of building buzz and engagement, he writes. Mashable (12/28) - Try a company tradition to create a shared identity
Rituals and traditions help define your company's culture and allow you to "stand out from the lowest-common-denominator sameness of corporate America," John Warrillow writes. He tells of five businesses that have applied the concept especially well, whether it's running the stairs at Harvard Stadium or carving pumpkins at Halloween. BNET/Built to Sell blog (12/23)
| NRF News | | | | - Retail's BIG Show adds Sustainable Retailing Symposium to agenda
NRF is celebrating its 100th BIG Show in a big way. This year Retail's BIG Show, Jan. 9 to 12 in New York, will host the International Sustainable Retailing Symposium, which will include more than 10 sessions on the sustainability efforts, challenges and successes of retailers and vendors around the world. Read more. - NRF SmartStat: Dec. 30, 2010
 NRF forecasts that holiday retail sales in 2010 will total $451.5 billion, up 3.3% from 2009. Source: NRF's 2010 Holiday Forecast
| Chain Restaurant News | | | | - Pizza Patron courts younger Hispanic consumers
Pizza Patron is shifting its marketing strategy, adding more English-language ads to attract the next generation of Hispanic-American consumers. Unlike older Hispanics, the chain's strongest demographic, younger Hispanics tend to be bilingual and embrace American culture while holding on to their heritage. The Wall Street Journal (12/29) | Editor's Note | | | | - SmartBrief will not publish Friday
In observance of the New Year's holiday, SmartBrief will not be published Friday. Publication will resume Monday. | Career Track | | | |  | |  | | | | |  |  Director of eCommerce | South Moon Under | Berlin, MD | | Chief Financial Officer | Prime Communications | Sugar Land, TX | | Merchant, Regional Foods | Meijer | Chicago Region, IL | | Retail Assortment Planning Analyst | Headquarters Marine Corps/Marine Corps Exchanges | Quantico, VA | | Director of Marketing & Licensing | Spencer Gifts/Spirit Halloween/ToyZam! | Egg Harbor Township, NJ | | Buyer - Ladies Apparel - Special Sizes | Stein Mart | Jacksonville, FL | | Vice President of Strategic Planning | Rent-A-Center | Plano, TX | | Chief Merchant/General Merchandise Manager | Moosejaw Mountaineering | Madison Heights, MI | | Legal Counsel | Kohl's | Menomonee Falls, WI | | | |  | |  |
| SmartQuote | | | |  | Each age has deemed the new-born year the fittest time for festal cheer."
--Sir Walter Scott,
Scottish historical novelist, playwright and poet  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | | | | | Recent NRF SmartBrief Issues: - Wednesday, December 29, 2010
- Tuesday, December 28, 2010
- Monday, December 27, 2010
- Thursday, December 23, 2010
- Wednesday, December 22, 2010
| | | Lead Editor: Megan Conniff
Contributing Editor: Faye Rapoport
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.