| December 15, 2010 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - 4 tips to help candidates feel good even when they don't get the job
 Insights contributor Janet McNichol, SPHR, CAE, is human resources director at the American Speech-Language-Hearing Association.
"Every year during our convention, I'm reminded of the importance of how we treat people during the recruitment process. I watch as unsuccessful candidates that are also members of our association approach Nina Kranz, our employment manager, and interact warmly with her and I stop to count my lucky stars. Nina is fabulous.
"Like many of us, Nina wears a completely different hat during our annual convention. She staffs one of the information booths. Over the years, she's interacted with many members that have applied for vacancies in our national office. The unsuccessful candidates could easily feel angry or humiliated by the experience, but I see no signs of either. They actually seek Nina out and seemingly enjoy chatting with her. They say they have never felt so good about not getting a job."
Learn how Nina makes people feel good about not getting a job, and contribute to the buzz this post has generated. - News and views from across the .org world
 Top 10 Insights blog posts and nonprofit news from the past two weeks:
- The risk of WikiLeaks: Association version
Insights contributor Deirdre Reid, CAE, is a freelance writer who helps organizations create content and conversation. Connect with her at Reid All About It or @DeirdreReid.
"The WikiLeaks are interesting reading, but a huge headache for the State Department. Can you imagine something similar at your association? An employee shares his relief about not being part of yet-to-be-announced layoffs on his Facebook page. One of his acquaintances shares that update with a friend who works at the same association. Or, an employee e-mails a former colleague about the delicate negotiations her team is having with a senator. Her e-mail is forwarded again and again until it reaches someone who works for the other party. The employees didn't realize they were doing something wrong. Now you're reaching for the Tylenol.
"Many association employees have a big white binder labeled 'Employee Handbook' on their shelves that probably covers all these scenarios. But beyond a cursory skim during the first few days on the job, most don't return to it again except to check if they get Columbus Day off.
"Anyone who has studied for the CAE exam can tell you there are two words that give CEOs goosebumps -- legal liability. Employees who work with members must learn how to avoid putting your association at risk. Don't rely on the handbook to do that. Invite your legal counsel in for a meeting or brown bag lunch so your staff can learn and ask questions about confidentiality, conflict of interest, antitrust and other liability issues.
Read the complete post at SmartBlog Insights. Interested in contributing your thoughts in 2011? Drop us a note for details. And thank you to all of our contributors for their compelling, educational insights in 2010. - Top 5 most-clicked stories from 2010
As the year draws to a close, here's a look at what SmartBrief Insights readers were clicking on during the past 12 months:
| Leadership Focus | | | | - The no-hassle guide to being a great mentor
Mentoring people is a key part of being a good leader, but it can can also create headaches. Streamline the mentoring process by being clear from the outset about your role, time commitment and boundaries. "Make sure you start off on the right foot; the mentoring relationship will be fuss-free when you agree to some guidelines at the beginning of your relationships," writes Mary Jo Asmus. Aspire-CS.com (12/5) - Use sticky notes to become a better boss in 2011
It's the time of year when business leaders start taking stock of their achievements and making sweeping plans for the months to come -- but most people won't follow through on their good intentions, writes Marla Tabaka. To keep your goals in mind in the new year, try plastering your office walls with sticky notes of various sizes and colors. Inc.com/The Successful Soloist blog (12/13) - Drink your way to a more innovative workforce
Hiring innovators can be tough, writes Pete Maulik, who suggests a couple of alcohol-themed hiring exercises to sort the watered-down wannabes from the premium-brand professionals. Ask potential hires to craft and present to you an innovation strategy for a beverage company of their choice, Maulik advises, or ask them to create a cocktail that expresses their personal and professional strengths. Harvard Business Review online/The Conversation blog (12/10) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Forecasting where social-media marketing is headed in 2011
Integration will be the watchword for social-media marketers in 2011, predicts David Armano. Conventional and digital campaigns will become ever more intertwined; Facebook and Google will mingle search, social and location marketing; and branded websites will find fresh life as social-content hubs. "Even the most iconic of brands ... do not exist in their own walled garden. They must integrate to be relevant in a socially connected world," Armano writes. Harvard Business Review online/The Conversation blog (12/6) - 3 rules for building word-of-mouth buzz
To get your fans to talk about, tweet or otherwise share your content, you need to make the entire process as streamlined as possible, writes Andy Sernovitz. Use simple, obvious Web tools to enable sharing, and make your content compelling and concise enough that your fans keep coming back for more. SmartBrief/SmartBlog on Social Media (12/9) - Are you cut out to be a social-media star?
To become a social-media superstar you have to show staying power, says social-media headhunter Jim Durbin. Durbin says that when he's hiring potential social-media talent, he looks not for applicants with vast Twitter followings but for those who have accrued a decade's experience in a single industry. "I base the work on length of time one can do the same thing. ... Social media is often used as a stepping stone to another job, so it's important to find someone who likes what they're doing now," he says. SmartBrief/SmartBlog on Social Media (12/6) | SmartNugget | | | |
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