 | News about digital retail commerce |  |
 | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Mobile commerce on the march this year
Mobile-commerce sales more than doubled in 2010 and total revenue from m-commerce purchases is expected to reach $3.4 billion this year, according to ABI Research. The rapid adoption of smartphones combined with significant shifts in consumer behavior and retailer's m-commerce offerings fueled the growth, said ABI Research analyst Mark Beccue. Internet Retailer (12/2010)       - Report: Online and gift-card sales hurt brick-and-mortar business
Shoppers heading online to purchase holiday gifts, and consumers giving gift cards and cash instead of merchandise, are having a negative effect on sales at brick-and-mortar stores, according to a report from Aite Group. Analysts say many traditional retailers are meeting the challenge with upgraded online offerings. New York Post (12/19)  | Samsonite Brings Durability Online with Amazon Webstore Samsonite wanted a truly integrated brand and marketing experience—a site that looked like Samsonite and still allowed them to promote their products effectively. They turned to Amazon Webstore to tap their expertise and raise the Samsonite eCommerce processes to a 'best-in-class' level. Download the Case Study now! |
 - Robots help online merchants fill holiday orders
Crate & Barrel, Gap, Staples and Gilt Groupe use robotic systems from Kiva to fulfill their orders, spurring debates about the cost and benefits of replacing human workers with machines. Amazon.com, which has automated some of the steps in its fulfillment centers and added a few robots through recent acquisitions, still depends largely on human workers. The Wall Street Journal (12/19) - Websites woo more women to rent party dresses
Apparel rental has moved beyond men's tuxedos to include designer party dresses and upscale handbags, thanks to the growth of websites offering women the chance to borrow rather than buy the pricey finery. RentTheRunway.com offers the latest designer styles for rent, freshening the selection often and selling last season's favorites for up to 65% off. CNNMoney.com (12/17)  | Increase Sales with the TRUSTe Seal
Download this case study to see how one company added the TRUSTe seal to lead registration forms and their shopping cart, and saw an enormous 84% lift in purchases, and a 72% increase in revenue per visitor lift. Learn how a consumer-facing seal can accelerate a transaction, and why visitors feel an increased level of trust upon seeing the TRUSTe seal. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Bonobos founders find the right fit
 Online men's apparel retailer Bonobos began out of its founders' frustration over not finding pants that fit. The company, which recently raised $18.5 million in its latest funding round, booked $5 million in sales last year and has diversified its offerings to include shirts, sweaters, swimsuits and other clothing. The New York Times/Dealbook (12/17) - Survey: Amazon leads the retail pack in holiday brand buzz
Amazon.com gained several points in YouGov's weekly consumer perception report, which measures the popularity of a brand based on the amount of buzz it creates. The online retailer now leads the pack with a value score of 54, followed by Target with a score of 49. The report also measures consumers' willingness to recommend a brand to others. Brandweek (12/17)
| Interactive Advertising | | | |  | Target Your Message — Advertise Here
Direct your message straight to key decision-makers in the digital retail commerce industry. With over 32,000 subscribers and valuable ad performance feedback, Shop.org SmartBrief is the smart place to advertise. Click here to download media kit. | | Shop.org Spotlight | | | | - Holiday returns: an opportunity to connect with customers through every channel
Six out of 10 holiday shoppers are including gift receipts gifts this year, so recipients can return or exchange their items hassle free. What does this mean for retailers? Shop.org's Head of Research Fiona Swerdlow notes, "It's an opportunity to bring customers back into a store to convert a return into an exchange." In a recent blog post, Swerdlow shares a few tips to consider as retailers get ready for Dec. 26. Read more. - Toys R Us CEO talks geolocation, iPad apps and how to capitalize on mobile trends
While visiting the Toys R Us store in Times Square on Thanksgiving Day, Toys R Us CEO Jerry Storch and his wife experienced an "epic swarm" as crowds of shoppers gathered to grab deals on toys -- and then checked in on Foursquare. In a recent Q&A on Retail's BIG Blog, Storch shares his thoughts on how to capitalize on mobile trends from social media and engage a swarm to mobile applications, like the Great Big Christmas Book iPad app. Read more.
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Over half of retailers surveyed sell in international markets only via the Web. Source: 
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