Wednesday, December 29, 2010

Special K campaign touts emotional gains of weight loss

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December 29, 2010News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • PepsiCo moves toward healthful snacks with Tropolis
    PepsiCo is launching Tropolis, a pureed fruit product sold in pouches that is being positioned as a snack rather than a drink. "We see the emerging opportunity to 'snackify' beverages and 'drinkify' snacks as the next frontier in food and beverage convenience," said CEO Indra Nooyi. Future products might combine dairy with fruit, nuts, grains and juices, she said. The Wall Street Journal (12/28) LinkedInFacebookTwitterEmail this Story
  • Frito-Lay sets all-natural goal: About half the products sold by Frito-Lay North America, including those in the Lay's, Tostitos and SunChips lines, will be made without artificial ingredients or MSG by the end of 2011, said company officials. They promise customers won't taste the difference. Convenience Store News (12/28) , Drug Store News (12/28) LinkedInFacebookTwitterEmail this Story
  • Sara Lee to sell Down Under cleaning brands
    Symex Holdings, a detergent maker based in Australia, will buy from Sara Lee its White King and Janola businesses, which make bleach and other cleaning products sold in New Zealand and Australia. The sale is part of Sara Lee's effort to shed brands not related to food and drinks, which includes recent sales of its insecticide business and Hanes underwear brand. Reuters (12/28) LinkedInFacebookTwitterEmail this Story
 
  • Other News
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  Trends 
 
  • Cold weather chills Florida alcohol sales
    Sales of alcoholic drinks in Florida, already down about 10% because of the recession, are falling even more because of unseasonably cold weather. "People drink less when it's real cold like this," said Ron Chabot of Carroll Distributing. One bright spot is increased sales of craft beers for the holidays, he said. Florida Today (Melbourne) (12/28) LinkedInFacebookTwitterEmail this Story
  • Farmers markets flourish, even in winter
    More farmers markets are staying open year-round as farmers take advantage of greenhouses, late plantings and other methods to prolong their growing seasons. In the past two years, the number of winter farmers markets has increased 17% to nearly 900 nationwide, according to the Agriculture Department. USA TODAY/The Associated Press (12/27) LinkedInFacebookTwitterEmail this Story
  • Join the innovation party in 2011
    Just as the best parties are thrown by hosts capable of relinquishing control to their guests, so the best innovations come to companies capable of accepting and harnessing the bright ideas of others, Paul Sloane writes. Open innovation is helping companies such as Kimberly-Clark and Procter & Gamble streamline their product pipelines, and it can do the same for your organization. BQF.org.uk (U.K.) (12/28) LinkedInFacebookTwitterEmail this Story
Olympic leadership lessons from USA Basketball
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  Advertising & Marketing 
 
  • Special K campaign touts emotional gains of weight loss
    The Special K brand is giving its two-week weight-loss challenge a new context with a campaign that asks: "What Will You Gain When You Lose?" The campaign, with digital and traditional elements, focuses on the long-term emotional and physical benefits of losing weight. It includes an event Monday in New York's Times Square in which participants will be invited to step on a scale and be surprised with encouraging words instead of their weight. MediaPost Communications/Marketing Daily (12/28) LinkedInFacebookTwitterEmail this Story
Discover the 'Future of Sustainable Household and Laundry Care Packaging'. Covering home and laundry care, it outlines the major drivers and inhibitors of sustainable packaging mostly from a consumers' perspective. Find out more:
  Retail Spotlight 
  • Tops Markets launches a fee-based wellness program
    Tops Markets stores in Buffalo, N.Y., are teaming with Propel Health, a diet and diabetes education business, to offer a wellness program for $20 a year. Participants will receive food and menu advice based on products on sale at the stores, with the goals of preventing and treating chronic diseases and showing that healthful eating is not more expensive. The service may expand to other stores in the region. The Buffalo News (N.Y.) (12/28) LinkedInFacebookTwitterEmail this Story
"Improving Sleep: A guide to a good night's rest" — 2010 edition just released — Trouble sleeping? Get treatment strategies for common sleep disorders from the experts at Harvard Medical School. 30% off and free shipping for SmartBrief readers. Click here to order Improving Sleep: A guide to a good night's rest.
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  Government & Food Safety 
  • USDA to implement rules on nutrition labels for meat in 2012
    Effective Jan. 1, 2012, cuts of pork, beef, poultry and lamb will be required to have nutrition labels showing information such as the number of calories and total fat content, the Agriculture Department said. "I think it is appropriate for us to provide as much concrete information to consumers as we possibly can, without overwhelming them, so they can make good solid decisions about how many calories they're consuming," Agriculture Secretary Tom Vilsack said. USA TODAY (12/29) LinkedInFacebookTwitterEmail this Story
R&D ManagerAmeriQual Group, LLCEvansville, IN
Director, Human ResourcesPinnacle Foods GroupFayetteville, AR

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Make the most of your regrets. ... To regret deeply is to live afresh."
--Henry David Thoreau,
American author and poet


 
 
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