 | News about digital retail commerce |  |
- Amazon adds Kindle textbook rentals
College students can choose from Kindle Store's tens of thousands of e-textbooks to rent at a deep discount, often 80% less than the list price. Students can rent titles for as long as a year, with the option to add days or buy the book. USA TODAY (7/18)       | On Demand Webinar: How to Plan Now for Holiday Success
Register to view GSI Commerce’s webinar with guest speaker Sucharita Mulpuru of Forrester Research, Inc. In her presentation, Sucharita outlines research-based recommendations for what online retailers should be doing now for a successful holiday 2011. View webinar now >> | - Back-to-school shoppers start the bargain hunt online
Almost 70% of back-to-school shoppers plan to use online comparison shopping sites to suss out deals this year, up from 23% last year, according to a new survey from PriceGrabber. "As consumers adjust to the new economic reality, they become smarter about their purchases over time," said PriceGrabber's Graham Jones. InternetRetailer.com (7/18)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Fast-moving mobile payment industry raises security questions
The ability to make mobile payments from a myriad of providers is growing fast and providing an array of choices that also come with questions and concerns about security. For now at least, the safety of each method stems not from the payment technology but the source of the funds, with credit cards being the most secure and gift cards and prepaid accounts the least safe, this story says. The Oregonian (Portland) (7/16) - Can big brands learn to go local on Facebook?
Small businesses are generally more successful than huge corporations at leveraging their Facebook fans, writes Dave Williams. That's because most big businesses have yet to master the art of targeting subsections of their online following. "Marketing on a local level maximizes the impact of your marketing campaigns on Facebook by minimizing advertising waste and maximizing your reach and frequency with the right audiences," Williams writes. Advertising Age (tiered subscription model)/DigitalNext blog (7/18)  | Monitor performance and availability of metro Ethernet
Communications service providers are pressured to increase service performance, but the proliferation of data-intensive applications has magnified the need for speed, availability and higher bandwidth. This white paper explores options for maintaining high service quality and service-level metrics in your Metro Ethernet environment. |
 | Companies in the News |  |  | | - Miss Me aims to boost sales, brand awareness with QR campaign
Apparel merchant Miss Me has launched a mobile campaign using QR codes in magazine ads and marketing materials that link users to a video on the company's current collection. "We started using the QR codes three to four seasons ago and have seen that they are a fantastic resource for interacting with our consumers," said marketing manager Jody Che. MobileCommerceDaily.com (7/18) - Turnaround efforts start to pay off for eBay's marketplace
Sales on eBay's marketplace rose 14.6% in June, indicating that the company's year-long turnaround effort for the selling site is starting to pay off. The company's efforts have included improving the buying experience at eBay and adding incentives to attract sellers, including eliminating upfront listing fees for lower-volume sellers. Portfolio.com/Reuters (7/18) - Demandware plans $100 million IPO
Demandware, a provider of e-commerce technology, filed with the Securities and Exchange Commission for an initial public offering worth as much as $100 million. The company said it has 327 clients for software that operates e-commerce and mobile shopping websites, including Barneys New York, Jones Retail and Crocs. InternetRetailer.com (7/18) - Google obtains g.co to offer online shortcut
Google acquired domain name g.co to provide a shortcut to Gmail and other pages of the search giant. Overstock and Twitter previously acquired o.co and t.co, respectively. "The shorter a URL, the easier it is to share and remember," said Gary Briggs, Google's vice president of consumer marketing. InternetRetailer.com (7/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
WEBINAR: Social Commerce Agility: It’s all about the Platform
Join us for a free webinar featuring Brian Walker of Forrester Research, Inc. on August 23 at 12:30 PM EDT to discuss how your commerce platform plays the central role in realizing the full potential of innovative commerce. Register today!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Interactive Advertising | | | | - Marketers seek mobile moms
Smartphone-packing moms who are constantly on the go are a prime target for marketers, who are aware that many of the high-spending young women they recently pursued now have different interests and increasingly depend on their mobile devices. Mobility is the key element. "We've known about the opportunity of online moms for a while now, but then mobile technology came along and blew everything up," said Marshal Cohen, chief retail analyst at research firm NPD Group. The Washington Post (7/18) | Shop.org Spotlight | | | | - Want to grow sales? Use video, says Golfsmith executive
If a picture is worth a thousand words, guess how much a video is worth? According to Jamey Maki, director of e-commerce and online experience for Golfsmith International, one minute of video is the equivalent to 1.8 million words of copy. At last week's Online Merchandising Workshop, Maki shared how Golfsmith's conversion rate has benefitted from video marketing. Read the recap. - Free regional dinners head to New York and Boston in August
If you'd like to enjoy a free meal with your retail peers, Shop.org is hosting two August networking dinners with stops in New York and Boston. These free, retailer-only events offer executives a chance to network and discuss digital retail topics in a casual and relaxed environment. As an additional perk, at the end of each dinner, Shop.org will raffle off one full conference pass to the Shop.org Annual Summit, this September in Boston (up to an $1,800 value). View the schedule.
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