Thursday, July 14, 2011

Food companies propose their own ad guidelines

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July 14, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Food companies propose their own ad guidelines
    A coalition of food companies including General Mills, ConAgra and Kellogg today are planning to introduce their own guidelines for advertising their products to children. The coalition's proposal would limit advertising to food that meets specific nutritional guidelines, and it is less stringent than a government proposal. ABC News/The Associated Press (7/14) LinkedInFacebookTwitterEmail this Story
  • PepsiCo introduces recycled bottles for 7UP in Canada
    PepsiCo in Canada is introducing recycled bottles for its 7UP and will likely expand use of the bottles to other drinks and regions. The bottles will look and feel like the current ones but will be the first in North America made entirely of recycled PET plastic to be used for carbonated drinks. Reuters (7/13) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • Retailers and nonprofits fill fruit and vegetable gaps
    Across the U.S., nonprofit groups such as the Arcadia Center for Sustainable Food & Agriculture in Alexandria, Va., are filling a need to provide food and vegetables in underserved areas. Retailers including Rite Aid, Walgreens and Duane Reade also have begun selling fruit and other fresh foods in urban locations as the issue has gained attention. USA TODAY (7/14) LinkedInFacebookTwitterEmail this Story
  • Mintel: Almonds are top nut for product launches
    Launches of products containing almonds are up 30% since last year, said Mintel, and almonds are the nuts used most often in launches around the world. "The almond-chocolate combination is a home run for consumers looking for 'better for you' indulgence," said a Barry Callebaut USA official, adding they can "enhance the texture, flavor and visual appeal of almost any sweet application." FoodNavigator (7/13) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Supply Chain Management 
 
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  Advertising & Marketing 
 
  • P&G improves Pampers Cruisers line
    Procter & Gamble said it has responded to consumer concerns and improved its Pampers Cruisers line with more softness and a longer absorbent patch. The diapers, which also have a new "Sesame Street" design, are being sold at Target with coupons for as much as $5 off. Drug Store News (7/13) LinkedInFacebookTwitterEmail this Story
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  Retail Spotlight 
  • Harris Teeter rolls out craft-beer line
    Harris Teeter is introducing Barrel Trolley Beer, a private-label craft beer named for the underground system of delivering beer during Prohibition. The first two varieties are a Belgian white ale and a pale ale, and an amber ale is scheduled to be introduced this fall. Supermarket News (7/13) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  

  Health & Wellness 
  • Modified-fat diet seen as healthier than low-fat diet
    A modified-fat diet, in which saturated fat is replaced with monounsaturated and polyunsaturated fats, may be better than a low-fat diet for heart health, a new review indicates. "The review shows clearly that modified-fat diets appear to be more effective in reducing the risk of cardiovascular events than low-fat diets," said the lead author. "This could be due to a low-fat diet being harder to maintain, but this is not clear." Medical News Today (7/13) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • TPPT training program registration now open!
    From Sept. 12-23, GMA will host the Thermal Processing Professional Training Program, a two-week intensive program designed to teach thermal processing professionals the most current science-based techniques to be applied in the development of optimal thermal processes and the mitigation of thermal process deviations. Click here to register for this comprehensive training program.

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    For more information on the TPPT program, click here. LinkedInFacebookTwitterEmail this Story
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  Government & Food Safety 
Senior-Level Marketing Opportunities @ Hershey'sThe Hershey CompanyUS - PA - Hershey
Sr. Food ScientistConAgra FoodsOmaha, NE
Sr. Quality SpecialistConAgra FoodsOmaha, NE
Manager SensoryConAgra FoodsOmaha, NE

  SmartQuote 
To be human is to keep rattling the bars of the cage of existence hollering, 'What's it for?' "
--Robert Fulghum,
American writer


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