| News about digital retail commerce |  |
- Amazon seals deal to stream CBS shows for Prime customers
Amazon reached a nonexclusive deal to make about 2,000 CBS television episodes available for online viewing to Amazon Prime subscribers at no additional cost. The shows, including "Medium" and "Numb3rs," take Amazon's film and TV library to more than 8,000 titles, compared with Netflix's 20,000. Bloomberg (7/20)       | On Demand Webinar: How to Plan Now for Holiday Success
Register to view GSI Commerce’s webinar with guest speaker Sucharita Mulpuru of Forrester Research, Inc. In her presentation, Sucharita outlines research-based recommendations for what online retailers should be doing now for a successful holiday 2011. View webinar now >> | - How to use site search to gain customer insights
Google and other search engines have consumers accustomed to using search functions to find what they're looking for, a plus for online retailers who can use search functions on their sites to gain more insight into shoppers' preferences, this article says. "The challenge for retailers is to take search beyond its traditional use as a tool for product location, and leverage it as a key customer touch point from which the consumer and retailer can benefit," Aberdeen Group analyst Greg Belkin wrote in a report last fall. Internet Retailer magazine (7/2011) - Does it still make sense to pay big bucks for domain names?
The rapidly rising popularity of mobile applications raises the question in some circles of whether it's still important to pay high prices to own the right domain name. Some say it does and that recent big-ticket deals such as SalesForce's $1.5 million acquisition of Data.com bring priceless media exposure, but a growing number of startup app developers are opting to come up with alternative domain names instead. FastCompany.com (7/20)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - JOOR provides a link between designers and small boutiques
Online marketplace JOOR connects small boutiques with name fashion brands including Diane von Furstenberg and Theory, allowing shop owners to easily browse and buy new styles to stock their stores. The site, which launched last year, also serves as a way for designers to meet and sell to new retailer clients. InternetRetailer.com (7/19)  | Boost Your Visibility on Digital Shelves
Standing out on the digital shelves of retail sites is key to engaging shoppers. Download this free white paper to learn how to make the short list by securing premium shelf space on leading retail sites. Engage active shoppers. Increase clickshare. Stand out from the crowd. |
 - Isis partners with major credit cards for mobile payments
Isis, a mobile-payment venture from telecommunication companies AT&T, Verizon and T-Mobile, signed deals this week with American Express, Discover Financial Services, Visa and MasterCard. The agreements allow Isis to connect mobile phones with all four major credit cards, an advantage over rival services from Google and Sprint, which work only with MasterCard. Los Angeles Times/Technology blog (7/19) - Word-of-mouth social media is giving Vogue a boost
Vogue has recruited a panel of bloggers and other fashion enthusiasts to help market its brand by word-of-mouth. The 1,000 women who make up their Influencer Network are not paid, but they offer Vogue feedback on products and fashion and post their thoughts on social outlets such as Facebook. Vogue says more than eight marketers have already taken advantage of the network. Adweek (7/13)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
| Interactive Advertising |  |  | | - 5 ways social data can take your marketing to the next level
Social media data is a powerful tool for marketers, as it can be used to develop targeted campaigns, source user-generated content, identify your brand's strengths and weaknesses, and forge effective media plans, Nate Elliott writes. One caveat: Don't use social data to measure the payback from your campaigns. "Even the most optimistic listening platforms admit that their sentiment tools too often misclassify comments. The bottom line is that using social data to measure your brand simply doesn't make sense," Elliott writes. Forrester.com/Nate Elliott's Blog (7/19) | Shop.org Spotlight | | | | - Online retail seen as winner in this year's back-to-school season
While spending for back to school and college is expected to be flat over last year, online retailers should see increases in sales as more parents and kids plan to shop online to compare deals and make purchases, according to a new NRF survey. According to the survey, nearly one-third of back-to-school shoppers plan to shop online this year and nearly as many say the economy is causing them to comparison shop more on the web before heading to the store. Read more. - Your website needs a check-up! Sign up now for one-on-one website critiques
Slots for Shop.org's popular Doctor Is In one-on-one website critiques are available at this year's Annual Summit, Sept. 12-14 in Boston. If you suffer from a low conversion rate or are looking for a creative way to give your e-commerce presence a shot in the arm, this private session with an industry consultant might be just what the doctor ordered. Retailer attendees can register now to make an appointment with one of our "doctors" -- the deadline to register is Aug. 26. Learn more.
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Combined back-to-school and back-to-college sales are expected to reach $68 billion this year. Source: 
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