Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dbqGCaiGapCaoXcWCidarfBWcNyqYb
| News about digital retail commerce |  |
- Uncertain economy may mean bigger back-to-school for online retailers
More parents and students plan to go online to shop for back-to-school supplies this year, amid an uncertain economy and high gas prices, according to a survey from NRF and BIGresearch. Nearly a third of consumers will do at least some of their back-to-school shopping online this year, and about 30% said they'll use the Internet to compare prices and find the best deals. InternetRetailer.com (7/21)       | Secrets of Integrating Email, Social, Mobile and Local
Learn how to exceed subscriber expectations by making your emails more social; grow your mobile, local and social marketing efforts through email; and deploy integrated programs across multiple channels. Download your free copy Today! | - Mobile payment growth falls short of expectations
Mobile payments grew 38% last year, but providers started with a small base and the growth hasn't met analysts' expectations, according to a report from Gartner. "We believe mass market adoption of NFC payments is at least four years away. The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards," said Gartner research director Sandy Shen. ClickZ (7/21) - Retailers expect to invest more in Bing search
About 41% of retailers plan to move at least some of their search marketing budgets from Google to Microsoft's Bing, according to a survey. A third of respondents said traffic from paid clicks is up over last year and nearly half said they'll increase the amount they'll spend on pay-per-click ads this year. InternetRetailer.com (7/21)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Gilt Groupe to be first with Banana Republic's "Mad Men" line
Members-only flash-fashion site Gilt Groupe has won an exclusive deal to be first to offer its users a chance to buy select pieces from the "Mad Men"-inspired apparel line Banana Republic plans to debut this fall. The 36-hour sale of pieces from both the men's and women's lines will start Monday. Retailing Today (free registration) (7/21) - Amazon says Kindle users will get Harry Potter e-books
Amazon is working with author J.K. Rowling's website Pottermore to ensure Kindle owners have access to the e-book version of her Harry Potter series when the site debuts in October. Pottermore partnered with Google eBooks on the project, sparking rumors that the popular books will not be available on Amazon's device. PaidContent.org (7/21) - Restaurant e-commerce provider Seamless makes mobile moves
Seamless Web has dropped "Web" from its name as part of a rebranding effort aimed at focusing more attention on its burgeoning mobile business. The company expects to take 20% of an estimated $400 million in restaurant orders from mobile customers this year and says 300,000 of its 1 million users have downloaded the company's mobile applications. ClickZ (7/21)  | O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor GlassIsLife.com |
| Interactive Advertising |  |  | | - Google targets AdWords credit card at small businesses
Google is offering an AdWords Business credit card with attractive terms targeted at small businesses that may need a little credit help to launch ad campaigns at key times, such as before holidays. These businesses may be "resource-constrained and they are often cash-flow strapped," says Google's Claire Johnson, vice president of global online sales. "Many of them are trying to grow a business without the kind of means that, say, your classic company has." Reuters (7/20) | Shop.org Spotlight | | | | - Advance rate for Shop.org's Annual Summit ends today!
The agenda has been set, speakers are prepping, and retail companies are lining up to attend Shop.org's Annual Summit Sept. 12 to 14 in Boston. Online and multichannel retailers planning to attend digital retail's most influential event of the year can save more than $200 when registering by the July 22 advanced rate deadline. Shop.org retail members, be sure to claim your company's one free pass. Learn more.
| SmartQuote | | | |  | Figuring out who you are is the whole point of the human experience."
--Anna Quindlen,
American journalist and author  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, July 21, 2011
- Wednesday, July 20, 2011
- Tuesday, July 19, 2011
- Monday, July 18, 2011
- Friday, July 15, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
E-commerce efforts and paid search campaigns have succeeded in driving increased traffic to Chico's brick-and-mortar stores, says online marketing director Jenn McClain. 
More than 30% of consumers will shop online for back-to-school in 2011. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.