| News about digital retail commerce |  |
- SocialGoodies.com: a daily deal site with a mission
Carie Salter created SocialGoodies.com, a new daily deal fashion and accessories site that donates 20% of its gross sales to charity, after realizing how hard the recession has hit many nonprofit organizations. "At the time, online deal sites were beginning to gain popularity, and I thought this would be a great way to raise money for amazing nonprofit organizations." Los Angeles Times/All the Rage blog (7/5)       | Personalization Metrics: The Definitive Guide to Measuring Success
The industry's first report on which key performance indicators are most important for effective personalization and measurable value. Avoid the pitfalls of misinterpreting data while properly segmenting customers responding to product recommendations. DOWNLOAD NOW | - Q-and-A: Amazon consumer electronics chief Paul Ryder
Sales of consumer electronics at Amazon are holding relatively steady, although shoppers' buying habits are shifting toward smaller gadgets including Kindles and GPS devices, says Paul Ryder, the vice president in charge of the business line that brings an estimated $8 billion in annual sales. TWICE (7/5)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 - Start-up helps brands raise their profiles in online stores
Searchandise Commerce is a start-up that works with consumer product companies to raise their rankings and make it more likely that online consumers searching for their specific products will find them. Similar to the slotting and SKU placement fees vendors pay for placement in brick-and-mortar stores, Searchandise clients can pay a bit extra to gain a more prominent position with online retailers. iMedia Connection (7/5)  | Beyond Mobile Ads: 3 Tips for Your Mobile Marketing Strategy
Learn how to use every mobile opportunity to your advantage.
This report shows you how to:
• Optimize your website for mobile devices
• Take advantage of mobile context
• Create richer mobile experiences by adding video and interactivity |
 - Starbucks gift-card app aims to bolster loyalty
A new mobile application lets Starbucks customers send branded gift cards to their friends via mobile gadgets, an addition that's likely to boost the chain's mobile-commerce efforts as well as customer loyalty since both senders and recipients need to have Starbucks accounts. MobileCommerceDaily.com (7/5)  | Boost Product Visibility on Digital Shelves — Standing out on the digital shelves of retail sites is key to engaging online researchers and shoppers, often determining success for your products. Download this free case study to learn how to secure premium shelf space across a network of leading retail sites, increase clicks and sales, and engage consumers at the point of purchase. |
 | Shop.org Spotlight |  |  | | - What's in store for back to school?
As the crucial back-to-school season approaches, a new video based on BIGresearch data offers insight into consumers' current mindsets. Among the findings: shoppers remain concerned about unemployment; are focusing more on needs over wants; and spending in most retail categories is up, despite higher food and energy costs. Watch the video. - Shop.org SmartStat: July 6, 2011
 TJX, Gap and Ross are the top apparel retailers in the country. Source: STORES Top 100 Retailers. - Rub elbows with the Who's Who in online merchandising
Online executives from Home Depot, REI, Southwest Airlines and Under Armour have already reserved their spot at next week's Online Merchandising Workshop. The Workshop, July 11-13 in Coronado Bay, Calif., focuses on tactics and best practices for improving online merchandising efforts. Register before Friday, July 8 to save $100 on registration. Learn more.
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Book publisher Pearson Australia has acquired the websites of Borders and Angus & Robertson for an undisclosed amount, as part of a sale by parent REDgroup Retail, which was put into voluntary administration in February. 
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