 | News about digital retail commerce |  |
 | 5 Reasons to Monitor Competitors’ Pricing
Regular and accurate pricing, promotion, and assortment monitoring helps you know your competition and stay ahead of them when in the planning stage, ensures you are meeting your seasonal goals, and provides you with the information you need to... Learn More | - Online sales saw double-digit gain in Q2, led by Amazon
Online sales increased 17% in the second quarter compared with the same period last year, according to Mercent, which facilitates online sales through marketplaces including Amazon and eBay. Merchants who sold through Amazon's marketplace saw a 35% sales increase. Traffic from comparison-shopping engines including Nextag, Shopzilla and Amazon Product Ads grew 19%. InternetRetailer.com (7/15)      - Retailers and their vital role in the digital landscape
 A host of merchants from traditional brick-and-mortar stores such as Target and Toys R Us to trendier online outlets including Rue La La and Gilt Groupe play an integral part in the current and future development of the digital landscape, writes XGraph revenue chief Mark Papia. Coming up, expect to see retailers building more interactive social efforts, using mobile data to fine tune the shopping experience and integrating video into more sophisticated SEO efforts, he writes. iMedia Connection (7/14)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - How to effectively connect social and e-mail marketing
 E-mail marketing efforts are more successful when paired with social media, and social listening tools can provide valuable feedback in driving both content and targets for e-mail campaigns, says Alterian's Rusty Warner. Delivering relevant, engaging content at the right time and in the right tone can mean the difference between having your message go viral and being labeled as a spammer in the social sphere, he says. ClickZ (7/18)  | Are your Facebook posts being seen? Not getting the results you want?
Our Facebook usage data report can help you design and deliver the right content to the right audience at the right time. Eliminate the guesswork and learn when your customers are visiting Facebook and when they'll be the most receptive to your message. Download our Data Report now. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
 | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
New Survey: Assessing Retailer Readiness for Cross-Channel Commerce
New survey results from Demandware indicate that retailers are not prepared to meet the demands of smart consumers who use multiple, web-enabled touch points to interact with brands. The data highlights a gap between the touch points that retailers currently offer and the ways consumers expect to interact with brands now and in the future. Download the research results.
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| Companies in the News | | | | - EBay recruits fashion brands to fight fakes
Widely known fashion brands including Tommy Hilfiger and Donna Karan joined eBay and the Council of Fashion Designers of America in a campaign against counterfeit goods. Each designer customized a $150 "You Can't Fake Fashion" tote bag, which sold out within hours of going on sale. DailyFinance.com (7/15) - Foursquare raises the price on custom badges
Companies wanting a custom badge on Foursquare must now make a three-month commitment of $25,000 per month, up from the previous price of $10,000. Starbucks and The History Channel are among the companies that have used the branded badges in the past, but some including Visit Baltimore marketer Tom Rowe say the higher fees aren't feasible. ClickZ (7/15) | Shop.org Spotlight | | | | - Keep calm and carry on: Bright outlook for online sales growth
Many U.S. industries have struggled in light of the economic downturn of the past three years, but e-commerce is not one of them. Online retail for the most part has continued to experience strong growth with retailers seeing an average increase of 40% in web sales for 2010 over 2009. In a recent Shop.org blog post, Head of Research Fiona Swerdlow details how social media, mobile, tablets and the global marketplace have impacted online retail sales for the better. Read more. - Shop.org SmartStat: July 18, 2011
 Almost two-thirds of retail members rated Shop.org's State of Retailing Online research highly valuable. View the report. - Container Store CEO: The best and brightest students should be choosing retail careers
The Container Store CEO Kip Tindell believes that "retail is the best profession out there" and is beginning a campaign to ensure that more students think of retailing when choosing a career path. In a letter to retailers, Tindell encourages companies to partner with the NRF Foundation to connect skilled, motivated workers with employers who need them. "It's up to people like me and you to partner with the NRF Foundation in positioning a career in retail as one filled with tremendous opportunity, innovation and excitement," he writes. Learn more.
| SmartQuote | | | |  | Ambition is a lust that is never quenched, but grows more inflamed and madder by enjoyment."
--Thomas Otway,
British dramatist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, July 15, 2011
- Thursday, July 14, 2011
- Wednesday, July 13, 2011
- Tuesday, July 12, 2011
- Monday, July 11, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.