P&G launches free interactive beauty app

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July 21, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Hershey, Pa., is all about the chocolate Hershey, Pa., is all about chocolate, even as chocolate production moves from the 1905 building to a modern facility on the outskirts of town. Visitors can taste chocolate and make custom bars at Chocolate World, and take part in demonstrations and classes at the Chocolate Lab that is part of the Hershey Story museum. Los Angeles Times (7/20)      P&G launches free interactive beauty app Procter & Gamble Beauty & Grooming launched My Beauty Adviser, a free application for Apple iPhone and Google Android that provides an interactive experience as users explore P&G products. Consumer Goods Technology News (7/20)      Can Miracle Whip make or break a relationship? Kraft Foods has launched an offbeat YouTube contest -- with a $25,000 award -- that asks people to weigh in with 60-second videos describing how the creamy condiment has made an impact on their interpersonal relationships. The effort follows on an earlier Miracle Whip "Take a Side" campaign that sported the tagline "We're not for everyone." MSNBC/Today (7/20)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Trends    Growth seen in relaxation drinks Unit sales of relaxation drinks doubled between 2008 and 2010, with 127 million liters sold in 2010. "Consumption trends of America show that Americans are always willing to try out new things -- relaxation drinks might be one of those things," said an official with NPD Group. The drinks typically contain melatonin and other ingredients said to induce calmness. Reuters (7/20)      As food prices increase, shoppers seek private labels In a Deloitte consumer survey, 87.7% of respondents said prices are increasing at food stores, while 74% said packages appear smaller. Shoppers are responding, with 39.6% buying more private-label products and 75.3% seeking out lower-priced items. Progressive Grocer (7/20)      Other News Scandinavian ingredients step into the sun The Wall Street Journal (tiered subscription model) (7/21)      Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper.   Corporate Social Responsibility    Tips help trim the cost of inventory Many companies are not taking advantage of every opportunity to reduce inventory costs. Of the 25 strategies detailed here, some call for changing the way active inventory is purchased, while others require a change in inventory management or a reduction in active inventory. Supply Chain Management Review (7/20)      Water damage is costly. Preventing it doesn't have to be. Access our FREE water damage mitigation guide today!   Advertising & Marketing    Doritos celebrates storytelling with Facebook campaign in Brazil Doritos is launching its first major Facebook campaign in Brazil, an effort called Doritos Uncut, which allows one story to be told by several friends. The most-liked story each day will be made into an animated illustration, and the most-popular one at the end of the campaign will become a short animated video. Consumer Goods Technology News (7/20)      Let Social Media Find Your Staff For You Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation.   Retail Spotlight  Coffee retailers respond to rising prices With prices expected to keep climbing for green, unroasted coffee, retailers are changing the way they buy, brew and present coffee, even altering cup designs. Convenience store chain Nice N Easy Grocery Shoppes started buying the commodity quarterly, instead of annually, but still increased prices 10 cents this year. Convenience Store News (7/20)        Sponsored Content    Make A Promise And Keep It DIANE HELBIG The 7 Most Common Money Mistakes That Entrepreneurs Make Mike Michalowicz We Were Hacked! 8 Tips From A Hacking Victim For Minimizing Your Risk Tom Harnish Trends Say Customers Demand Quality, Not Quantity In Fast Food Burgers Robyn Lee What Mark Zuckerberg's Google+ Snooping Can Teach Us About Competition Scott Roen   Health & Wellness  Tighten your muscles to curb food cravings, experts say A study in the Journal of Consumer Research found that tightening a muscle -- arms, calves or elsewhere -- might increase self-control and influence food choices. However, the presence of food might affect the practice's efficacy, experts said. Chicago Tribune (7/22)        GMA News  Get thermal processing training you need from experts you trust From Sept. 12 to 23, GMA will host the Thermal Processing Professional Training Program, a two-week intensive program designed to teach thermal processing professionals the most current science-based techniques to be applied in the development of optimal thermal processes and the mitigation of thermal process deviations. Click here to register for this comprehensive training program. Can't participate in the entire program? The below modules will be offered as individual workshops, so pick which module(s) you'd like to attend and register separately. Industry Guidance on Acidified Foods Workshop Essentials of Thermobacteriology Thermal Process Development Workshop Management and Evaluation of Thermal Process Deviations workshop For more information on the TPPT program, click here.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Federal program aims to promote readiness during food emergencies The FDA has introduced a Web-based collection of five scenarios that aim to help the food industry, regulators and public health groups craft response plans and procedures for food-related emergencies. The FDA collaborated with the CDC and the U.S. Agriculture Department's Food Safety and Inspection Service and Animal and Plant Health Inspection Service to develop the Food-Related Emergency Exercise Boxed set, or FREE-B. The Packer (Lenexa, Kan.) (7/20)      Brand Manager-Red Vines American Licorice Company US - CA Senior-Level Marketing Opportunities @ Hershey's The Hershey Company US - PA - Hershey   SmartQuote  The right to be heard does not automatically include the right to be taken seriously." --Hubert Humphrey, 38th U.S. vice president          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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