Tuesday, December 7, 2010

Kraft Macaroni & Cheese brand updates logo, packaging

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December 7, 2010News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • P&G plant in Maine reaches zero-waste goal
    A Procter & Gamble facility in Auburn, Maine, has achieved the goal of sending zero waste to landfills, according to the company. The facility, which makes feminine-care products, is the ninth P&G plant to reuse or recycle all its waste, and the first in North America. Drug Store News (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
December 8 Webinar: 4 Social Research Tips
Join this NetBase webinar to learn how to understand what consumers are saying online and how to apply that insight to help reach business goals. Experts from Forrester & J.D. Power will also explain the importance of social media market research, review use cases and more. Register now.
  Trends 
 
  • Beef group promotes cooking at safe temperatures
    In a survey from the Beef Checkoff Program, 18% of consumers say they know the correct temperature for cooking ground beef safely. That number is up from 13% in 2007. The organization says the results show "there is still work to be done" and is touting its program, which provides brochures, online content and other education tools for retailers to give to customers. Progressive Grocer (12/6) LinkedInFacebookTwitterEmail this Story
Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage.
  Advertising & Marketing 
 
  • Nivea taps Facebook to help reunite 2 long-distance couples
    Nivea is sponsoring a contest on Facebook that will bring together two long-distance couples to celebrate New Year's Eve at New York's Times Square. Entrants of the "Kiss the One You Love" contest can post their stories about why they live in different places on Nivea's Facebook page. The social network's users will vote to choose a pair of couples as winners. ClickZ (12/3) LinkedInFacebookTwitterEmail this Story
  • Marketers have to take social gaming seriously
    With 56 million Americans now playing social games, the medium is becoming hard for social-media marketers to ignore, Sarah Kessler writes. The medium is inherently more interactive than conventional advertising, says TrialPay's Peter Wexler, providing a powerful potential ROI for marketers. "The player gets the reward by interacting with the brand. This isn't about showcasing, it's about engagement," Wexler says. Mashable (12/5) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Retail Spotlight 
 
  • Price Chopper signs on for Campbell e-label program
    Price Chopper customers can learn more about the Campbell Soup e-Labels for Education program and sign up through Price Chopper's Facebook page. Price Chopper joins Kroger, ShopRite and Safeway in supporting the program, which allows customers to collect electronic labels via their loyalty cards and redeem them for supplies to their designated schools. Supermarket News (12/6) LinkedInFacebookTwitterEmail this Story
Global trends create supply chain opportunities
In response to global economic and demographic trends, retailers' are mounting new methods to attract customers — creating downstream challenges for Fast Moving Consumer Goods manufacturers. Download a new whitepaper about supply chain strategies manufacturers can adopt that meet retailers' needs and enable business growth.
  Featured Content 
 

  Science & Technology 
  • Foodtubes gets physical in a bid to reduce global warming
    A U.K. company is looking to launch a $625 million pilot project that would connect food distributors in a London suburb to schools and other buildings through an interconnected series of tubes -- a "physical Internet" -- that could deliver products underground at speeds up to 60 mph. The company, called Foodtubes, says the project has the potential to reduce carbon dioxide emissions by up to 8%. "In the long term, we could see an ostrich slaughtered in Cape Town, and delivered to Edinburgh," the company's CEO said. Popular Science (12/3) , eWeekEurope.co.uk (London) (12/1) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Allergy diagnosis guidelines released
    The National Institute of Allergy and Infectious Diseases has released guidelines aimed at helping doctors diagnose and treat food allergies. The recommendations aim to help doctors determine which tests to use, and seek to differentiate between food sensitivities and full allergies. HealthDay News (12/6) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

Improving Product Innovations: What We Can Learn From Failed Attempts. When SunChips rolled out a new compostable bag last year, it seemed like a smart move for a company that emphasizes environmental sustainability, yet the move was poorly received by consumers. Learn how leading CPGs are using Test & Learn™ to improve profits from package innovations.

Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  

  GMA News 
  • Emerging issues in food-related litigation: Feb. 22 to 24
    Join more than 150 CPG general and defense counsel in Scottsdale, Ariz., this February for the only industry event exclusively dedicated to food and consumer product litigation management. Featured sessions include:

    • Peanut Corp. of America: A Case Study
    • Standards and Expectations of Corporate Social Responsibility: The Retailer's Perspective
    • E-Discovery: The Five Commandments
    • Emerging Litigation Risks Resulting from Increased Federal Rule-Making
    • The Food Label's Legal Effect
    • Changes in Food Packaging: Legal and Regulatory Issues Associated with Active and Intelligent Packaging
    Register today for the GMA Food Claims and Litigation Conference. LinkedInFacebookTwitterEmail this Story
Learn more
about GMA ->
Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events

  Government & Food Safety 
  • Recalls affect buying habits, but only briefly
    Concerns over food recalls seem to be ephemeral for consumers. Analysis shows that spending on spinach, peanut butter, beef and eggs returned to normal levels after recalls, though the period varied from more than a year to a couple of weeks. According to this article, retailers have systems in place to contact shoppers who bought recalled items, and 60% of consumers track their purchases for recalled products. The New York Times (free registration) (12/4) LinkedInFacebookTwitterEmail this Story
  • Recall announced for Bumble Bee chicken salad: The Suter Co. of Illinois has announced a voluntary recall of 72,000 pounds of Bumble Bee chicken salad after customers found hard plastic in the food. The recall includes Bumble Bee Lunch on the Run Chicken Salad Complete Lunch Kit and Bumble Bee Chicken Salad with Crackers, both assembled in August. Chicago Tribune (12/6) , Reuters (12/6) LinkedInFacebookTwitterEmail this Story
Sr. Food ScientistConAgra FoodsOmaha, NE
Field Manager Category LdrshpConAgra FoodsBloomington, MN
Manager Key AccountsConAgra FoodsMemphis, TN

  SmartQuote 
The most erroneous stories are those we think we know best -- and therefore never scrutinize or question."
--Stephen Jay Gould,
American scientist


 
 
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