| December 1, 2010 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Tips to reboot your .org workforce's mindset
 Insights contributor Deirdre Reid, CAE, is a freelance writer who helps organizations create content and conversation. She recently wrote about simple ways to get ideas flowing in the workplace.
"In the office, we're often too busy to think. Our daily lives don't encourage deep strategic and creative thinking. How do we make time and space to think and gain new perspective to help us meet the challenges we face? How do we 'reset' or reboot our minds so we can create new ways of fulfilling our mission, short of getting on a space plane?
- "Retreats: Don't rely on the same people you always use to facilitate if you want different results. Find the innovators in the profession.
- "Idea flow: Get out of the office for small group gatherings in odd places. Create a list of conversation starters. Try a walk or a picnic in nature; an outing to a museum, historical site or zoo; or a train or RV excursion.
- "Have each staff person spend a day with a member. Don't leave out your administrative, accounting, HR and IT staff; they can visit their counterparts."
What does your .org do to reboot? See more of Deirdre's ideas in her complete post, and share your own tips. - 3 ways to beat marketing burnout
Keeping a work-of-mouth campaign on track is hard work, writes Andy Sernovitz, so take a moment to remind yourself of the rewards. You aren't just helping your customers and your company -- you're making the world a better place, he writes. "[Y]our hard work ... raises the bar for everyone in your industry. And when whole industries start to embrace the fundamentals of word-of-mouth, big things start to happen," Sernovitz writes. SmartBrief/SmartBlog on Social Media (11/24)
| Leadership Focus | | | | - Breathe life into your next board meeting
There's no excuse for boring your board, writes Mike Figliuolo. Instead, treat your board members as though they are a valuable intellectual resource, there to assist and advise you rather than simply to suck up your time. "Use their huge brains to answer your questions and advance your business. I promise everyone will get a lot more out of those sessions if you do," Figliuolo writes. ThoughtLeaders blog (11/29) - Don't forget to make your successes memorable
ProSites CEO Lance McCollough likes to mark significant successes by theatrically handing out $100 bills to members of his sales team. The idea, he says, is to celebrate achievements in a way that leaves a lasting impression. "If your compensation plan is normal, your staffers will just think, 'It's my job.' ... You want to throw in an experience that is unique and memorable," McCollough says. Inc.com (11/29) - 6 leadership lessons from Colin Powell
Successful leadership encompasses a number of core attributes, said Colin Powell, a former secretary of state, national security adviser and chairman of the Joint Chiefs of Staff, to attendees at the American Wind Energy Association Fall Symposium in Phoenix. Instilling trust in people you command is crucial, he said, and it must be clear that you're serving the greater good. "Increasingly, our people want to see leaders who are respected, leaders who are selfless," Powell said. SmartBrief/SmartBlog on Workforce (11/19) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Many social-media ailments can be easily cured
If your social-media campaigns seem a little under the weather, run through this checklist to find a simple cure. Whether you're swamped by your growing portfolio of social platforms, struggling to locate your customers online or simply have too little time to update your Twitter feed, there's often an application or easy-to-implement strategy that will put things right. SocialMediaExaminer.com (11/23) - Rules for social-media designers to live by
Developers of social-media products need to find ways to stand out from the crowd if they're going to develop a following, writes Ning founder Gina Bianchini. The best services do one thing that sets them apart from the pack -- and they work tirelessly to hone their functionality, she notes. "You want your social product to feel like it is a living and breathing party, not expensive furniture you're not supposed to sit on," Bianchini writes. TechCrunch (11/26) - How social-media marketers can master the targeted soft sell
Social-media platforms can be a great place to find sales leads, says Kirsten Watson, director of corporate marketing at business-to-business tech company Kinaxis. The key is to stay focused on your goal -- driving people to your site and converting visits into sales -- but to do so gradually, without overtly injecting your sales pitch into social-media conversations. "We're very conscious of not getting in there and selling and talking about our company, but more talking about trends and things that we're seeing," Watson says. SmartBrief/SmartBlog on Social Media (11/29) | SmartNugget | | | |  | | - Holiday activities offer good ways to exercise
Incorporate exercise into daily activities if you don't have time to work out during the holidays, advises professor Karen Basen-Engquist of the University of Texas M.D. Anderson Cancer Center. She says holiday activities that can add up to 30 minutes of moderate physical activity each day include walking while shopping, taking the stairs, carrying packages instead of using a cart and cleaning the house for guests. HealthDay News (11/27) | |  |
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