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| January 3, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Association Management and New Year's Resolutions
 Shelly Alcorn, CAE, is a thought leader, speaker and association management consultant. She is a frequent contributor to SmartBlog Insights.
"Maybe a good New Year's resolution is swearing off resolutions for both ourselves and our associations we work in. Ironic, perhaps ... but let me explain.
"The world as we know it ends every day -- not just on Dec. 31 of each year. We are given endless opportunities to survive negative and promote positive changes on an ongoing basis, not just an annual basis. The challenges we face this year may be similar but not identical to last year's. Our Board members will change. Our staffs may change. Projects we are working on can look vastly different from day to day and week to week ..."
Read the complete post and share your thoughts. - News and views from across the .org world
Top 10 Insights blog posts and nonprofit news items from the past two weeks: - Association publisher lauds IAB SmartBrief
Association Trends has named IAB SmartBrief a winner in the Weekly/Daily Member Communication category of its 2010 All-Media Contest. We'd also like to congratulate our partners the American Council on the Teaching of Foreign Languages, the Consumer Electronics Association, the Biotechnology Industry Organization and the Association for Supervision and Curriculum Development, and our friends at Fixation Marketing for their winning entries across a variety of categories. For a complete list, check www.associationtrends.com.
| Leadership Focus | | | | - You can't be successful if you don't show up
Seth Godin has two words of advice for anyone mired in the hard work of starting a business: Show up. "When you're doing hard work, getting rejected, failing, working it out -- this is a dumb time to make a situational decision about whether it's time for a nap or a day off or a coffee break." Set a schedule before you start, then stick to it, he writes. Nothing hard gets done any other way. Seth Godin's Blog (12/21) - 5 "bridges" to success from companies that get things done
Companies must embrace the spirit of innovation and involve employees in decision making, writes Richard Lepsinger, president of OnPoint Consulting. "Involving people in decisions gets them focused on generating solutions to problems rather than complaining or waiting to be told what to do," he writes. "If your employees don't have a sense of ownership, nothing truly great can occur." SmartBrief/SmartBlog on Workforce (12/20) - 3 easy steps for setting goals
 A simple but effective way to set goals for next year is by writing down one key objective and three tangible results that will be achieved from it, Charlie Judy writes. Simplicity is the key to making it work, he writes. "It fits on a quarter of a page, it's fewer than 75 words, and it's something you can sink your teeth into." HRFishbowl.com (12/23) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Educational content builds awareness, trust for b-to-b companies
It can be difficult to get high-level executives to engage over social channels, so business-to-business companies should look to use educational materials as a lure, says Ashley Goetz of Quantum Retail. The trick is to make sure the content is valuable apart from its connection to your brand, so that readers come to trust it, she notes. "People are used to ... seeing information that's coming from our company and they know it's not spam and it's not just selling our company," Goetz says. SmartBrief/SmartBlog on Social Media (12/20) - Video, e-mail will drive social media in 2011
Four trends will shape social media marketing in 2011 -- and they aren't all positive, warns Tim Ferriss. The continuing ascendancy of Web videos will create channels for word-of-mouth marketing, and marketers will find new synergies between e-mail and social channels, he writes. On the other hand, many companies will be distracted by meaningless "vanity metrics" and many marketers will focus on shiny toys rather than on the basics of building buzz and engagement, he writes. Mashable (12/28) - Signs your social strategy is set up for failure
If your social-media strategy seems like it's more trouble than it's worth then you're probably making some basic mistakes, writes Diana Freedman. To put things back on track, check that your expectations are realistic, that you're listening as well as talking and that you're taking time to enjoy your job. "You're getting paid to use Facebook. ... Have fun with it!" Freedman advises. HubSpot.com (12/14) | SmartNugget | | | |
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