 | News about digital retail commerce |  |
 | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Shoppers cut back on store trips and head online
Retail sales rose slightly last month, but shoppers are making fewer store visits and going online more often to research products and find the best deals before they buy, according to Kantar Research, which found that average monthly store visits fell to 11 from 15 in 2007. At a conference last week, experts urged merchants to incorporate online and mobile into the in-store experience to keep customers coming back. St. Petersburg Times (Fla.) (6/28)        | |  | | | Do you have the recipe for retail success?
All it takes is four ingredients — WebSphere Commerce, Distributed Order Management, Store Associate Mobile and Smarter Checkout. Go to www.retailsuccessrecipe.com to learn how these Sterling products combine to create a fully-integrated shopping experience that sweetens sales and satisfies customers. | |  | |  |
- Groupon moves aggressively into hyperlocal
Groupon's hyperlocal service is available in 14 cities as the company accelerates its move into mobile ahead of an initial public offering. GrouponNow competes with LivingSocial's InstantDeals and Google Offers, which was launched this month and will soon be paired with location-based Google Wallet. "For Groupon, a large part of their success so far has been recognition that market share is a land grab," said social media analyst Lou Kerner. Groupon is applying the same strategy to its push into mobile. ChicagoBusiness.com (6/27) - Survey: Half of Canadians would opt for digital wallets
 About 56% of Canadian consumers say they would happily give up using cash in the future in favor of using only mobile payments to make a purchase, according to a new survey done for PayPal. Additionally, about one-third said they would rather carry a mobile device than a pocketful of change and 36% reported that they would use digital wallets to pay for everything from a latte to an iPod. Marketnews Magazine (Toronto) (6/28)   - Google beta tests new social network
Google is testing social network Google+, a service that differs from Facebook in several ways. Among other things, users will have the ability to create discreet "circles" of friends or like-minded people, thus separating, for instance, their professional and personal lives. It's unclear how advertising will work on Google+, but a "+1" option that allows users to "like" ads will help Google gather key data. Advertising Age (tiered subscription model) (6/28) - Amazon ad network links consumers' data and sites they visit
Amazon is launching an ad network that leverages data the company collects on customers and other sites they visit. Amazon buys up ad inventory on those sites and sells it at a premium to marketers, who benefit from knowing that certain types of consumers more likely are to see their ads on specified sites. All Things D (6/28) - Wal-Mart plans to create e-commerce headquarters in Shanghai
Wal-Mart Stores reached an agreement with the Shanghai government to open an office in the city to oversee e-commerce growth in China. The retailer also plans to help train Chinese workers for e-commerce jobs. Wal-Mart, which has operated stores in China for 15 years, said last month that it had acquired a minority stake in Chinese online retailer Yihaodian. InternetRetailer.com (6/28)  | Comprehensive Business Solutions: Optimize Operations and Cut Costs
Prepare for the new economy by cutting costs, increasing efficiency, and building lasting relationships with your customers. Read this solution brief to learn how to optimize your operations for profitable growth, and gain competitive insights through better business intelligence. |
| Interactive Advertising |  | | | - Foursquare users get travel tips courtesy of Ritz-Carlton concierges
Ritz-Carlton is using Foursquare to share travel tips from the company's concierges with guests and other users. The application is not intended to replace the concierge, but Foursquare "heightens awareness of the richness of the information they have, making it more attractive and making customers want to communicate and spend time with them," said Chris Gabaldon, the hotel chain's chief marketing officer. Mashable (6/27) - Report: Location-based ads are on growth track
Location-based mobile ads in four years will reach $6.2 billion, compared with $598 million last year, and account for 60% of all sales in the location-based segment, Pyramid Research has found. By 2015, location-based ads also will be responsible for more than one in three ad dollars spent on mobile. Local search will be "the most important driver" of location-based ad revenues, said Pyramid Research analyst Jan ten Sythoff. MediaPost Communications/MediaDailyNews (6/27) | Shop.org Spotlight | | | |  | - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members can submit original materials now for others in the industry to benefit from. Learn more. |
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