  | News about digital retail commerce |  |
- Google makes first social coupon Offers
Google's answer to Groupon is scheduled to make its debut today in Portland, Ore. Google Offers, which was previewed Wednesday by Google Chairman Eric Schmidt at an industry event, will include such deals as a $3 coupon for $10 worth of Floyd's Coffee. The service is slated to launch by the end of 2011 in New York, San Francisco and other cities. All Things D (5/31), CNET/Digital Media blog (5/31)        | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. | | Online Retail Trends |  | | | - Retailers ramp up social network use to reach shoppers
The vast majority of the Top 500 retailers now have Facebook presences, and use of Twitter also has risen dramatically in the past two years, as merchants gain a greater understanding of the new ways that shoppers want to interact with them, according to a new survey. "Brands are waking up to the fact they need to listen to the customer, the online voice. Then they need to be sure they are creating marketing messages resonating with consumers," says researcher Jeff Zabin. InternetRetailer.com (5/31) - Trademarkia aims to help companies avoid copyright infringement
Lawyer Raj Abhyanker created the searchable database Trademarkia site a few years ago to allow companies to do their homework on proposed new logos and trademarks ahead of time and avoid infringement lawsuits later. The site also offers a repository of "dead" logos and names just waiting for entrepreneurs to breathe new life into them, as the founders of Twitter did when they revived the moniker of a long-dead Christmas ornament company. FastCompany.com (5/31)  | The Business Gold Rewards Card® from American Express OPEN
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  - Tips for creating more effective Facebook stores
Merchants clamoring to launch online stores on Facebook may face some hurdles, and the concept is likely to work better for impulse buys and purchases that depend on word of mouth, writes GigaOm's David Card. Retailers can gain an edge by promoting their products in news feed, integrating with Facebook Offers to take advantage of group buying, and tying social promotions with brick-and-mortar loyalty programs. GigaOm (5/31) - E-commerce SEO strategies to build sales at home and abroad
 Using SEO to boost international e-commerce can be a complex minefield, and companies working to boost business abroad can put their domestic operations at risk if they don't take steps to protect existing business, writes Chris Liversidge. This article explores the three key areas companies must get right to build global commerce while increasing sales at home, starting with domain architecture. SearchEngineWatch.com (5/30)  | FedEx SmartPost Returns is an ideal way for businesses with over 100 daily returns to provide a convenient returns method for low-weight residential packages. It's a cost-effective, reliable solution that utilizes the strength of the FedEx® network and the U.S. Postal Service®. Learn more.
The U.S. Postal Service and USPS are registered trademarks of the United States Postal Service |
 - Experts: PayPal won't prevail in push to stop Google Wallet
PayPal's lawsuit seeking an injunction to stop Google's new mobile payment service amid allegations it was created with trade secrets shared by former PayPal employees isn't likely to delay the company's plans, experts say. "It's very hard to get an injunction. Courts are loathe to do something so drastic," one lawyer said. InternetRetailer.com (5/27)  | Want the Secret to Customer Loyalty?
When it comes to customer loyalty, leaders beat laggards by more than 14 percent. Download the white paper Increase Customer Satisfaction with Productivity-Based Scheduling to learn how scheduling the right employees at the right times will make your customers want to buy more, recommend you, and stay in your store. |
| Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - The recruiter speaks: How to become the new head of Shop.org
If you're considering applying for the position of executive director for Shop.org -- or any high-profile digital retailing gig -- don't miss this must-read advice from one of the most prominent e-commerce recruiters in America. In a recent blog post, Harry Joiner talks about why he is managing the search for a new Shop.org executive director pro bono, and offers insight on qualities the ideal candidate will possess. Do you have what it takes to be the next head of Shop.org, or do you know someone who does? Read more. - Shop.org SmartStat: June 1, 2011
 Swipe fee reform is 50 days away! Show your support in one click by "liking" reform on Facebook.
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