 | News about digital retail commerce |  |
 | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - How video can boost your site's traffic and sales
Consumers spent an average of almost 15 hours watching online video content last month, making video one of the fastest-growing types of online content. Practical eCommerce offers four tips for using online video to drive online traffic and sales, including using videos to serve up additional product information that boosts demand with emotional appeals. Practical eCommerce (6/13)        | Improve on-site conversion with Google Commerce Search.
Google Commerce Search (GCS) leverages innovations made on Google.com to power product search and discovery on your e-commerce website. Among other things, GCS provides a rich shopping experience found only on the top retail websites, as well as a powerful merchandising suite that helps you integrate business goals and adapt to market dynamics. | - South Korea moves to open up phone payment services
 South Korea is seeking to unlock the market for near-field communications payments, mandating the installation or upgrading of 300,000 mobile payment checkouts nationwide and NFC abilities in all future smartphones. "Mobile payment technology has been available since early 2000 but it failed to take off for various reasons ... but today's agreement is a small step toward mutual growth going forward," the head of the Korea Communications Commission said. Reuters (6/13)  | Learn how to select a log management solution that fits your organization's needs. Companies today are moving away from homegrown log management and toward commercial solutions that offer centralized log storage and interpretation that in-house solutions can't match. In just 16 minutes, you'll learn the top 10 criteria to consider during evaluation in this podcast from ArcSight Perspectives. |
 - Bonobos offers mobile-only deals on men's apparel
Men's clothing merchant Bonobos has created mobile-only promotions and deals as part of the launch of its new mobile-optimized site. Before the launch, mobile customers were spending an average of 40% more than those who shopped from their desktops, but conversion and bounce rates were much higher, pointing to the need for a more efficient mobile site, the company said. MobileCommerceDaily.com (6/13)  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
| Interactive Advertising |  | | | - Coupons look like local's killer app
Media companies struggled for years to generate ad revenue from the local online market, experimenting with city guides featuring local entertainment content, banner ads and search ads. The advent of social shopping sites like Groupon, which give consumers discounts at local businesses, appears to have unlocked the local online ad market. According to forecasts from BIA/Kelsey, local online ad spending is poised to climb from $20 billion in 2010 to $35 billion in 2014. The Wall Street Journal (tiered subscription model) (6/14) | Legislative & Regulatory | | | | - Congress may consider bill to set data-breach notification standards
Rep. Mary Bono Mack (R-Calif.) introduced a bill this week that would create national notification standards for companies in the event of a data breach that put consumers' personal information at risk. The bill would require companies to notify the Federal Trade Commission of breaches within 48 hours and give the FTC the ability to levy fines on companies that don't comply. The Hill (6/13) | Shop.org Spotlight | | | | - Golfsmith executive shares tips for making the most of video
This year Golfsmith decided to make a push to help bring an in-store feel to the online and mobile shopping experience. How did they do it? With over 300 product videos leveraged across a multitude of media -- including Facebook, YouTube and even in stores. During this year's Online Merchandising Workshop, July 11 to 13 in San Diego, Golfsmith's director of e-commerce and online experience will share quick and actionable tips on leveraging video to drive conversion and increase search results. Learn more. - Are shoppers really ready for social commerce?
Shoppers may be tweeting and Facebooking for hours throughout the day, but are they ready to buy through social interfaces? A joint research project by Shop.org, comScore and Social Shopping Labs asked consumers exactly that. The study, conducted in April of this year, outlines how consumers are interacting with businesses in the online social space and what they really want from retailers' Facebook pages as well as addressing the awareness and popularity of group-buying sites. Read more.
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Almost three-quarters of retailers surveyed are spending more this year than last on social media in their marketing mix. 
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