 | June 6, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Sara Lee is in "investment mode"
Sara Lee CEO Marcel Smits said the company is "in an investment mode" as it prepares to split into two companies, one focused on North America meat and the other devoted to international beverage and bakery. The company has made small acquisitions and is spending more on advertising and facility upgrades. Chicago Tribune/Reuters (6/3)         | Making a big change starts with keeping a small promise.
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 - Bot Beverages finds a new audience
Bot, an all-natural lower-calorie beverage intended for children when it was launched in 2007, is now being marketed for adults. "We realized that the appeal to this adult market represented a much broader opportunity," said Brian Allen, COO of New Jersey-based Bot Beverages, who said the strategy does not exclude children because "kids are aspirational and want to drink what older people drink, and because parents recognize Bot as a good alternative for their kids." MediaPost Communications/Marketing Daily (6/3)  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
 - A move toward nutrition at Sweets & Snacks Expo
At the Sweets & Snacks Expo, food makers showcased food with portion control and better nutrition, giving supermarkets opportunities to make their center aisles more attractive to consumers increasingly concerned with wellness. Products include the Nut-trition line from Planters, with portion-controlled snacks meant to meet specific nutrition needs; pretzel bunnies and granola bars from Annie's Organics; and Cinnamon Apple Straws from Sensible Portions. Progressive Grocer (6/3)  | Get the Information That Leads to Higher Sales
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 - For Kimberly-Clark, marketing success is all in the planning
Kimberly-Clark has managed the difficult task of getting consumers -- and celebrities -- talking about its line of adult- and feminine-care products. The marketer ensures marketing plans are fully developing before testing them, and tries out an entire integrated plan, rather than just one aspect. Plans also address "the who," which includes retailers, consumers and users of the products, according to this article. Advertising Age (tiered subscription model) (6/5) - CMOs focus on Hispanic consumers
Mindful of the ballooning Hispanic audience in the U.S., marketers are mounting more varied and sophisticated ad campaigns, bringing in popular artists and settings where Hispanic culture predominates. And there's an increasing emphasis on youth, as the Hispanic segment skews younger than the country overall. "There's a new differentiation about how the message is being communicated," says Emil Morales of market research company TNS. The Miami Herald (free registration) (6/5)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 | Retail Spotlight |  | | | - New look is on tap for GIANT's private label
GIANT Food Stores plans to change packaging for about 2,000 private-label products through year-end. "We are changing our packaging to this great new look for all of our GIANT and MARTIN'S [Food Markets] own-brand products to signal that we have improved the quality of our products," said a company official. Drug Store News (6/3) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Omega-3 intake may cut odds of diabetes, studies find
Omega-3 compounds may reduce the risk of developing type 2 diabetes, two studies in the American Journal of Clinical Nutrition suggest. According to one of the studies, those with high levels of omega-3 fats found in fish were one-third less likely to develop the disease than those with low levels. The other study found a lower risk for people whose diets were high in an omega-3 fat found in plants. However, experts said neither study proves that omega-3 fats directly reduce the risk of diabetes. Reuters (6/3) | GMA News | | | |
| Government & Food Safety | | | |
| SmartQuote | | | |  | You don't have to buy from anyone. You don't have to work at any particular job. You don't have to participate in any given relationship. You can choose."
--Harry Browne,
American libertarian writer, politician and investment analyst  |
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Mehmood Khan, chief scientific officer at PepsiCo and CEO of its Global Nutrition Group, said his job is to deliver healthier products that don't compromise on taste, because "it's not a trade-off consumers want to make." 
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