  | News about digital retail commerce |  |
 | New Report: The Purchase Path of Online Buyers
Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. Learn why many shoppers still follow "traditional" paths to purchase, as well as 2011 holiday preparation tips.
Click here to download the report. | | Online Retail Trends |  |  | | - The evolution of luxury brands online
In the earlier days of e-commerce, many luxury brands used the Internet to market their high-end products but stopped short of putting them up for sale online amid concerns that the high-touch service they're known for would suffer. Today, brands including Lilly Pulitzer, Bugaboo and Coach have figured out how to offer the same service level with online stores, and they're seeing a growing segment of their sales come from online buyers. Internet Retailer magazine (6/2011)       | The Business Platinum Card® from American Express OPEN
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  - Google, Twitter make it easier to follow your favorite brands
Google debuted its +1 button this week, which will allow visitors to participating merchants' sites, including Best Buy and Nordstrom, to recommend products and other site content to their friends. Twitter's latest feature also makes it easier for retailers to reach their target audience, with embedded buttons that let shoppers click to start following their favorite stores' feeds. InternetRetailer.com (6/1)  | If you post something on your brand's Facebook page your fans see it, right? Wrong. What you don't know about Facebook's post ranking system can hurt your social branding efforts. EdgeRank is the way that Facebook grades the relevancy of your posts to your fans. Cut through the mystery of Facebook's EdgeRank - download the White Paper now. |
 - Newegg is no longer looking to go public
Newegg, which originally filed to go public in September 2009, has given the U.S. Securities and Exchange Commission notice that it no longer is planning an IPO. Lee Cheng, the company's general counsel, said Newegg will look at other ways to obtain a fresh infusion of working capital. InternetRetailer.com (6/1)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a complimentary whitepaper. |
| Interactive Advertising | | | | - Study questions value of personalized ads
Users who view personalized ads generally are less apt to purchase a product, than those who see generic creative, a report from the MIT Sloan School of Management has found. But personalized ads can help close the sale more effectively for users who check out review sites and are therefore more ready to buy the product, the study found. MediaPost Communications/Marketing Daily (6/1) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Are shoppers really ready for social commerce?
Shoppers may be tweeting and Facebooking for hours throughout the day -- but are they ready to buy through social interfaces? A joint research project by Shop.org, comScore and Social Shopping Labs, asked consumers exactly that. The study, conducted in April, outlines how consumers are interacting with retailers in the online social space and what they really want from retailers' Facebook pages and addresses the awareness and popularity of group-buying sites. Read more.
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The average online consumer will spend almost $175 on Father's Day this year, up from $150 in 2010. Source: 
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