News about digital retail commerce |  | - With reputations at stake, brands hire online defenders
In a media world complicated by the ability of consumers to interact online and the persistence of outdated news in digital form, the business of removing stains from a brand's reputation is growing, with many companies jumping in. "The more that online becomes integrated in our lives, the more important it will be to have an integrated reputation," says Zeus Kerravala, a senior executive for research at the Yankee Group. "There's a need for these services now." Adweek (6/21)          | Webinar: How to Plan Now for Holiday Success Join GSI Commerce and our guest Sucharita Mulpuru of Forrester Research, Inc. for a webinar on June 29 at 11:00 a.m. EDT. Sucharita will outline research-based recommendations for what online retailers should be doing now for a successful holiday 2011. Register now >> | - Collectors revive online art buying
Art dealers long ago gave up on building significant online sales in a business that traditionally relies on personal connections, but that's changing as more collectors turn to the Internet to find the pieces that speak to them. Art marketing information company Artnet suspended its online auctions in 1999 after two money-losing years but restarted the effort in 2008, and now the company says online auctions account for about 14% of its revenue. The New York Times (tiered subscription model) (6/21)         - Study: Online grocery shoppers often head back to the store
U.K. consumers who try out online grocery shopping services for situational reasons such as being temporarily housebound often go back to the supermarket once life returns to normal, according to a new study from Kingston University in London. "When someone starts buying books or music online they don't normally stop and go back to bookshops or CD sellers but that's exactly what is happening with many online grocery shoppers," one researcher said. Telegraph (London) (6/21)          | Beyond Mobile Ads: 3 Tips for Your Mobile Marketing Strategy Learn how to use every mobile opportunity to your advantage. This report shows you how to: • Optimize your website for mobile devices • Take advantage of mobile context • Create richer mobile experiences by adding video and interactivity |
- Experts: Plan ahead for hacker attacks
Online retailers who wait until their sites are hacked to shore up defenses are likely to fare much worse than merchants who plan ahead, said security experts in a recent panel. Advance planning should include defining each person's role, including who will speak to the media to avoid information delays that can damage your brand, said Citizens Financial Group's chief privacy officer Chris Pierson. InternetRetailer.com (6/20)          | Central Chef switches to Fulfillment by Amazon and sees a 200% increase in new customers "Customers demand free shipping…FBA [helps] the customer feel good about the sale, and they like the idea that they're not wasting money to have the product shipped." Michael Eisenberg, CEO, Central Chef. Click here to read the case study. |
- Shopkick expands to local merchants in 10 cities
Shopkick, which launched last year as a location-based mobile loyalty service for national retail chains including Target, Best Buy and Macy's, is expanding its efforts to local retailers in 10 U.S. markets including Chicago, Seattle and Washington, D.C. The company will offer free service for the first year to 1,000 local merchants who apply online. Chicago Tribune (6/21)         - Analyst projects 150 million users for Apple's iCloud
Apple may sign as many as 150 million iPhone users for its new iCloud service, which allows users to store and sync their digital music and other files and access them on other devices, according to a survey by RBC Capital Markets. Of the iPhone customers who participated in the survey, 76% expect to use iCloud services. CNET/Apple blog (6/21)          | FedEx SmartPost Returns is an ideal way for businesses with over 100 daily returns to provide a convenient returns method for low-weight residential packages. It's a cost-effective, reliable solution that utilizes the strength of the FedEx® network and the U.S. Postal Service®. Learn more. The U.S. Postal Service and USPS are registered trademarks of the United States Postal Service |
Interactive Advertising |  |  | | Legislative & Regulatory |  |  | | Shop.org Spotlight |  |  | | - There's still time! Shop.org board nominations end June 24
Nominations are being accepted through Friday, June 24 for seven retail and two non-retail positions on Shop.org's Board of Directors. In a recent blog post, Shop.org Interim Executive Director Joan Broughton shares insights from current board members on the opportunities that come from working with the tight-knit group. Read more.         - Have you claimed your free pass to the Annual Summit?
At the Shop.org Annual Summit, Sept. 12-14 in Boston, hear from retail executives at Charming Shoppes, Columbia Sportswear and Creative Good on what it takes to succeed in today’s ever-changing retail environment. Shop.org retail members receive one free pass to the event, which also counts toward team pricing. Learn more.         SmartQuote |  |  | |  | If you want creative workers, give them enough time to play." --John Cleese, British actor and comedian          | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, June 21, 2011
- Monday, June 20, 2011
- Friday, June 17, 2011
- Thursday, June 16, 2011
- Wednesday, June 15, 2011
| | | Lead Editor: Megan Conniff Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
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