  | June 17, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Getting developing markets to embrace Kraft brands: Sanjay Khosla, president of the developing markets division at Kraft, lifted the Oreo brand to dominance in China and pushed Tang to its new status as a billion-dollar brand. “When I started at Kraft four years ago, Oreos were doing so poorly in the Chinese market that we were about to remove them completely,” said Khosla, who changed the cookies to suit local tastes, making them less sweet and adding a green tea filling. Chicago Magazine (6/2011)
      - How Campbell Soup's CEO stirred up transformative change
After a decade at the helm of Campbell Soup, Douglas R. Conant established a reputation as a leader capable of delivering big profits and strategic change. The key to transformative leadership, he says, is to ensure that everyone in your organization knows your goals and feels included. "Ninety-nine out of a hundred times I'm not in the room when decisions are made -- it's other people," he says. "If you want them to value your agenda ... they have to know you value their agenda as individuals."  N2Growth.com (6/16)   | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 - Marketers design with summer in mind
Brands including Coca-Cola, Kleenex and Chips Ahoy are changing packaging for summer, with the goal of standing out on store shelves. Kleenex created a box shaped like a watermelon wedge; Coke has a can with summer symbols, including sunglasses and flip-flops; and Chips Ahoy packaging resembles a checkered tablecloth. USA TODAY (6/17) - Need to move some mayo?
Japanese manufacturer Furukawa Kikou created a hand-held gadget that can pick up and put down semi-liquid substances -- think spilled ketchup or mayonnaise -- without disturbing or smearing them. The device, which might be helpful in the food-processing industry, uses a high-speed Teflon-coated conveyor belt to snatch up splattered sauces and condiments without leaving a trace. The Daily Mail (London) (6/14)  - Pepsi shakes up its marketing department
PepsiCo is changing the structure of its marketing department with the goal of developing more global ad campaigns. Chief marketing officer duties previously held by Jill Beraud will go to three executives, with one in charge of global marketing of the Pepsi trademark, the second as global chief marketer for beverage brands, and the third in charge of marketing U.S. beverages. Advertising Age (tiered subscription model) (6/16)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 | Retail Spotlight |  | | | - Fresh Moves bus serves Chicago neighborhoods
Chicago residents in neighborhoods without grocers are getting fruits and vegetables from a Fresh Moves bus that served more than 600 customers in the first five days. "We talked to a couple of grocers and realized that bricks and mortar wasn't the quickest solution, that the barriers to entry were too great," said Sheelah Muhammad, secretary of the Fresh Moves board. The Huffington Post (6/16)  | The Business Platinum Card® from American Express OPEN
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| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - Termination of ethanol tariffs applauded by food companies
U.S. ethanol industry groups have abandoned any plans to preserve tariffs and tax cuts following a Senate vote to eliminate two of the main supports for the fuel. The removal of the tariff, which has been "a significant driver of commodity prices over the past few years," is good news for food companies, GMA's Geoff Moody said. Financial Times (tiered subscription model) (6/17)
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Global and local marketers who advertise in Egypt are using the language of the recent political uprising that deposed longtime leader Hosni Mubarak. Billboards for Mars-owned Snickers exhort consumers with slogans like "Develop your country!" while a Pepsi ad on TV mimics the viral online spread of the country's call to political revolution. 
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