  | News about digital retail commerce |  |
- Groupon looks to raise $750 million with IPO
Groupon has filed to go public Thursday, in an offering it expects to raise up to $750 million. The documents reveal the rapid growth of the daily deal provider, with revenue hitting $644.7 million in the first quarter of 2011, but the growth has come at a high price. Groupon reported a net loss of $413.4 million last year and $113.9 million in the first three months of this year, spurring some industry watchers to wonder whether the tech industry is in the midst of a new bubble. Yahoo!/Agence France-Presse (6/2), The Wall Street Journal (tiered subscription model) (6/3)       - Old Navy stars in Groupon's latest national deal: Groupon partnered with Gap's Old Navy chain for a new national deal this week, offering $20 worth of merchandise for $10. The Street explores how Groupon may be affecting retail. TheStreet.com (6/2)
 | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Which luxury brands are Facebook's best friends?
BMW, Clinique and Audi lead the rankings of 100 luxury marketers on Facebook, based on the size and growth of their followers, engagement, content and integration on other Web platforms, L2 and Buddy Media have found. The top 10 is dominated by auto and beauty labels, with all brands receiving digital "IQ scores" of "genius," "gifted," "average," "challenged" or "feeble." MediaPost Communications/Online Media Daily (6/2)  | Three Trends Causing Paradigm Shifts in Online Retail
The growth of ecommerce is accelerating as consumers become more comfortable and confident transacting online. In this whitepaper you will learn about the three major trends re-shaping online retail.
• Video as a way to enhance the shopping experience
• Mobile as a channel for expanding marketing reach
• Personalization informed by advanced analytics |
 - 3 ways social sharing can benefit retail customers
Portland, Ore.-based Powell's Books has created a location-based application that gives browsers step-by-step directions within the store, an app big chains are likely to emulate as they catch onto the marketing opportunities that this and other location-based technologies offer, writes Moxie Interactive's Jason Dempsey. ClickZ (6/3)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 - Borders will continue selling books in Australia on eBay
Borders Group is closing most of its shops in Australia but will continue to sell products on eBay. The announcement frustrates some independent booksellers in Australia. "EBay Australia needs to account for Australian sellers that have helped grow their business with careful consideration to fairness of their long-term support versus short-term gains," said Phil Leary, president of Professional eBay Sellers Alliance in Australia. The Sydney Morning Herald (Australia) (6/3) - U.K.'s The Hut acquires nutrition site, sparks IPO buzz
 U.K.-based multi-website online retailer The Hut has acquired health and beauty site Myprotein.com, the official nutrition partner of London's Irish rugby team. Former Marks & Spencer CEO Sir Stuart Rose has a minority interest in the Hut, and buzz is building about possible plans to take the company public. Telegraph (London) (6/2)  | Pitney Bowes — Business Transformation Study
Learn how mailstream giant Pitney Bowes streamlined its purchasing practices and gained visibility into its spending with processes based on SAP Supplier Relationship Management. In this complimentary case study see how Pitney Bowes is reducing costs in many ways and how streamlined purchasing practices can help your company. |
| Interactive Advertising |  | | | - On Facebook, build it and they won't necessarily come
Simply building a branded Facebook page no longer enough to win followers or generate buzz, writes Jim Belosic. Rather than simply trying to duplicate your existing webpage on Facebook's servers, aim to create legions of new "uber-fans" by using Facebook's social tools to foster meaningful engagement. "Interactive contests, commenting and sharing turns your Facebook presence into a vehicle to interact with users, gain loyalty, build your brand and increase awareness ... without these capabilities, a social media presence isn't social at all," Belosic writes. SmartBrief/SmartBlog on Social Media (6/3) | Shop.org Spotlight | | | | - Golfsmith executive shares tips for making the most of video
This year Golfsmith decided to make a real push to help bring an in-store feel to its online and mobile shopping experience. How did they do it? With more than 300 product videos leveraged across a multitude of media -- including Facebook, YouTube and even in-store. During this year's Online Merchandising Workshop, July 11 to 13 in San Diego, Golfsmith's director of e-commerce and online experience will share quick and actionable tips to leverage video to drive conversion and increase search results. Learn more. - Shop.org SmartStat: June 3, 2011
 4 in 10 shoppers say they follow retailers on social networking sites for information on contests and events. Source: 2011 Social Commerce Study.  | - How to leverage dynamic pricing
Due to cost and technical complexity, few online retailers have yet to effectively harness dynamic pricing. In a recent addition to Shop.org's white paper library, CDC eCommerce shares how retailers can instead use a combination of price segmentation, online auctions and flash sales to optimize prices and maximize revenues, while also driving traffic, conversion, and customer loyalty. Download the paper now. |
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--Pietro Aretino,
Italian author, playwright, poet and satirist  |
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