  | News about digital retail commerce |  |
- Kindle Fire will come with Silk Web browser
One of the selling points for Amazon's Kindle Fire tablet likely will be Web browser Amazon Silk, which works with the company's cloud to load pages faster, Amazon says. "When you use Silk -- without thinking about it or doing anything explicit -- you're calling on the raw computational horsepower of Amazon Elastic Compute Cloud to accelerate your Web browsing," said CEO Jeff Bezos. InternetRetailer.com (9/29)       | Community Influences Conversion
As retailers like Best Buy and Redbox have found, community delivers real business value. They and more than 500 leading brands use Pluck, Demand Media’s integrated community platform, to cultivate engagement, radiate advocacy and accelerate conversions. Read our Community Results Blueprint to ignite your strategy. | - Co-buying sites offer bulk discounts to consumers
Gideon Lask, founder of the co-buying website BuyaPowa, said that the trend is part of the evolution of online shopping. "First there were sites like Amazon, which were like traditional retailers, then we saw the auction sites like eBay, then we have had all the voucher sites, and now we will see co-buying sites like BuyaPowa," Lask said. Flubit, Kidoo and other co-buying sites are being launched, each with a slightly different twist. The Guardian (London) (9/29) - How mobile will drive retail's future
Mobile technology is changing the way consumers around the world shop, and global retailers need to change with the times, said executives at an industry conference in Berlin this week. Brick-and-mortar retail isn't going away, but merchants need to find ways to both use mobile to their advantage and differentiate themselves with exclusive lines shoppers can't find in other stores or online. Women's Wear Daily (subscription required) (9/29)  - Study: Apps are rarely dormant and peak in the evening
Mobile-application use peaks in prime time, but apps are more heavily consumed during the day than other forms of media, such as TV, radio and the Internet, according to a report from researcher Flurry. The report, which suggests people are using their apps alongside TV or other evening activities, could encourage advertisers to devote more resources to mobile advertising, industry observers said. GigaOm (9/29), MediaPost Communications/Online Media Daily (9/29)  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
 - OneStopPlus launches online lingerie store for plus-size women
Online retailer OneStopPlus has launched Fullbeauty.com, a new e-commerce site selling about 600 plus-size intimate apparel items at prices ranging from $9.99 to $129.99. "Lingerie for a plus-size woman is always tucked away in the back of a store, sometimes next to luggage. It's not a pleasant shopping experience for her," said vice president Michele Crawbuck. Women's Wear Daily (subscription required) (9/29) - Why Amazon sells ad space to the competition
It might seem counterintuitive for Amazon to sell ad space to rival retailers, but it actually makes sense. Consumers searching Amazon for specific products are more likely to buy from the company even if there's a competing ad, and the company gains ad revenue as well as an insight into what competitors are charging, which helps them price products to sell, this story says. The Wall Street Journal (tiered subscription model) (9/30)  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
- Tips for many happy returns on holiday pay-per-click campaigns
Retailers can start now to create effective pay-per-click ad campaigns aimed at boosting holiday sales, writes online retail consultant Scott Smigler, starting with devising a strategy to get your ads to the top spot on Google. He also advises merchants to build a promotional calendar and time promotions accordingly. Practical eCommerce (9/29)  | Legislative & Regulatory |  |  | | - States push harder to tax online sales
Cash-strapped U.S. states watching revenue from sales tax diminish as online retail continues to grow are pushing for new online sales-tax laws. Advocates of a federal measure to streamline the process are finding it tough going because of partisan gridlock, but more states are putting political differences aside on this issue, this story says. The Sun (Baltimore)/Reuters (9/29) | Shop.org Spotlight | | | | - 3 ways to convert browsers into confident buyers
Potential online customers have found you through search. Now what? Attracting customers and converting them into confident buyers are two sides of the same coin. In a recent addition to the Shop.org white paper library, McAfee's Sam Rastogi shares three must-haves for converting those browsers into confident buyers -- trustmarks, clarity and user-generated content. Learn more.
| SmartQuote | | | |  | If you tell the truth, you have infinite power supporting you; but if not, you have infinite power against you."
--Charles Gordon,
British army officer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, September 29, 2011
- Wednesday, September 28, 2011
- Tuesday, September 27, 2011
- Monday, September 26, 2011
- Friday, September 23, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
One third of retailers surveyed cite listening to customers as a key benefit of Facebook. Source: 
