 | News about digital retail commerce |  |
- Amazon goes high fashion with apparel offerings
Amazon is partnering with designer brands including 7 For All Mankind, Halston Heritage and BCBG Max Azria as it aims to boost its presence in the online fashion arena. The increased offerings come on the heels of Amazon's hiring last month of former Barneys New York Fashion Director Julie Gilhart. The Daily Mail (London) (9/21)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Simplicity's the key to online retail success in 2012
Multichannel merchants can take several steps to boost online sales next year and thereafter, writes Acquity Group director Mark Rein, starting with streamlining the process to improve the customer experience. "Consumers are attracted to retailers who offer clear product offers, streamlined cart checkout and other user-friendly features," he writes. Forbes (9/21)  | As retail standouts like Best Buy, Redbox and Whole Foods have found, an intelligent community strategy delivers real business value. They and more than 500 leading brands use Pluck, Demand Media’s integrated community platform, to cultivate engagement, radiate advocacy and accelerate conversions. Read our Community Results Blueprint to ignite your strategy. | - 5 ways to use social media marketing without creeping out customers
Social media can be a great way to connect with customers, but being too in-your-face on social sites can put them off, writes Laura Horton of Pardot. Try to help people with their problems and share relevant industry information instead of constantly promoting your product, she recommends. "If you toot your own horn only once in a while, people will start to listen," she writes. VentureBeat/SocialBeat (9/18)  - Overstock acquires domain name O.info
Online retailer Overstock.com, which this year changed its retail website to O.co, bought the domain name O.info. The company is preparing to launch a site next year dedicated to product information, users manuals and buyers' guides. InternetRetailer.com (9/21)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
| Interactive Advertising |  |  | | - An industry grows around Facebook ads
As Facebook continues to grow, it is supporting an ecosystem of companies that use the social platform to target advertising to networkers. Grady Burnett, vice president of global sales and operations said, "I'd liken it to the SEM or SEO community that grew up around search." Los Angeles Times (9/22)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
For a second year running GSI Commerce has commissioned a survey of over 2000 UK adults and their online Fashion buying habits. According to the report almost half of consumers surveyed prefer shopping for clothes and accessories online. Discover fascinating details of online shopping behaviour in the UK. Download Report
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| Shop.org Spotlight | | | | - Which cloud is the right one?
Cloud computing can lower costs and offers flexible bandwidth, but determining which services are right for your company can be a challenge. In an upcoming ARTS Users' Conference workshop session, attendees will evaluate the full range of cloud capabilities and learn how to select the right services for their needs. The workshop, held Sept. 25 in Orlando, is a precursor to the ARTS Users' Conference and is open to both retailers and solution providers. Learn more. - Shop.org members, download your free holiday strategy and planning guide
In just a few weeks, retailers will be in the thick of the holiday season. With many companies putting the finishing touches on holiday season plans now, Shop.org has released its annual Holiday Strategy & Planning Guide, which looks back at key trends from 2010 to determine this year's hottest themes, investments, marketing opportunities, and suggestions on how to create a better customer experience. The 64-page report is available free to Shop.org members or available for purchase by non-members for $995. Read more.
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Almost half of retailers surveyed have at least one employee dedicated to mobile efforts. Source: 
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