 | News about digital retail commerce |  |
- Lowe's upgrades to in-store iPhones, will nix scanner guns
Home-improvement retailer Lowe's will arm about 42,000 workers with iPhones aimed at helping associates better answer shoppers' questions and eventually ease the checkout process. The iPhones are already in use in some stores in the U.S. and Canada, and all stores will replace scanner guns with iPhones by the end of the fiscal year, the company said. MobileCommerceDaily.com (9/12)       | Going to Shop.org Annual Summit? Please visit booth #407 to meet GSI Commerce and our affiliate companies, e-Dialog, Pepperjam, and VendorNet. GSI enables all aspects of online shopping, from ecommerce technology, fulfillment and customer care operations, to digital marketing products and services. | | Shop.org Summit News |  |  | | - How important is e-mail in a social media world?
 All but 5% of Internet users receive permission-based e-mails they've opted to get and 90% say it's the best way for the companies they deal with to communicate with them, Econsultancy's Stefan Tornquist told attendees at Shop.org's Annual Summit. Tornquist shared hundreds of tips for making the most of e-mail campaigns, including advice on crafting e-mails that match the way consumers read and focusing on new product information or educational content instead of the hard sell. Shop.org Blog (9/12) - How to use bait to lure others to link to your site
 The practice of coming up with creative ways to encourage people to link to your site in the hopes of boosting traffic -- also known as "link bait" -- is increasingly in demand, says Econsultancy's David Tradewell. Tradewell shared 12 tips with attendees at the Shop.org's Annual Summit on Monday, including adding Web tools such as mortgage calculators, embedding widgets with useful data that people can put onto their pages and including informative and amusing content ranging from how-to guides to Top 10 lists. Shop.org Blog (9/12)  | E-commerce is all about being seen — making sure your messages show up in the right places, at the right times, in the right ways. From comparison shopping and paid search to marketplaces and storefronts, everything has to work together, simply and seamlessly. Sounds impossible? Stop by booth 507 at the Summit or visit us online at www.channeladvisor.com. | - Startups push high-fashion to consumers
Fashion-focused startups are helping make high-fashion more accessible to the average consumer. Sites including Go Try It On and Fashism encourage social shopping between consumers and style experts, and independent shopping sites such as ModCloth, Moxsie and FashionStake let users have input on what they'll see. "Shoppers who weren't as engaged in the fashion universe are now becoming more interested in the space," said FashionStake founder Vivian Weng. TheStreet.com (9/12)  | Need Product Images? Get all of your high-resolution product images from the same place your suppliers are uploading them: shotfarm's Product Image Exchange Platform. Say goodbye to CDs, DVDs, FTP logins and email attachments forever! One system, one password, one workflow — 100% free. Join today at www.shotfarm.com! | - Report: More consumers will use mobile than wired by 2015
Consumers are increasingly using their smartphones as the primary way they access the Internet, and a growing number of lower-income consumers are opting for smartphones instead of opening their wallets for pricier desktop computers, according to new research from IDC. The report predicts that there will be more wireless than wired consumers by 2015. ReadWriteWeb.com (9/12), MobileBeat (9/12)  | Companies in the News | | | | - Former GSI chief starts company to manage assets eBay didn't buy
Former GSI Commerce CEO Michael Rubin created a holding company, Kynetic, to run three subsidiaries that eBay didn't acquire when it bought GSI for $2.4 billion in March. Kynetic holds flash-sale website Rue La La, online shopping service ShopRunner and sports-merchandise business Fanatics. TechCrunch (9/12) - GameStop to sell branded tablet
GameStop will start selling a "certified gaming platform" in its stores, president Tony Bartel said. The company didn't develop the tablet but tested several before picking one; the company hasn't released many details but has said the tablet will be Android-based and come preloaded with some games. CNET/Gaming and Culture blog (9/12)
| Interactive Advertising | | | | - 15 tips for creating more effective pay-per-click ads
Small businesses on tight budgets need to squeeze every penny out of their pay-per-click ad campaigns, writes IDK Technologies founder John Gregoire, who shares some tips on improving returns on PPC investment. Figure out whether searchers are calling your product the same thing you call it, separate campaigns into tight ad groups and make sure the ad copy includes a call to action, he writes. B2C Marketing Insider (9/9) | Shop.org Spotlight | | | | - Shop.org's Annual Summit kicks off in Boston
Last night's welcome reception packed out the 2011 Annual Summit EXPO Hall floor with e-commerce professionals flooding the more than 34,000 square feet of space. Attendees were spotted networking, chatting up solution providers and enjoying small bites and cocktails. View the photos. - Shop.org members, download your free holiday strategy and planning guide
In less than two months, retailers will be in the thick of the holiday season. With many companies putting the finishing touches on holiday season plans now, Shop.org has released its annual "Holiday Strategy & Planning Guide," which looks back at key trends from 2010 to determine this year's hottest themes, investments, marketing opportunities, and suggestions on how to create a better customer experience. The 64-page report is available free to Shop.org members or available for purchase by non-members for $995. Read more.
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Almost half of retailers surveyed have at least one employee dedicated to mobile efforts. Source: 
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