| September 20, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Consumers to direct funds in General Mills' Pink Together campaign
For its fifth annual Pink Together breast cancer campaign, General Mills is donating $2 million to Susan G. Komen for the Cure and giving consumers a say in how the money will be spent. One million dollars will be divided between its treatment assistance program and its prevention research, with the percentages determined by online votes. Progressive Grocer (9/19)        | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Northern European flavor crosses the Atlantic
Cuisine from northern Europe, including Denmark and Austria, is gaining popularity stateside, according to the Center for Culinary Development. "From schnitzel food trucks to the wave of craft-beer gardens popping up in city after city, we are clearly reclaiming or embracing the culture and traditions of these Old World nations and refreshing them as our own," said CEO Kimberley Egan. FoodNavigator (9/19)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  | Corporate Social Responsibility | |  | | |  | - 50 big ideas in sustainability
Katerva, the sustainability-intelligence organization, has announced its selections for the 50 most groundbreaking sustainability innovations of the past year. The finalists for the Katerva Awards include companies such as Recyclebank, which aims to mobilize recycling programs; Innowattech, which harvests electrical energy from roadways as vehicles pass by; and the Two Degrees nutrition-bar brand, which seeks to raise awareness of childhood malnutrition around the world. "We want to recognize those who are leading the way to a better world," says Katerva CEO Terry Waghorn. Forbes (9/19) - What CEOs really think of corporate social responsibility
Sustainable business strategies are increasingly a priority for top-level decision makers, say CEOs and other senior executives from such companies as Bayer, DuPont and IBM. Corporate social responsibility is driving internal innovation, cross-company collaboration and other profit-boosting initiatives, they say. "We realize that there is a very solid business case for sustainability," said Bayer CEO Greg Babe. Forbes (9/13)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Pepsi touts "The X Factor" with interactive labels
Pepsi is promoting its sponsorship of "The X Factor" with a photo contest using interactive codes from Pongr on Pepsi labels. Participants who use the codes to send pictures of the Pepsi and "The X Factor" logos will receive Pepsi-branded exclusive links to videos and will be entered to win a trip to Los Angeles to see the show live. Mashable (9/19) - Alberto VO5 to get new shine
Brynwood Partners, which bought the Alberto VO5 brand from Unilever in the U.S. and Puerto Rico, will seek to impart new luster to the hair care line with a marketing push slated for early 2012. The campaign will seek to recapture past users of VO5 products, as well as entice new ones through fresh packaging and a slate of ads and other promotions. MediaPost Communications/Marketing Daily (9/19)  | 3 Ways to Make Your Site Tablet-Worthy
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
• Take advantage of the tablet as a high-end media experience
• Create experiences that support unique tablet behavior
• Increase engagement by leveraging user-generated content |
 
| Health & Wellness | | | | - Study ties yogurt intake during pregnancy to baby's asthma
Children born to women who consumed yogurt daily during pregnancy were 1.6 times more likely to develop asthma and hay fever by age 7, a study of almost 62,000 women in the Netherlands found. Researchers said the findings, which will be presented at the annual meeting of the European Respiratory Society, don't indicate a direct causal association, and further investigation is under way. Google/The Press Association (U.K.) (9/18) | GMA News | | | |
| Government & Food Safety | | | | - Corn processors and sugar firms fight over "corn sugar"
Corn processors are facing a lawsuit filed by sugar companies and trade groups in a Los Angeles court alleging that they are improperly using the phrase "corn sugar" to describe high-fructose corn syrup in snacks, fruit drinks and other products. Meanwhile, the Corn Refiners Association and other firms filed a motion to dismiss the case, saying there is a lack of evidence that the phrase misleads consumers and that the FDA should decide the issue, rather than a federal judge. The Wall Street Journal (tiered subscription model) (9/20)
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