 | September 19, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
 | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  - Birds Eye heats up veggie campaign
Pinnacle Foods Group is launching a campaign for its Birds Eye brand with the theme "At Birds Eye, It's Always Vegetable Season," building on its larger "Wonder of Vegetables" effort. The campaign includes a branded Facebook application with recipes and tips from chef Marcus Samuelsson. MediaPost Communications/Marketing Daily (9/16)       - Cause marketing takes a central role
Companies including PepsiCo and Procter & Gamble are putting cause marketing at the center of their brand-identity strategies. A report from JWT Canada shows that consumers think companies have a responsibility to improve society. Companies are responding by finding ways to achieve social progress while generating profit. MediaPost Communications/Marketing Daily (9/16)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Lower stroke risk is linked to white produce
 Dutch researchers found a correlation between consumption of fruits and vegetables with white edible sections and a lower risk of stroke. For every 25 grams per day of cauliflower, pears, apples, mushrooms, cucumber and other white produce, the risk of stroke fell 9%. USA TODAY (9/16) | GMA News | | | | - GMA food litigation webinar: Is your company prepared?
It is critical that food, beverage and consumer product companies keep up with the rapidly changing landscape of food safety law, including regulatory changes under the recently passed Food Safety Modernization Act.
That is why on Thursday, Oct. 13, from 1-4 p.m., GMA will offer the Food Litigation Webinar: Focus on Food Safety Law to help in-house counsel and litigation managers for manufacturers, restaurants, retailers and distributors in the industry stay up-to-date and protect their brand from these emerging trends. To learn more about this webinar or to register, click here.
| Government & Food Safety | | | | - Food trade groups oppose proposed user fees for inspections
Several trade groups representing meat, poultry and egg producers sent a letter to the Joint Select Committee on Deficit Reduction to voice concerns about a proposal that would require them to pay user fees for food-facility inspections. The groups called the proposal "a food safety tax on consumers and not just a fee on processors." FoodSafetyNews.com (9/19)
| SmartQuote | | | |  | Government is not reason; it is not eloquent -- it is force. Like fire, it is a dangerous servant and a fearful master."
--George Washington,
first U.S. president  |
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