 | September 6, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Campbell plans to spend more on marketing and innovation
Campbell Soup CEO Denise Morrison said the company will spend $100 million more on marketing and innovation in fiscal 2012, even though net income for the fiscal year that ended Wednesday fell 5%, to $805 million. "In this environment, it is critical for us to deliver meaningful innovation focused on consumer needs and to differentiate our brands through effective marketing that emphasizes our products' tangible benefits and value relative to the competition," she said. Advertising Age (tiered subscription model) (9/2)       - Kraft executive: Asia-Pacific growth comes from innovation
 Kraft Foods, which last year tallied more than half its sales from outside North America, has targeted the Asia-Pacific region as "locomotive of growth." Pradeep Pant, president of Kraft Foods Asia-Pacific, said "double digit top-line and bottom-line growth" is partly the result of innovation, which he said is "at the heart of the growth driving engine." Today (Singapore) (9/5)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Fresh & Easy bets on small-format stores
Fresh & Easy Neighborhood Market, the Tesco banner that has opened 11 stores in the Bay Area since March and is planning more, is betting on small-format stores that offer discounted traditional groceries, as well as specialty and prepared items. It is also focusing on communities that don't have supermarkets, or where residents have few fresh-food choices. The Bay Citizen (San Francisco) (9/3)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 | Corporate Social Responsibility | |  | | |  | - It's time for companies to stop bragging about CSR
Green business strategies have gone mainstream, writes Deborah Hill Cone, so companies should stop bragging about environmental efforts. Marketers risk turning off customers with self-complimentary CSR talk, Cone writes. "[M]arketing yourself as green, organic or 'authentic' is not edgy or brave or courageous these days," she warns. The New Zealand Herald (9/2)  | NYSERDA (New York State Energy Research and Development Authority) can provide the financial and technical assistance you need to make your next energy-efficiency project a success. From capital improvements to new construction to energy studies, we can help you save serious money and energy. Download this free resource to learn more. |
 - Molly Shannon tapped for Skinny Cow campaign
Molly Shannon, the actress and former "Saturday Night Live" cast member, has been tapped by Nestle to promote its Skinny Cow brand. The company says it has changed the definition of candy with its new Skinny Cow line and is asking Facebook fans to submit their own definitions of Skinny Cow candy. CandyAndSnackToday.com (9/6)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 | Retail Spotlight | | | | - Schnuck plans to sell Tennessee stores to Kroger
Schnuck Markets is exiting the Memphis, Tenn., market, selling nine of 12 stores to Kroger and closing the remaining three. "Despite the best efforts of our talented store teams and a strong customer following, we were unable to gain the strong foothold we had hoped for when we entered the market in 2002," said President and CEO Scott Schnuck. Progressive Grocer (9/2) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | | GMA News | | | | - Supermarket News: Total Access from GMA Executive Conference
Supermarket News is featuring video broadcast interviews with some of the CPG industry's top executives from the GMA Executive Conference. See interviews from GMA President and CEO Pamela Bailey, Kroger Chairman and CEO David Dillon, Walgreens Vice President and CMO Kim Feil and more! To view the featured videos, click here.
| Government & Food Safety | | | | - USDA issues warning over fake organic certificate
The U.S. Department of Agriculture has issued a warning to organic processors and distributors saying an uncertified Chinese firm is circulating a fake certificate to promote and market its extract powders as organic. The USDA said the use of a fraudulent document breaches the Organic Foods Production Act of 1990. FoodSafetyNews.com (9/3)
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