 | September 30, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kraft to add 100 R&D jobs in the U.K. Kraft Foods said it will add 100 jobs to its research and development division in the U.K., bringing the total to 650. The new workers will be split between the company's Global Centre of Excellence for Chocolate in Bournville and a facility in Reading. MarketingWeek (subscription required) (9/27)
     - Coca-Cola thinks young with new Olympics campaign
Coca-Cola is looking to make its tie-in to the London 2012 Olympics an especially memorable one among young viewers, by melding music and action. A promotional event in London presented Coke's five athlete ambassadors, as well as iconic British music producer Mark Ronson, who is developing a musical score for the campaign. An ad via Mother, London, that will be released globally features a live performance of the song Ronson penned, which was performed in front of an audience of young people. Advertising Age (tiered subscription model) (9/29)  - Cold-cut ads change with the times
Ads for luncheon meat have changed since a 1964 print ad for Morrell Meats, showing a platter of bologna, head cheese and olive loaf under a Christmas tree, with a message of prosperity and social aspiration. A 2011 print ad for Oscar Meyer highlights turkey, which has gained popularity, and shows sandwiches with lettuce and whole-grain bread to convey healthfulness. Adweek (9/29) - Chobani Champions launches interactive campaign
Chobani Champions is launching an interactive campaign with a bus tour, social media and other elements, celebrating "champions" nationwide. The effort includes a Champlify mobile application that lets children and parents win prizes for completing activities exemplifying the four pillars of the champion concept: being imaginative, active, courageous and caring. Progressive Grocer (9/29)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Sales of Halloween products are forecast to reach $6.86 billion
Consumers are expected to spend an average $21.05 on Halloween candy this year, up from $20.29 in 2010, according to a National Retail Federation survey. Halloween spending overall, including candy, costumes and decorations, is expected to total $6.86 billion. While candy sales are expected to increase, 87.1% of survey respondents said they plan to cut overall spending. CandyAndSnackToday.com (9/30)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  - AB-InBev seeks U.S. media shop
Anheuser-Busch InBev is in the market for a stateside media shop to do research and planning that complements the work of its in-house Busch Media Group, which will remain the beverage maker's primary media buyer and planner. Fewer than a dozen agencies are under consideration for the job, according to the brewer. Advertising Age (tiered subscription model) (9/29)  | Workers’ Compensation Claim Fraud — includes instances in which employees falsify or misrepresent workplace injuries to collect benefits for which they are not entitled. Workers’ compensation insurance fraud can place increased financial burden on small businesses. Download “Workers’ Compensation Claim Fraud,” to help you understand and minimize the possibility of claim fraud.
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- Breakfast ideas for busy teens
Many teenagers don't eat healthful breakfasts, even though doing so would help them get through long days of academics and sports. To entice youngsters who might not make breakfast a priority, consider options including yogurt parfait, breakfast burritos and waffle sandwiches with peanut butter and bananas. San Jose Mercury News (Calif.)/Bay Area News Group (free registration) (9/8)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 | GMA News | | | |
| Government & Food Safety | | | | - FDA grant supports food-safety training
The International Food Protection Training Institute received a $6.5 million grant from the FDA to develop curricula and best practices for food inspectors. "In this era of thrifty budget management, investing the country's limited tax dollars in building the training infrastructure for the integrated food-safety system is the most cost-effective way to ensure the nation's food supply is safe," said Gerald Wojtala, the institute's executive director. Business Review Western Michigan (9/28) - Food-marketing guidelines might be modified
"Significant changes" are expected in proposed guidelines for marketing food to children, according to federal agencies. The voluntary guidelines would have called for a ban on advertising to children for food and drinks that do not meet nutrition standards. Adweek (9/29)
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