Coke-U.N. partnership supports female entrepreneurs

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dguECcrEfWCbdnwXCidalxCicNrTMH

September 26, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Fiber One bakes up brownie ads with Cheech and Chong General Mills partnered with Cheech and Chong to create ads for Fiber One brownies that appear to be trailers for the nonexistent "Magic Brownie Adventure Movie." The ads, promoted on Facebook and Twitter, show the actors in scenes from the fake movie, with an announcer saying, "Because now that you're getting older, you need a new kind of magic from your brownie." ClickZ (9/23)      Lipton and Arizona vie for supremacy in iced tea Lipton and Arizona were neck and neck in the category of ready-to-drink iced tea in the first half of the year, according to Beverage Digest. Arizona accounted for 39% of the category, while Lipton had 34.8%. Lipton is planning a "significant" push for brands Lipton Brisk and Lipton Iced Tea's Natural. The company also will relaunch Lipton PureLeaf, a premium brand. Advertising Age (tiered subscription model) (9/26)      Coke-United Nations partnership supports female entrepreneurs Coca-Cola and the United Nations program UN Women have partnered to create and implement programs helping female owners of small businesses that work with Coca-Cola. "Women are the fastest-growing economic force, and no business or economy will be able to grow without them,” said Chairman and CEO Muhtar Kent. Drug Store News (9/23)      Special Offer for SmartBrief Readers: How to Win at the Local Marketing Game. Marketing guru John Jantsch gives five strategies for helping any local business to stand out online. Want to help your business get to the top of a consumer's search? Click here for a free white paper from American Express OPEN outlining John's time-tested strategies for success in today's hyperlocal marketplace.   Trends    Lunch priorities shift with age, research shows According to Technomic research, 35% of adults buy lunch from a restaurant or foodservice venue at least twice weekly. However, choices vary by age, with older consumers looking for healthy options and millennials most likely to choose "value" meals. MediaPost Communications/Marketing Daily (9/25), United Press International (9/24)      Smartphone app provides custom nutrition information Honest Label Foods developed an application that provides customizable nutrition information when users scan bar codes with a smartphone. The patent-pending system lets users set calorie and other nutrient parameters as well as specify ingredients to be avoided. MediaPost Communications/Marketing Daily (9/23)      Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now.   Advertising & Marketing    Bud Light campaign unleashes hip-hop star Pitbull Cuban-American hip-hop star Pitbull is starring in Bud Light TV ads that will be shown on Hispanic channels as well as major networks. "We're not even looking at this as a Latino campaign," said Mike Sundet, senior director for Bud Light. "We're looking at this as a multicultural campaign that is going to reach all of our core drinkers." Advertising Age (tiered subscription model) (9/23)      3 Ways to Make Your Site Tablet-Worthy Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: • Take advantage of the tablet as a high-end media experience • Create experiences that support unique tablet behavior • Increase engagement by leveraging user-generated content   Retail Spotlight    Target acquires more Zellers leases in Canada Target added 84 Zellers leases to 105 chosen in May, as the retailer moves to open 135 stores in Canada during the next few years. Of the 84 leases, rights to 39 will be transferred to Wal-Mart Stores; 29 are slated to open as Target stores and will continue operating as Zellers stores until they are closed for remodeling. Supermarket News (9/23)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Heinz introduces Dip and Squeeze ketchup packet (The Wall Street Journal (tiered subscription model)) P&G pilots "guy aisle" at CVS (Drug Store News) Coca-Cola rolls out smaller sizes (The Wall Street Journal (tiered subscription model)) SABMiller to acquire Foster's in $10 billion deal (Reuters) Pepsi's new council to bring together food, beverage businesses (Reuters) Results based on number of times each story was clicked by readers.   Sponsored Content    5 Game-Changing Business Models To Learn From James Clear What Drives Small Business Social Media Engagement? Dan Schwabel Will Your Business Benefit From A Tax Holiday? Mike Periu How To Be The Best Boss: An OPEN Forum Guide (Part II)) Helen Zhang What Matters Most: Work (Part I) John Mariotti Most Popular Headlines from Last Week The Power Of Language: 5 Wicked Words That Are Sabotaging Your Success Ivana Taylor The 5 Worst Things You Can Do When Conducting An Interview Katie Morell 6 Words That Will Instantly Make You A Networking Pro Mike Michalowicz Results based on number of times each story was clicked by readers.   Health & Wellness  Experts are mixed on impact of healthful vending machines Vending machines that offer healthy snacks such as fruit and yogurt are becoming more popular, with schools contributing to the high demand for the equipment. Some experts say any small change can be meaningful, but others argue the trend is unlikely to impact childhood obesity or help people cut calories. Los Angeles Times (9/26)        GMA News  Solve the mystery of the filing process for acidified foods Oct. 26 Federal regulations require commercial processors of acidified foods and low-acid canned foods sold in the U.S. to register each processing facility and file scheduled acidified and low-acid processes with the Food and Drug Administration. To help provide a fundamental understanding of this in-depth process, GMA has developed the Mystery Solved: Understanding Process Filings for Acidified and Low-Acid Canned Foods webinar on Oct. 26, from 1-3 p.m. EDT, where GMA experts will address frequently asked questions and identify common mistakes made in filings. For more information or to register for this webinar, click here.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Carol's Cuts initiates cantaloupe recall due to listeria contamination A notice on the FDA's website shows that Kansas-based Carol's Cuts recalled nearly 600 pounds of cantaloupe thought to be associated with a listeria outbreak that killed eight people and sickened 55 people in 14 states. "Consumers who may have the recalled Carol's Cuts product in their possession should return it to the place of purchase for a full refund or destroy it," according to the recall notice. Reuters (9/24)      Position Title Company Name Location Chief Marketing Counsel Hill's Pet Nutrition / Colgate-Palmolive Topeka, KS Manager, Nutrition Product Innovation & Development McDonald's Corporation Oak Brook, IL Click here to view more job listings.   SmartQuote  If you would be known, and not know, vegetate in a village; if you would know, and not be known, live in a city." --Charles Caleb Colton, British cleric and writer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release Download the SmartBrief Android app       Recent GMA SmartBrief Issues: Friday, September 23, 2011 Thursday, September 22, 2011 Wednesday, September 21, 2011 Tuesday, September 20, 2011 Monday, September 19, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information