 | News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Retailers face challenges raised by online window shopping
Savvy Internet shoppers are using their skills to research and compare products before making a purchase. The rise in online window shopping has led to a decline in conversion rates, which are down 55% in Britain over the past five years. However, the total size of the market continues to increase as more shoppers head online. Silicon.com (U.K.) (9/8)       | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 - How to win (Facebook) friends and influence consumers
Facebook can seem an awful lot like high school, with cliques that stick together and don't intermix much, writes marketer Gary Stein. While the goal of a brand's social media efforts isn't to merely make friends, having a high number can make it look cooler and more attractive to potential customers, writes Stein, whose tips on making friends include making the option to connect part of the checkout process and including your social network links on all business cards and communications. ClickZ (9/9) - Payvment rolls out Facebook e-commerce for large retailers
 Payvment, a company whose Facebook app lets anyone launch a retail store on the social site, has created a premium version of the platform aimed at large retailers. The new products allow retailers to manage multiple brand platforms and access advanced analytics including "likes," comments and tweets on specific products. TechCrunch (9/8)  - EBay acquires social-commerce site The Gifts Project
EBay aims to expand its social-commerce efforts by acquiring The Gifts Project, an Israeli venture that gives friends and family members an online place to contribute to a group gift. The Gifts Project has been powering eBay's similar effort, Group Gifts, for nearly a year. All Things D (9/8) - Toys R Us increases e-commerce features
Toys R Us is looking to increase online sales by expanding its in-store pickup service to let designated family members and friends pick up purchases. The company also opened a Nevada distribution center that fills only online orders. Toys R Us said it will start using store inventory to speed fulfillment of some online orders. Los Angeles Times/Money & Company blog (9/7)  | You already know that meeting labor and employment regulations can create major administrative burdens. Well, guess what? Many federal agencies have been busy changing and updating these regulations while speeding up enforcement activity. Join our free webinar to learn more. HRCI credit approved. |
| Interactive Advertising |  |  | | - Twitter ads: No place to go but up, CEO says
Twitter is planning a major ad push, with CEO Dick Costolo saying the company's main focus is on generating revenue via advertising. Among other changes, Costolo said the company is doing away with a policy that allowed brand promotions on the site to be viewed only by followers of that particular marketer. Adweek (9/8) | Shop.org Spotlight | | | | - Summit '11 goes mobile -- download the app now!
Download the free Shop.org Annual Summit app to add a whole new dimension to your Summit experience. The app -- available for Apple, Android, and Blackberry devices -- includes a session planner, interactive program information on speakers, sessions and the EXPO Hall, easy-to-update social networking and a place to create custom notes. Learn more. - There's still time to save $100 off Shop.org Annual Summit registration
More than 3,500 digital retail executives are expected to attend Shop.org's Annual Summit next week in Boston. Featuring keynotes from executives at Google, Rue La La, Charming Shoppes and Columbia Sportswear, the conference is considered the best education and networking opportunity of the year for online retailers. Register by Sept. 9 and save $100 off the onsite rate. Shop.org members, there's still time to redeem your company's free pass. Learn more.
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Last year, 212 million shoppers visited stores and websites over Black Friday weekend. Source: 
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