  | News about digital retail commerce |  |
- Senators move to exempt small business from online sales tax
Sens. Ron Wyden and Kelly Ayotte proposed a resolution this week that seeks to exempt small businesses from upcoming bills that would allow states to require online retailers to collect sales tax from in-state customers. Also on Wednesday, 126 national and state retail groups, including NRF, sent a letter urging the Joint Select Committee on Deficit Reduction to include online sales tax in its final package. National Journal (11/2)       | Download GSI Commerce’s 2011 Holiday Planning Guide
GSI’s 2011 holiday guide centers around the key tactics to keep top of mind. It contains a practical checklist that spans 10 critical areas of your business, and includes a workbook to help you move from concepts to planning easily. Download now » | - Study: Online retailers offer the best deals early in the week
Online retailers offer the best deals on certain items, especially consumer electronics and appliances, on Mondays and raise prices as the week goes on, according to a study from comparison shopping site ExtraBux.com. "Retailers recognize that early in the week when there is the most competition to capture the attention of consumers, and this competition results in lower prices for consumers," said Forrester Research analyst Sucharita Mulpuru. InternetRetailer.com (11/2) - Venture capitalist: Taobao's model may not always lead
Taobao is currently China's largest online retailer, but its popular discount model may not always be what the country's consumers want, says venture capitalist Hurst Lin. The Alibaba-owned online selling site could lose its lead in four or five years, as shoppers move from low-priced sites to product-specific e-commerce ventures, he said. The Wall Street Journal (Asia) (11/2)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - 11 tips to make the most of seasonal social media
Merchants can't over-prepare for the holiday season, especially when it comes to integrating social media into the marketing plan, writes SuiteDialog CEO Michael Della Penna. Among his 11 tips for leveraging the power of social: understand that timing is everything so analyze data to determine the days and times your customers are most likely to engage with your social messages and plan them accordingly. ClickZ (11/3) - Making the most of mobile
The advent of the iPad and multiple other tablets and smartphones has dramatically changed the way consumers use mobile, putting increasing pressure on retailers to implement effective mobile strategies, said speakers at a recent conference. Executives from companies including HSN, Aveda and Pac Sun shared updates on their mobile efforts. InternetRetailer.com (11/2)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - AmazonFresh adds app for Seattle-area iPhone users
AmazonFresh debuted a mobile application for the Apple iPhone that lets Seattle-area users shop the grocery website by "aisle" and also connects them to Amazon's nonfood offerings. Amazon launched the grocery service in 2007 and added an iPhone-optimized version of the site two years later. TechFlash/Amazon Blog (11/2) - PayPal will bring out its own Wallet
PayPal plans to launch a payment system that will replace credit cards at the register, but unlike Google Wallet, the system won't rely solely on near-field communications technology built into mobile phones. PayPal Wallet will allow use of a special card or a PIN at checkout and will eventually include the option of tapping an NFC-enabled phone. Mashable (11/2)  | New Signals in Search, Social & Commerce @ SES Chicago, Nov 14-18
Explore advanced social marketing & search strategies from mobile to video optimization to leveraging influencers & audiences. We've recruited the industry's most cutting edge practitioners, sharing case studies on what's working, what's not, emerging trends, & new technologies to help you measure your results. Register today & SAVE 20%. Use SMB20 |
| Interactive Advertising |  |  | | - Kohl's touts value in multimedia holiday push
Kohl's Department Stores' holiday campaign this year will emphasize savings and value, using the tagline "Love to Give, Happy to Save" in a push that will include national TV, radio and print ads, as well as direct mail appeals and e-mail messages, along with digital, mobile and social media and in-store messaging. Kohl's said its broadcast spend will be more than usual, as will its investment in digital and social media, including Facebook, Twitter and YouTube. Television Business Report (11/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Don’t miss your chance, for a limited time only, to hear exclusively from a leading industry analyst on agile commerce. In this free on demand webinar featuring Brian K. Walker of Forrester Research, Inc. you will walk away with insights into how your commerce platform plays the central role in realizing the full potential of innovative commerce.
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| Shop.org Spotlight | | | | - Go behind the scenes with My Macy's
Want the secrets behind Macy's successful My Macy's shopping experience? At Retail's BIG Show, Jan. 15-18 in New York City, Macy's EVP Martine Reardon and CMO Peter Sachse will take an in-depth look at the strategies of the three-year-old effort and discuss how communications, promotions, assortment and vendor collection have created the best local shopping experience for their customer. Learn more.
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More than half of online retailers planned to start their online holiday marketing and promotions by Halloween. Source: 
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