  | News about digital retail commerce |  |
- Top 10 holiday shopping trends
 To kick off the start of the holiday shopping season this week, NRF released its list of the Top 10 trends it expects to see this season. A rise in online shopping is high on the list, 36% of all shopping expected to be done online compared to 33% last year. "Holiday shoppers who shop in multiple channels will spend 22 percent more this year than people who are only shopping in a store," said vice president Ellen Davis. Retail's BIG Blog (11/1)       | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - Online retailers get an early jump on Black Friday
Amazon launched its Black Friday Deals store Tuesday, with discounts and two-for-one deals on consumer electronics and video games for early holiday shoppers. The store includes a countdown to bigger sales that begin Thanksgiving Week, which Amazon is calling Black Friday Deals Week. Overstock's O.co is also getting an early start, offering a free 60-day membership in its Club O rewards program. InternetRetailer.com (11/1) - Innovations in online fashion retail
Social media, private sales and location-based mobile are driving the next hot trends in fashion e-commerce, writes Cloven Footwear co-founder and Forbes contributor Matthew Carroll in this piece on the next big innovations in e-commerce. Forbes (11/1)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Boosting sales with an online Q-and-A
Online product Q-and-As are the second place consumers look when deciding whether to make a purchase, but fewer than 20% of e-commerce sites have them, writes PowerReviews vice president Cathy Halligan. Adding Q-and-A capabilities boosts SEO effectiveness, increases conversions, lowers call-center volume and allows for feedback that helps retailers improve the quality of product information, she writes. ClickZ (11/1) - Patent lawsuits rise steeply in 2011
Patent infringement lawsuits filed against e-commerce and software companies totaled 211 in the first nine months of 2011, more than the 160 cases filed in all of 2010, according to RPX Corp., a firm that buys patents to prevent its clients from being sued. The vast majority of the suits were filed by non-practicing entities or "patent trolls" that see the potential to win cash from e-commerce companies as online retail revenue grows. InternetRetailer.com (11/1)  | New Signals in Search, Social & Commerce @ SES Chicago, Nov 14-18
Explore advanced social marketing & search strategies from mobile to video optimization to leveraging influencers & audiences. We've recruited the industry's most cutting edge practitioners, sharing case studies on what's working, what's not, emerging trends, & new technologies to help you measure your results. Register today & SAVE 20%. Use SMB20 |
 - Google launches mobile resource for merchants
Google launched a program to help retailers create more effective mobile websites. GoMo shows retailers what their sites look like to users and offers resources including case studies, examples of sites done right and a list of developers who can help build a mobile site. MobileBeat (11/1)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
- Facebook revamping brings wider reach for ads
Ads are reaching more eyes on Facebook after changes introduced five weeks ago but are being seen less often per user, according to a study by analytics firm PageLever. The changes in the social network's news Ticker and news algorithm are largely beneficial, says PageLever co-founder Jeff Widman. "As a marketer, I'd totally rather reach more people every single day" than achieve a higher frequency of visibility among the same set of users, he says. Advertising Age (tiered subscription model)/DigitalNext blog (10/31)  | Dx3 Canada – The Canadian trade show were business gets digital – Dx3 Canada is Canada’s only trade show for digital marketers, digital advertisers and digital retailers. January 25-26th 2012, Metro Toronto Convention Centre. Click here to participate. | | Shop.org Spotlight |  |  | | - First Look Track debuts at Retail's Big Show
New this year, Retail's BIG Show will present Shop.org's First Look Track on Jan. 16-17 -- two days of programming focused on digital retail, including the latest insights from Forrester Research, McKinsey and other industry experts. Shop.org retail members receive one free full conference pass per company. Learn more. - NRF's 2011 Holiday Headquarters is open for business
This may be our third year opening NRF's Holiday Headquarters, but 2011 has brought on a few fresh twists, including interactive charts and a professionally-designed Holiday Survival Kit. If you're a retailer, reporter or even just a very engaged and interested consumer, you can access all of NRF's holiday press releases, survey results, top tips, guidelines, blog posts, frequently asked holiday questions and of course, historical holiday information all in one spot. Learn more.
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Google rolled out an e-bookstore in Canada, with hundreds of thousands of titles available for purchase and more than 2 million for free. Users store e-books online and can read them on devices including Apple's iPad, Android-powered tablets, Kobo's e-readers and Barnes & Noble's Nook. 
One-third of online retailers say their free shipping offers will begin sooner this holiday season than last year. Source: 
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